Winter is traditionally a quiet time of year for tourist towns such as Lennox Head.
Quattro wanted an idea that would not only bring in the punters on a cold mid-week night, but would raise the profile of the restaurant in the local community.
Barefruit’s solution was to create a themed event that would create a buzz and interest amongst customers – a reason to go to Quattro on a night during the week when they wouldn’t usually visit.
The idea was to have an event called the “Great British Cook Off” – celebrating the birth of Prince George and eluding to the roots of half of the owners of Quattro.
British food and drink was served all night, while staff dressed in appropriately British attire.
Tactics: Event Promotion / Collateral Design & Print / PR
The restaurant was fully booked all night with multiple sittings. Local media picked up on the story and provided valuable column inches. Customer feedback was positive and an otherwise dull winter’s night was brought to life.