Horizon Motorhomes

Horizon Motorhomes

Establishing Horizon Motorhomes as the as the award winning manufacturer of motorhomes

The Brief...

Horizon Motorhomes, a well established brand for Manufacturing Motorhomes in Australia wanted to market their brand through consistent national and local branding and advertising, TVC and video production, collaborations, EDMs, developing a strong social media following and national and local PR.

Cultivating Solution

Carry out photoshoots and video production, design marketing collateral and create custom-built EDMs consistent with the brand, grow the brand’s social media following and increase engagement. As well, as draft PR campaigns to acknowledge the company’s success at local and national business awards, the launch of a new model into their range, and the opening of their new purpose built state of the art factory in Ballina.

Resulting Fruit

The development of fresh, modern and professional branding that can be used across all marketing communications including, website, print and social. As well as the establishment of a new video series for TV, youtube and the website.

services used

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Tweed Coast Holiday Parks

Tweed Coast Holiday Parks

Establishing Tweed Coast Holiday Parks as the leader in holiday park accommodation on the Tweed coast.

The Brief...

To establish the brand as the leader in holiday park accommodation on the Tweed coast through modernising the marketing collateral, growing the library of photography, running industry events and developing a strong social media following.

Cultivating Solution

redesign print and digital ads to strengthen the brand identity. Carry out photoshoots across all park locations. Organise and run industry events. Grow the brand’s social media following and increase engagement via organic content creation and paid Facebook advertising.

Resulting Fruit

The development of modern, clean and professional designs for marketing collateral and the establishment of a stunning photography library. Successful collaboration with Adventures Group to organise and host the Camper Trailer of the Year 2018 Showcase event. The development of 7 individual Facebook pages to support the main brand Facebook page. Over 100% growth of the main Facebook page in under 12 months.

services used

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tebco electric bicycles

tebco electric bicycles

branding refresh for australia’s original and leading electric bicycle company

the brief...

to redesign logo and establish the brand as the leading (and original) electric bicycle company and use the new branding across all marketing touch points. As well as build a custom website.

cultivating solution

redesign TEBCO’s current logo and redesign all flyers, banners, ads with the new logo and branding to create branding unison and to establish a unique custom built website to house all of the range and spare parts, set up a live chat function and a shop to leverage an overall premium brand identity, online presence and utilise this to push purchases.

resulting fruit

branding got a total refresh across all touch points. A unique and attractive website was created that appeals to its audience and differentiates TEBCO, the original electric bicycle company from its competitors.

services used

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UPA Charity

UPA Charity North Coast

Total rebrand of Three Different Divisions for North Coast Charity

The Brief...

Rebrand the UPA North Coast Division Charity, which includes UPA Home Care, Aged Care, Youth Care and Carer Respite. Boost awareness for UPA Aged Care and increase packages for Home Care, bring on new carers for Youth Care. Increase brand awareness – there are multiple care services under the UPA umbrella – throughout the North Coast region.

Cultivating Solution

Rebrand and refresh of the logos for each service. Create a new, full custom UPA Youth Care website and create and implement a large scale social, radio and print advertising campaign. Create advertising for Home Care including strong PR opportunities to attract new Home Care clients. Rebrand all North Coast collateral including reports, newsletters, signage, cars, posters and more.

Resulting Fruit

A unique and attractive website that conveys the nature of Youth Care UPA, as well as strong PR campaigns that have attracted new clients to all UPA services and increased awareness of the umbrella brand. Refreshed branding to go forward with.

website

 

services used

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Alltone Blinds & Awnings

alltone blinds and awnings

national wholesaler gets a new look

the brief...

To refresh the Alltone brand, as it will now be taking on additional products. To build a quality custom website and refresh all collateral, as well as engage existing and potential clients with new brand direction.

Cultivating Solution

Design and build a custom website that is fully responsive across all platforms. Create a seamless user experience across computer, tablet and phone. Create new collateral including folders, pull up banners, flyers, utilise direct marketing strategies, and develop the ultimate sales tool – a complete manual and price list for all clients. To also conduct full event management for a combined Roadshow Event on the Gold Coast for their clients.

Resulting Fruit

A unique and attractive website that conveys the diversity of the brand and appeals to multiple audiences. Refreshing branding that appeals to a wide audience, both current and new clientele, as well as the ultimate user tool, the manual and price list that will be a selling tool as well as a unique manual for Alltone’s valuable clients.

services used

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Inspired Window Coverings

Inspired Window Coverings

Seamless and sleek website design for inspired window coverings

the brief...

Create a new website that will seamlessly showcase blinds, shutters, awnings, curtains and automation, as well provide ease of use for their clients, and news updates.

Cultivating Solution

Design and build a custom website that is fully responsive across all platforms and create a seamless user experience across computer, tablet and phone. Use the website to showcase all products and to enhance brand identity. Build an online presence and utilise this to push sales.

Resulting Fruit

A unique and attractive website that conveys the brand and its quality products, and appeals to their target audience. A website that differentiates Inspired Window Coverings from their competitors and increases engagement, as well as trust in the brand.

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Riversleigh Guesthouse

Riversleigh Guesthouse Ballina

Unique website design that reflects the historical and luxurious guest house

the brief...

Refresh the photography and create a new website that reflects the historical, luxurious heritage guesthouse. Focusing on the six suites, give the user a total experience including access to striking new photography, reviews, maps, services and facilities, as well as an idea of what the area has to offer.

web pages

Cultivating Solution

Design and build a custom website that is fully responsive across all platforms and create a seamless user experience across computer, tablet and phone. Use the website to house all features that is also easy to use. Engage a professional photographer to create photographs that reach the target audience and portray the guesthouse as it is in person.

