Websites need more than just ‘Good Looks’

Websites need more 
than just ‘Good Looks’ 

Having a website that ‘looks good’ is an essential part of your marketing strategy. But looks aren’t everything. The functionality and experience of the website user are just as important, if not more so.

Understanding the ‘User Experience’, which has been coined ‘UX’, is central to your website not only providing engaging, quality content, but helping your consumers to convert their interest to a lead or sale.

The design of any new website, or the redesign of any existing site, should have ‘UX’ at the core of any research and planning. It will help you appreciate how consumers are using your website, allowing you to create a journey through the pages that is simple and intuitive, therefore influencing the design of your ‘User Interface’ or ‘UI’ (what the user interacts with).

Websites come in all shapes and sizes. Depending on the objectives and budget, your website can range in scale, look and feel. With the plethora of ‘free’ website platforms available, anyone can be a website designer… producing sites that really look the business! But whatever your website, just make sure you put yourself in the shoes of your consumer. How are they going to use the site, what’s their journey, and what’s your objective for them? Is it to simply research your product? or pick up the phone and become a hot lead? Either way… ‘User Experience' is key.

If you’d like to talk about the ‘User Experience’ of your website, contact our team today at hello@barefruit.com.au

National Wear your ​Pyjamas ​to work ​Day #WearYourPyjamasToWorkDay

We've all gone Pyjamas
At Barefruit Marketing​ we're all about embracing important National Days. Important and serious days, like ​International ​National Women's Day, Father's Day... and who could forget the best day of all, National Wear your ​Pyjamas ​to work ​Day.

​But we're sensible adults who would never drop their kids at school in our pyjamas​​. Wait, what? Claire did? Okay... We're sensible adults who would never forget to drop our kids at school... and ​we all wore our pyjamas to the office today​ because we are all game for a laugh.

Blues, yellows, shorts, t-shirts, polka dot​s,​ penguins​ and Wonder Woman adorned our business-bodies today as we worked to the (slightly hypnotic) lullaby-remixes of classic ​Disney tunes.

We also started the day with a session of laughing yoga - you should try it, it's hilarious, and helps if one of the team has an infectious laugh (Sara).​

But it wasn't all for fun and laughing-yoga - there was a serious side to our shenanigans today. As a proud corporate sponsor, and several personal sponsors, our team is ​committed to supporting Rafiki Mwema - a charity run from our office that provides safe houses and therapeutic care​ for traumatised and sexually abused young children. ​All ​our ​pyjama participants donated $5 to the charity today. $5 in Kenya can go a long way, for instance it can buy 3 meals a day for one of our ​children for a week, or transport 3 of our children home for supervised visits with their family. Rafiki Mwema ​urgently need funds to continue the life-saving work they do with these children - if you can go without your latte for a day, please consider donating it to Rafiki Mwema here, and make a difference - it is tax deductible too. When you donate please put 'Barefruit' in the notes - and we'll donate another dollar! 

For more information on Rafiki Mwema. And don't forget, we're hiring at Barefruit. So if you want to join in the fun that is our office, check positions available here.

Great Branding Needs Great Graphic Design

Great Branding 
Needs Great Graphic Design

As a marketing tool, high quality graphic design can define your brand and differentiate it from others. Without great design even the best headline and copywriting will have little cut-through. Unique graphic design creates a visual representation of what your business is about. It is said that a picture is worth a thousand words — a powerful graphic or design can visually represent or convey emotion, stimulate the viewer, represent quality and express a business’ personality within a split second.

Here are some basic graphic design tips to consider when branding your business:

1. Start with the logo
Your logo is fundamental to your brand ­— it will be used on everything. Choose colours and fonts carefully. Make sure it’s legible and the design isn’t too intricate or fussy — logos need to easily work on all platforms from business cards to billboards. 

2. The ‘no more than 2’ rule
Choose two core colours (black and white excluded) when designing for just about anything. Any more and it starts to give potential customers a headache.

3. Keep it simple
“Less is more” is a golden rule for design. This goes for your logo and use of fonts (no more than two fonts, by the way). It’s also true for layouts, printed material and anything digital, from websites to social media. The top big brands have logos that are minimal, clean and simple for a reason, think Apple, McDonalds, Nike, Virgin…

4. Leave it to the professionals
Finally, the best tip we can recommend is to get help from a qualified Graphic Designer — you will save yourself time and therefore money. If you think we can help you with your branding, give us a call, we’d be happy to help. 

Your Barefruit Team 

Barefruit’s Co-Founder & Director To Report For Games

Lennox Head local and our very own co-founder and Director of Barefruit Marketing - a full service marketing agency, located in Ballina, Evan Harding has been chosen out of 50,000 applicants to be a volunteer reporter for the Commonwealth Games being held April 4th – April 15th 2018 in the Gold Coast.

Evan Harding will work with 900 other volunteers as a member of the Games’ Press Operations team. This placement is well suited to the 40-year-old father who is also an avid athletics fan.

