SEO & SEM
Maximising visitors to your website through paid and organic search engine optimisation and marketing.
SEO & SEM
You’ve already got a good looking and easy to use website, now you need to drive traffic to it. But you don’t just want to drive any old traffic; you need the right types of people visiting it – i.e. potential customers. Search engine optimisation and search engine marketing are two seperate marketing strategies but work hand in hand and are very important when it comes to getting the right traffic to your website.
SEO is the process of maximising the number of visitors to a particular website, your website, by ensuring that the site appears high on the list of results returned by a search engine i.e. Google and Bing.
SEO is made up of on and off page activities.
On-page includes –
- Incorporating selective key words naturally into title tags, meta descriptions, alt text descriptions, heading tags etc.
- Blog posts and page copy that is written and updated regularly
- Social sharing integration within your content
- Optimised page load speed
- The LIST goes on..
Off-page includes -
- Creating high quality/authoritative site links to your site naturally
- Social sharing signals
- The LIST goes on...
In the initial phase of helping you with your SEO, we offer a free SEO website audit worth $250 recommending the most cost effective keywords to target, no lock in contracts, no minimum commitments, no set up or exit fees, guaranteed Google front page results and monthly reporting.
We then look at which keyword package will suit you and choose the best keywords for optimum results, with a minimum of 5 keywords that will guarantee Google page 1 results after 12 months.
Our SEO packages are designed to help improve your visibility in Google and Bing Search Results Pages.
Search engine marketing is a form of Internet marketing that involves the promotion of a website by increasing its visibility in search engine result pages through optimisations and advertising.
SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements.
We will suggest Keywords and Adwords suitable for your website. Google Adwords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Adwords program enables businesses to set a budget for advertising - only paying when people click the ads. The ad service is largely focused on keywords.
The main difference between SEO & SEM is that SEO is simply a component of SEM. As mentioned, SEM includes components of paid search, such as PPC and social media marketing.