Quattro Country Alstonville needed to clarify it’s brand identity and explain to customers how it differed from its more established coastal brother – Quattro Classic.
A monthly degustation evening, specifically focusing on regions of Italy. Each month a different region would be picked and the menu tailored to the tastes of that area.
Tactics: Event Promotion / Collateral Design / PR / Websites & Social Media
After much media hype and free PR column inches the first night was a near sell out. The food and feedback was amazing and customers clearly became aware of the restaurants identity.