The official title of Evan’s role is ‘Flash Quote Reporter’ for the Netball competition; requiring him to interview the athletes courtside after the game. These quotes will be taken up by the world’s media during the coverage of the games.

“This is an absolute dream come true for me. I have been to the Sydney and Athens Olympics and the World Championship in London last year – I can’t wait to be a part of something just up the road from us”.

Originally from England, Evan has been following athletics his whole life and has also run two Marathons – London and Gold Coast. He’s thinking about registering for the Gold Coast Marathon this year in it’s 40th year – and his!

The application process for the games started over a year ago and the interview process took 6 months to get through a ‘shortlist’ of 25,000 people. 15,000 were selected for a 2-hour interview, and after a 3-month period Evan was informed, due to his experience, he had been selected for the Press Operations team.

Since then he has attended venue specific training, online training from home, familiarised himself with the rules of netball and been fitted for his uniform. After the Opening Ceremony dress rehearsal this weekend he will be relocating to the Gold Coast for the duration of the Games.

Evan is most excited to be a part of sporting history and contribute to the vibe. He will be close to the action and in the words of the training team ‘it will be one of the best 2 weeks of his life’.

Hi son, Cian (7) is excited to see dad on TV. Cian will also be travelling to the games with mum Claire to watch some of the events live.

Sport features prominently in Evan's life. He coaches his son's Lennox Head Football Team with training each week and games every weekend, thrashes it out at an F45 class every morning and is still an avid follower of his beloved Norwich City Football Club (the Canaries) in the English Championship League. He and wife Claire are also in training for a 5km run at the end of the Commonwealth Games for a bit of fun.

It is not the only volunteering role that Evan, Director of Barefruit Marketing in Ballina takes. Barefruit are a proud Corporate Sponsor of locally run charity Rafiki Mwema, with his wife and business partner Claire being on the board, assisting with marketing and fundraising.

With the Commonwealth Games kicking off next week, keep your eyes on the TV screens and the Barefruit Marketing blog for an update on Evan’s experience – www.barefruit.com.au

Web Developer

We're hiring!!

We’re looking for a Web Developer to join our busy team in Ballina.
You know what it takes to makes a great website and you know what it takes to get it done!
You’re a techno-wiz, you don’t just understand code, you eat it for breakfast.
You want to learn, develop and produce some stand-out work, and you will do so in our growing team.
You will be working with our creative/digital team in a full service, integrated agency.

We’re looking for the following skills:

  • Full stack Web Development specialising in WordPress – templates and custom build
  • Competent in PHP/HTML/CSS/Javascript/jQuery
  • Competent with Adobe Creative Suite
  • Strong attention to detail
  • Efficient, independent and motivated
  • Collaborative with excellent communication skills
  • Experience with branding and corporate style guides
  • Knowledge of agency processes

You may have recently left Uni, already be working in an agency environment or on family/friend projects. If you think you tick the boxes then give us a call.

In return, we offer: A great working environment including lots of fun, agency pets and a ping pong tournament on a Friday. Oh, and we’ll pay you, how’s that!?

To apply please send your CV, links to your work and salary expectations to claire@barefruit.com.au

International Women’s Day – a fruitful day!

IT is a beautiful coincidence for Claire and Evan Harding that International Women's Day is also the day their company Barefruit Marketing turns six.

On Thursday, the 12 staff of the thriving and growing Ballina based business will celebrate.

Of these 12 creative staff, 10 are women. It's a detail that is also a happy coincidence. "We just meet talented innovative women with the skills to help the agency excel," Claire said.

"Women are versatile and strong and it's important for us to be flexible so our employees have a healthy work/life balance.

After years of working in big name agencies in London and their home city of Norwich, UK, the couple started Barefruit Marketing a full service marketing company in 2012... Full article below,

Awards bare fruit for Ballina business

 

Thanks for the write up Ballina Advocate on our recent award win.

"WINNING the Lennox Head Chamber of Commerce's business of the year award last week was a special moment for Claire and Evan Harding - even if it was the second time the business won the gong."

"The owners of Barefruit Marketing in Ballina have had a string of success in recent years and said that success has helped grow their business through exposure the awards have given them..."

Read more by clicking on the image right.

Barefruit takes out top gong!

Starting with one woman in the living room of her Lennox Head home, Claire Harding explored the possibility of establishing her own boutique marketing agency, founded on providing the Lennox community with one thing in mind – we want to do what we love, be part of the business community and help them grow.

Barefruit Marketing, established in early 2012 is now a full service, integrated marketing agency run by husband and wife Claire and Evan Harding. Together they have over 40 years combined experience, as marketing consultants in the communications industry, in the UK and Australia.

The business has grown year on year, and now employs 8 local people and the service of several local contractors. Barefruit works independently as the client’s ‘marketing department’ or alongside an existing marketing team on an ongoing or project basis. Services include strategic planning, branding, advertising, websites, graphic design, social media management, PR and Events.

