Announce to trade customers – existing, and more importantly, potential that Byron Bay Coffee was different and to warn them that customers would be asking for it.
Trade advertising campaign targeting cafes, restaurants and baristas directly. Raising the profile of the brand name and the reasons why it is different to other coffees – really highlight why customers love the product.
Tactics: Press Advertising – Trade
Fellow Cultivators: Nitsua Collective
Existing customers were reassured that Byron Bay Coffee Company were the right company to be with – after all they’re spending money on a consumer advertising campaign.
Potential customers were made aware of the benefits of Byron Bay Coffee Company.