To maximise exposure and coverage of a trip across Australia by a new model – The Waratah – which is a 4 x 4 Motorhome.
Give the trip a name and purpose – The Waratah 4WD Challenge – and promote it with a Sales Promotion – WIN A GPS.
Tactics: Sales Promotion / Collateral Design / Events / PR
Hundreds of entries into the competition became leads and prospect for the business.
The challenge gained massive exposure – as did the new vehicle and it’s benefits.
Picked up by local media and national industry publications.