Barefruit have now won the 'Business of the Year' award at the Lennox Head Chamber of Commerce Business Excellence Awards 2017 for the second consecutive year, winning this award as well as the award for the Professional Services category both years too.

To be recognised for this award is a huge achievement and one that all Lennox Head business owners would love to be recognised for, but there could only be one winner and lucky Barefruit take the award home two years in a row.

"We can’t believe it! Last year was a massive honour, to win Business of the Year in the town that we have made home, amongst so many wonderfully talented people. To win this award for the second consecutive year is a huge achievement for our team and our business, especially being up against so many other contenders, many of which we know," Claire said.

We are based in River Street, Ballina. The office dubbed ‘Barefruit Towers’ comprises of open plan workspaces, breakout sections highlighted with the bright Barefruit orange, artwork and a meeting/brainstorming room with space for clients and the Barefruit team to meet and regularly create. They also have a second dedicated home office space in Lennox Head (where the story began).

"We love Lennox (‘scuse the pun) and chose to live, raise our family and start our business here. The recent Love Lennox Festival was a really proud day for Lennox, with so many businesses getting behind it – the Chamber did a fantastic job pulling it together and we were proud to be part of it" Claire said.

"We employ a team of specialists to suit our clients. With four account managers that support us and act as our clients' day to day point of contact, as well as graphic designers, web designers, photographers and key industry partners."

We are greatly involved within the local community, supporting and working with local businesses and events, donating their time at the Love Lennox Festival for the last few years, as well as working with local businesses including BCMC (Ballina Campervan & Motorhome Centre) and Horizon Motorhomes, who took home the ‘Best Big Business’ Award and Beef+Beach Lennox Head who also took home the award for the 'Best Visitor Experience in Hospitality' Monday night.

Mrs Harding is also a dedicated board member for the Rafiki Mwema charity, a therapeutic safe house for young girls and boys in Kenya, run by three businesswomen from Lennox Head.

"We are very proud to be Lennox residents, business owners and a part of the local community. We want to do what we love, for people and brands that interest and inspire us, and we are so lucky that we have so many interesting and inspiring brands and people around us”, she said.

We now have quite a collection of awards including:

2015 - 'Best Home-Based/Online Business' at the Ballina Chamber of Commerce Awards, ‘Best Professional Service’ at the Northern Rivers Business Awards, State Finalist at the NSW Business Awards

2016 - ‘Business of the Year’ and ‘Professional Services’ at the Lennox Head Chamber of Commerce Awards, 'Excellence in Small Business' at the Ballina Business Awards, 'State Finalists' in the National Optus Business Awards for Marketing Communications in NSW Business Awards in Sydney.

We’ve been shortlisted for Optus My Business Awards

We are proud to announce that we've been shortlisted as a finalist to win an award in the Media, Marketing and Advertising Business of the Year category at the Optus My Business Awards 2016, hosted by My Business, Australia’s longest-running publication tailored to the small business community.

The Optus My Business Awards, which covers 24 categories, recognises individual and business excellence across the diverse range of industries and locations in which small businesses operate.

Winners in the individual categories will automatically be shortlisted for the coveted My Business – Business of the Year Award.

“This year we’ve received a huge interest in the Optus My Business Awards, with hundreds of submissions flowing in from across the country. Congratulations to all the businesses that have made it to the finalist stage – it’s an outstanding achievement,” said Phillip Tarrant, editor of My Business.

“With so much innovation, hard work and service excellence on display, I don’t envy the judges their difficult job of determining the winners. I have no doubt the excitement will only continue to build as we count down to the big night.”

Claire Harding, Director at Barefruit Marketing said she was humbled by the nomination.

“Barefruit Marketing’s recognition for our contribution to the Northern Rivers business community reinforces our belief in a truly integrated approach to marketing, and having the ability to really listen to your customers” she added.

Winners of the Lennox Head Chamber of Commerce Awards 2016 ‘Business of the Year’, Barefruit Marketing has celebrated a number of successes during the last 18 months, as winners of three awards in 2015, the ‘Best Home-Based’ and ‘Online Marketing’ Award at the Ballina Chamber of Commerce Awards, ‘Excellence in Small Business at the Northern Rivers Business Awards’ and were also ‘State Finalists’ in the NSW Business Awards.

The winners of the Optus My Business Awards will be announced at a five-star gala awards dinner on Friday, 18 November at Sydney’s Four Points by Sheraton.

Wish us luck!

New Fruit Towers

EXCITING NEWS for us here at Barefruit Marketing - we've moved into our new 'Fruit Headquarters'. Located in Ballina, Suite 2a, 85 Tamar Street, right next to the Post Office. If you are in town, please pop in and say hello - we'd love to see you!

It's a great space, freshly painted (orange of course) and complete with air con, dedicated meeting space and a nicely stocked fridge (what good agency doesn't have a beer fridge!) allowing the whole team to work together.

As the new kids on the Ballina block we're open to tips, suggestions and recommendations of things to do, drink, eat, visit in Ballina ...