Ardill Payne Engineers

Ardill Payne & Partners

Engineers, Town Planners, Surveyors, Project Managers

the brief...

The client came to us wanting full service marketing solutions including implementing new, refreshed branding - logo updates, colours and templates, a full, custom, mobile-responsive wordpress website, advertising campaigns, new collateral, office artwork and targeted brand awareness strategies. 

cultivating solution

Barefruit Marketing refreshed all existing branding using a refreshed logo, colours, and updated collateral. This new branding look and feel was carried into the fully mobile-responsive and customised website, as well as rolled out across their social media and into their staff uniforms and even new vehicle signage. Advertising campaigns have been rolled out, including creating an incredible aerial video using state of the art drone footage to showcase APP's work on Ballina Heights Estate. We have also worked on new office wall art, capability statements, and ongoing PR for the client. 

resulting fruit

A unique and attractive website was created that appeals to its audience and differentiates Ardill Payne & Partners from the competition. On top of this, all branding is now uniformed and modernised, and has created a cohesive brand across all their signage, vehicles, uniforms, collateral, business cards, and even their office artwork. The advertising, branding, PR and social campaigns utilise this cohesive branding, consistently creating strong brand identity and awareness in the community, and among their target clients. 

We have greatly appreciated the assistance that the Barefruit team have provided to us in improving our branding, marketing plans, collateral and digital media presence - moving us in a positive direction where our business strategies for all our divisions are align to marketing plans and actions.

Bill Payne

Ardill Payne, Principal

services used

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Horizon Motorhomes

Horizon Motorhomes

Establishing Horizon Motorhomes as the as the award winning manufacturer of motorhomes

The Brief...

Horizon Motorhomes, a well established brand for Manufacturing Motorhomes in Australia wanted to market their brand through consistent national and local branding and advertising, TVC and video production, collaborations, EDMs, developing a strong social media following and national and local PR.

Cultivating Solution

Carry out photoshoots and video production, design marketing collateral and create custom-built EDMs consistent with the brand, grow the brand’s social media following and increase engagement. As well, as draft PR campaigns to acknowledge the company’s success at local and national business awards, the launch of a new model into their range, and the opening of their new purpose built state of the art factory in Ballina.

Resulting Fruit

The development of fresh, modern and professional branding that can be used across all marketing communications including, website, print and social. As well as the establishment of a new video series for TV, youtube and the website.

services used

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tebco electric bicycles

tebco electric bicycles

branding refresh for australia’s original and leading electric bicycle company

the brief...

to redesign logo and establish the brand as the leading (and original) electric bicycle company and use the new branding across all marketing touch points. As well as build a custom website.

cultivating solution

redesign TEBCO’s current logo and redesign all flyers, banners, ads with the new logo and branding to create branding unison and to establish a unique custom built website to house all of the range and spare parts, set up a live chat function and a shop to leverage an overall premium brand identity, online presence and utilise this to push purchases.

resulting fruit

branding got a total refresh across all touch points. A unique and attractive website was created that appeals to its audience and differentiates TEBCO, the original electric bicycle company from its competitors.

We here at TEBCO have been utilising the services of Barefruit Marketing for over 12mths and have found them to be fabulously creative, efficient and professional partners in helping us drive our business - I could not speak more highly of the entire Barefruit Marketing team.

Tony Morgan

TEBCO

services used

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If you'd like to discuss your work requirements with us, simply click on the contact button below. We look forward to hearing from you.

UPA Charity

UPA Charity North Coast

Total rebrand of Three Different Divisions for North Coast Charity

The Brief...

Rebrand the UPA North Coast Division Charity, which includes UPA Home Care, Aged Care, Youth Care and Carer Respite. Boost awareness for UPA Aged Care and increase packages for Home Care, bring on new carers for Youth Care. Increase brand awareness – there are multiple care services under the UPA umbrella – throughout the North Coast region.

Cultivating Solution

Rebrand and refresh of the logos for each service. Create a new, full custom UPA Youth Care website and create and implement a large scale social, radio and print advertising campaign. Create advertising for Home Care including strong PR opportunities to attract new Home Care clients. Rebrand all North Coast collateral including reports, newsletters, signage, cars, posters and more.

Resulting Fruit

A unique and attractive website that conveys the nature of Youth Care UPA, as well as strong PR campaigns that have attracted new clients to all UPA services and increased awareness of the umbrella brand. Refreshed branding to go forward with.

website

 

Recognising the need for some additional marketing across our Region’s services, we researched local marketing firms and invited three firms to meet with us and understand our brief.

