Byron Bay Coffee Company, a well established brand with solid supply channels throughout Australia and abroad, wanted to raise awareness of the brand name amongst key target audience in major populated areas on the eastern seaboard with the view of ‘pulling’ the brand through the channels.
A Consumer Advertising brand campaign supported by a consumer sales promotion and trade advertising campaign.
The solution was to focus on what was different about Byron Bay Coffee Company – the fact that its from Byron Bay and stands for everything that the location does – green, environmental, quality, stylish and enjoyable.
= Coffee… The Byron Way.
Tactics: Press Advertising / Outdoor Media / Online Advertising / Email Marketing
Fellow Cultivators: Nitsua Collective, Kirra Pendergast Photography, Rest Your Eyes Production
Integrated national advertising campaign across multiple channels including press and bus advertising, executive media and coffee house advertising, PR and online advertising.