Create a buzz at the Queensland Caravan, Camping & Touring Holiday Show and at the same time collect customer data for our clients Horizon Motorhomes and BCMC (Ballina Campervan & Motorhome Centre).
Design and print for data collection cards, and posters, plus the promotion of the event using social media channels, press releases for media coverage and an ad in the show guide.
Organise Wayne of Davenport Surfboards to create a bright orange brand new Malibu surfboard with Horizon Motorhomes and Davenport logos.
Bring the campaign to life by engaging customers and visitors at the show with a sales promotion – ‘Win a (Davenport) Surfboard by guessing the number of screws it takes to build a Horizon Motorhome in this case, a Melaleuca.’
Customers had to fill out an entry form at the show or online with their guess and details. The winner was the closest guess.
The winner was also presented with a photo opportunity (by Barefruit photographer) at Lennox Head where he was presented with the surfboard by davenport surfboards and the director of BCMC and Horizon Motorhomes.
Tactics: Online Advertising, Social Media Advertising, Online Solutions, Event Promotion, Design & Print, and Collateral
We collated 130 names and emails from collection cards; gained 67 likes on facebook with 10,000+ reach and received overage across three media channels, The Lennox Wave, iMotorhome Magazine and the Ballina Advocate + one happy competition winner Max Daniels.