Horizon Motorhomes press advertising needed its own identity – something distinctive that stood apart from its retailer – Ballina Campervan and Motorhome Centre.
A new creative format for all Horizon press advertising. The style clearly echoed the earthly tones of the Horizon logo. It also allowed for professional photography to be showcased in multiple locations – highlighting the beauty of the Motorhomes and the benefits of owning one.
Tactics: Branding / Advertising / Graphic Design
A fresh, modern and professional brand template for press advertising. Something that showcases the product on a single page.
It also cleverly connected the two brands – Horizon and BCMC – together with a smart call to action element.