Resulting Fruit

A unique and attractive website that the client is using to generate a growing customer base.

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New Fruity (& orange) Barefruit Towers!

EXCITING NEWS: We've moved to our new office, dubbed Barefruit Towers, based in River Street Ballina! You can now find us at 1/144 River Street, Ballina, right above Subway.

It's a great open space, breakout sections highlighted with the Barefruit orange (of course), artwork and a meeting/brainstorming room with space for clients and the Barefruit team to meet and regularly create. The office is complete with air con, dedicated meeting space and a nicely stocked fridge (what good agency doesn't have a beer fridge!) allowing the whole team to work together and enjoy Friday afternoon beers!

If you are in town, please pop in and say hello - we'd love to see you!

 

Barefruit takes out top gong!

Starting with one woman in the living room of her Lennox Head home, Claire Harding explored the possibility of establishing her own boutique marketing agency, founded on providing the Lennox community with one thing in mind – we want to do what we love, be part of the business community and help them grow.

Barefruit Marketing, established in early 2012 is now a full service, integrated marketing agency run by husband and wife Claire and Evan Harding. Together they have over 40 years combined experience, as marketing consultants in the communications industry, in the UK and Australia.

The business has grown year on year, and now employs 8 local people and the service of several local contractors. Barefruit works independently as the client’s ‘marketing department’ or alongside an existing marketing team on an ongoing or project basis. Services include strategic planning, branding, advertising, websites, graphic design, social media management, PR and Events.

Barefruit have now won the 'Business of the Year' award at the Lennox Head Chamber of Commerce Business Excellence Awards 2017 for the second consecutive year, winning this award as well as the award for the Professional Services category both years too.

To be recognised for this award is a huge achievement and one that all Lennox Head business owners would love to be recognised for, but there could only be one winner and lucky Barefruit take the award home two years in a row.

"We can’t believe it! Last year was a massive honour, to win Business of the Year in the town that we have made home, amongst so many wonderfully talented people. To win this award for the second consecutive year is a huge achievement for our team and our business, especially being up against so many other contenders, many of which we know," Claire said.

We are based in River Street, Ballina. The office dubbed ‘Barefruit Towers’ comprises of open plan workspaces, breakout sections highlighted with the bright Barefruit orange, artwork and a meeting/brainstorming room with space for clients and the Barefruit team to meet and regularly create. They also have a second dedicated home office space in Lennox Head (where the story began).

"We love Lennox (‘scuse the pun) and chose to live, raise our family and start our business here. The recent Love Lennox Festival was a really proud day for Lennox, with so many businesses getting behind it – the Chamber did a fantastic job pulling it together and we were proud to be part of it" Claire said.

"We employ a team of specialists to suit our clients. With four account managers that support us and act as our clients' day to day point of contact, as well as graphic designers, web designers, photographers and key industry partners."

We are greatly involved within the local community, supporting and working with local businesses and events, donating their time at the Love Lennox Festival for the last few years, as well as working with local businesses including BCMC (Ballina Campervan & Motorhome Centre) and Horizon Motorhomes, who took home the ‘Best Big Business’ Award and Beef+Beach Lennox Head who also took home the award for the 'Best Visitor Experience in Hospitality' Monday night.

Mrs Harding is also a dedicated board member for the Rafiki Mwema charity, a therapeutic safe house for young girls and boys in Kenya, run by three businesswomen from Lennox Head.

"We are very proud to be Lennox residents, business owners and a part of the local community. We want to do what we love, for people and brands that interest and inspire us, and we are so lucky that we have so many interesting and inspiring brands and people around us”, she said.

We now have quite a collection of awards including:

2015 - 'Best Home-Based/Online Business' at the Ballina Chamber of Commerce Awards, ‘Best Professional Service’ at the Northern Rivers Business Awards, State Finalist at the NSW Business Awards

2016 - ‘Business of the Year’ and ‘Professional Services’ at the Lennox Head Chamber of Commerce Awards, 'Excellence in Small Business' at the Ballina Business Awards, 'State Finalists' in the National Optus Business Awards for Marketing Communications in NSW Business Awards in Sydney.

Byron Bay Coffee

byron bay coffee company

Showing consumers the Byron Bay coffee difference

 

byron-coffee-company

the brief...

Byron Bay Coffee Company, a well established brand with solid supply channels throughout Australia and abroad, wanted to raise awareness of the brand name amongst key target audiences in major populated areas on the eastern seaboard, with the view of ‘pulling’ the brand through the channels. As well as announce to trade customers – existing, and more importantly, potential, that Byron Bay Coffee was different and customers would be asking for it.

Cultivating Solution

A Consumer Advertising brand campaign supported by a consumer sales promotion and trade advertising campaign.The solution was to focus on what was different about Byron Bay Coffee Company – the fact that it’s from Byron Bay and stands for everything that the location does – green, environmental, quality, stylish and enjoyable.

= Coffee… The Byron Way.

byron-coffee-facebook
bus-advertising-byron-coffee

Resulting Fruit

Integrated national advertising campaign across multiple channels including press and bus advertising, executive media and coffee house advertising, PR and online advertising. Existing customers were reassured that Byron Bay Coffee Company were the right company to be with – after all they’re spending money on a consumer advertising campaign. Potential customers were made aware of the benefits of Byron Bay Coffee Company.

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