Raise brand awareness amongst key demographics in key locations in Australia – supporting the Byron Way advertising campaign.
Bring the national advertising campaign to life by engaging customers with a sales promotion.
In support of the advertising positioning – “Coffee… The Byron Way” – we asked consumers to share how they enjoy their coffee ‘the Byron Way’.
Customers had to take a photo of themselves around the country enjoying a Byron Bay Coffee before sharing with their friends online.
The winner won a weekend in Byron Bay to enjoy a Byron Bay Coffee in Byron Bay.
Tactics: Online Advertising / Social Media Advertising / Interactive Outdoor Advertising / QR Codes / Online Solutions
Engagement, interaction and exposure with fans really brought the campaign and brand to life.