Barefruit Marketing is the creation of Claire and Evan Harding, a husband and wife with over 40 years experience in the world of marketing. They are supported by their amazing Creative Pips and talented Fruit Managers – who all add an extra dimension to the team and the services they can offer.
You’re in safe hands with the Barefruit Team. They’ve worked with very small to very large clients and managed all activity from idea conception through to implementation, pulling in the resources they needed where necessary. They’re straight-talkers, so won’t baffle you with marketing ‘bs’.
Claire and Evan have worked together, travelled together, lived together and passed the ultimate challenge of raising a child together, they are a strong partnership complemented by their fun and creative team.
Claire has worked in the marketing communications industry for over 17 years, starting her career in a regional marketing agency in England. She went on to work with some of the best agencies in London with brands including Royal Carribean Cruises and Strongbow, before moving to Australia with her husband Evan.
Evan’s story is very similar to Claire’s. After studying marketing at University, he travelled and fell in love with Australia, always saying he would return. After working at the same regional agency as Claire, they moved to London where he worked with some well-known agencies on brands including Fiat and Aviva before moving to Australia. Both are degree qualified in Marketing, and have worked on the strategic marketing and planning with brands including: Barclays Bank, Dunhill, Strongbow, Aviva, Royal Carribean Cruises, Holiday Inn, Duracell and Fiat.
Colin is our graphic designer with a fruity twist. He has been helping businesses around the world blossom for over ten years, by creating their visual personality. He does this using his awesome graphic design and illustrative skills. He loves to get his pen out and sketch something from scratch and is the king of logos and business collateral.
Rachael is our design genius. Her career in Sydney has been with various advertising and design agencies, working on clients such as Foxtel, Caltex and Qantas. Rachael was responsible for the concept and managing the implementation of replicating Indigenous artwork onto Boeing 747’s for Qantas.
She has traveled the world and worked for some time in the UK doing set design for various music and arts festivals. Rachael is an all-rounder when it comes to design, from Corporate Identities, Logo’s and Print Advertising to Packaging, POS and digital design. She is also an awesome illustrator and has done some amazing hand-drawn pieces.
If we had to describe Rachael in 3 words – Creative, Conceptual, Colourful. She is now living in the Northern Rivers and working for Barefruit Marketing across all clients, we are very lucky to have Rachael as part of our team.
Rosie graduated from Griffith University with a BA in Communications majoring in Public Relations and Journalism. Realising her passion for marketing she went on to complete a Masters of Marketing and accrued a number of accolades in the areas of consumer decision making, relationship marketing and branding.
Rosie has worked in conference and marketing positions on some of Australia’s leading resources conferences, and has contributed to their success. This has included periods as a conference manager on a range of internationally focussed events in Sydney, Melbourne, Adelaide and Perth. Rosie has also travelled to South Africa on two occasions as part of a media team at one of the world’s largest business events.
Rosie was born in Brisbane and is a proud Queenslander; she grew up in Lennox and now loves living in Byron. Rosie joins our team as an Account Manager and will be working on the day to day marketing activities for our clients.
Jo Coby has primarily been involved in business sales, marketing and creative pursuits for the past 15 years. Her roles have spanned vastly different industries.
Jo started out in the Entertainment industry working in marketing, A&R and licensing for EMI Music. Progressing to marketing/sales and advertising for a large media company, then into banking, Jo won several awards including “Most Valuable team member” with APN Media and “Best in Sales” with NAB.
Jo has qualifications in business sales and in marketing. She also trained in marketing with brand leader Coca-Cola Amatil.
Jo is numbers-savvy and has managerial skills from her role as a Branch Manager, which she was promoted into after her success in sales with NAB and Suncorp Banks. Jo was one of the youngest ever Bank Managers in QLD.
Lauren graduated University with a BA in Communications majoring in Public Relations and Journalism. After studying, she went on to work at the local Westpac Life Saver Rescue Helicopter as their media and marketing officer. She then moved on, working in many different areas of PR, marketing and journalism as a freelancer including reporting, social media, PR, events and production work.
Lauren was raised locally in the Northern Rivers and has a strong love for the region, she is now one of Barefruit Marketing’s Account Managers – responsible for managing daily activities for clients.
Heidi graduated with a BA Hons in Illustration from Falmouth College of Arts in the UK in 2006. Since then she has worked in the visual arts and marketing communications industry as a painter, graphic designer, copywriter and photographer. Since moving to Australia in 2008 Heidi has worked as a project manager for website agencies and small businesses. Heidi is based in Lennox Head and works primarily as a photographer within the field of social media and online business.
We are also lucky to have Heidi on the Barefruit team as one of our Account Managers, dealing with the day to day marketing activities for our clients.
Frank moved up to the northern rivers from Newcastle, and attended Southern Cross University in Lismore. He gained a BA in Business Tourism. He then moved to Sydney and worked as a functions manager at the ANA hotel.
During that time he also studied at the Western Institute of TAFE and gained a diploma in website design and production. After working for a digital agency on the gold coast, he got home sick and moved back to the area to run his own business.
We call Frank in when we need a guru to design and build custom websites, based of the popular WordPress CMS framework. He has over 8 years working experience in the IT industry.
Could this be you?
Barefruit Marketing is growing like a citrus tree in the middle of summer… and we’re always looking for bright, creative and fun individuals to help us ‘Cultivate Brands’.
If this sounds like you, we’d love to hear from you. So please get in touch with us at Fruit Towers here…