Evan, Claire and the Barefruit Team have proved the right choice for UPA North Coast Region. From our first contact, Evan and team have been very professional, listened intently to our vision for refreshing our brand and creating a fresh marketing campaign, whilst still respecting UPA’s existing logo, Mission and Values , and the team’s enthusiasm to understand UPA’s history and what makes our organisation different to other competitors.

Importantly, Barefruit were able to deliver a marketing campaign that met our budget for the project and were certain cost competitive compared to the other firms we met with. As our Account Managers, Evan and Jo have been responsive, very creative and delivered a high quality, cost effective marketing campaign. Work to date has included fresh branding, targeted media advertising (print, social media and radio), a new website for Youthcare and a well-planned program for the next few months.

Evan, Jo and the Barefruit Team have been easy to work with and managed the diversity of our programs seamlessly to retain the UPA brand across each care service.

I highly recommend Barefruit Marketing to anyone looking for a motivated team of marketing professionals.

Whenua Morton

UPA, Regional Manager

services used

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Alltone Blinds & Awnings

alltone blinds and awnings

national wholesaler gets a new look

the brief...

To refresh the Alltone brand, as it will now be taking on additional products. To build a quality custom website and refresh all collateral, as well as engage existing and potential clients with new brand direction.

Cultivating Solution

Design and build a custom website that is fully responsive across all platforms. Create a seamless user experience across computer, tablet and phone. Create new collateral including folders, pull up banners, flyers, utilise direct marketing strategies, and develop the ultimate sales tool – a complete manual and price list for all clients. To also conduct full event management for a combined Roadshow Event on the Gold Coast for their clients.

Resulting Fruit

A unique and attractive website that conveys the diversity of the brand and appeals to multiple audiences. Refreshing branding that appeals to a wide audience, both current and new clientele, as well as the ultimate user tool, the manual and price list that will be a selling tool as well as a unique manual for Alltone’s valuable clients.

services used

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If you'd like to discuss your work requirements with us, simply click on the contact button below. We look forward to hearing from you.

Inspired Window Coverings

Inspired Window Coverings

Seamless and sleek website design for inspired window coverings

the brief...

Create a new website that will seamlessly showcase blinds, shutters, awnings, curtains and automation, as well provide ease of use for their clients, and news updates.

Cultivating Solution

Design and build a custom website that is fully responsive across all platforms and create a seamless user experience across computer, tablet and phone. Use the website to showcase all products and to enhance brand identity. Build an online presence and utilise this to push sales.

Resulting Fruit

A unique and attractive website that conveys the brand and its quality products, and appeals to their target audience. A website that differentiates Inspired Window Coverings from their competitors and increases engagement, as well as trust in the brand.

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Riversleigh Guesthouse

Riversleigh Guesthouse Ballina

Unique website design that reflects the historical and luxurious guest house

the brief...

Refresh the photography and create a new website that reflects the historical, luxurious heritage guesthouse. Focusing on the six suites, give the user a total experience including access to striking new photography, reviews, maps, services and facilities, as well as an idea of what the area has to offer.

web pages

Cultivating Solution

Design and build a custom website that is fully responsive across all platforms and create a seamless user experience across computer, tablet and phone. Use the website to house all features that is also easy to use. Engage a professional photographer to create photographs that reach the target audience and portray the guesthouse as it is in person.

Resulting Fruit

A unique and attractive website that the client is using to generate a growing customer base.

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Beef & Beach Restaurant

beef+beach restaurant

local favourite now attracts a national audience

beef-beach

the brief...

Build an online presence through the development of a custom-built website, establishing Beef and Beach as a stand-alone premium brand that can compete within the wedding industry.

restaurant
weddings
functions
hummer

Cultivating Solution

Design and build a custom website that is fully responsive across all platforms and create a seamless user experience across computer, tablet and phone. Use the website to leverage a premium brand identity. Build an online presence and utilise this to push bookings for functions and weddings.

beef-beach-homepage

Resulting Fruit

An attractive website that conveys the professionalism of the brand and appeals to a premium market. A website that differentiates Beef and Beach from their competitors within the highly competitive wedding industry.

services used

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If you'd like to discuss your work requirements with us, simply click on the contact button below. We look forward to hearing from you.