Gain free exposure and column inches in the local press for Club Lennox’s newest green initiative – installing 264 solar panels to their roof to power 2/3rds of the Club.
Our clever Chief Juicer drafted a news press release in relation to Club Lennox’s green initiative. It was produced with a goal in mind – to create brand exposure for our client Club Lennox.
The release was distributed to the local media with a photograph. Prime news covered the story that night and The Northern Star published the story the following day.
The tearsheet was then uploaded to the Club Lennox Facebook page for further promotion.
Received free exposure on Prime News and in The Northern Star for the Club.