Say whaaaat? The first days of winter mean we can finally dust off our jeans and jumpers and watch the majestic humpback whales migrating past our coastline. It also means EOFY is here (again)! If you’re a business owner, this time of year is a blur of spreadsheets, BAS statements, and wondering where the last 12 months went. (And what are we going to get everyone for Christmas!?) 

EOFY doesn’t have to be a stress-fest. It’s actually the perfect time to get savvy with your spend, especially when it comes to your marketing budget. If you’re in the ‘use it or lose it’ camp or have some dollars you’d like to spend before 30 June, here are some clever (and tax-deductible) ways to plant the seeds now and watch them grow in the new financial year. 

Here’s some of our fruity ideas: 

• Branded Merch
  Reusable coffee cups, tote bags, pens or stubby holders - your brand, literally in your customers’ hands. They’re perfect for events, staff and client gifts, or just to keep your brand front of mind.
   
• Lock in Creative Time
  Got a new product launch or a killer campaign idea? Lock in some time with your favourite agency (ahem 👋) for strategy, design, or content creation now. You’ll use your budget and get a head start for the next financial year. Clever you!
   
• Refresh Your Look, Reel in Attention
  😉 See what we did there? Freshen up those old headshots or create some scroll-stopping social content. A simple brand or content shoot and some fresh Canva templates can make your brand feel fresh, shiny and new.
   
• Spruce up Your Website
  You know all those updates you’ve been putting off? Now’s the time. Add new services, swap out those old photos 👆🏽, update your case studies or create a new landing page for a campaign. Your website is often the first impression customers get - so make it a good one.
   
• Run a Little Awareness Campaign
  Even a teeny weeny, well-targeted digital campaign can increase your brand awareness and attract new customers. We’ll can help you get those ads humming and the right eyeballs looking.
   
• Plan Ahead for Key Dates
  Father’s Day, spring promos, end-of-year celebrations – if the rest of the year goes as fast as the first half, they’ll be here before you know it. Use any remaining budget this year to plan future campaigns so you’re not scrambling last minute (that’s so not you).
   
• Do a Mid-Year Marketing Health Check
  When was the last time you reviewed your marketing strategy? If you just thought ‘what marketing strategy?’ or ‘over 6 months ago’, don’t stress, you’re not alone. This is the perfect time to pause, reflect, tweak or reset, with a mini marketing audit or strategy refresh.
   
• Say Thanks, it’s always nice
  A little appreciation goes a long way. Use some leftover budget to create bespoke, branded or themed thank-you gifts or hampers for your top clients, prospects or collaborators. It’s thoughtful, memorable, and will keep you front-of-mind.
   
• Stay Ahead, with SEO
  Make sure your customers find you before your competitors. Invest in SEO, a long-term strategy will do that organically and authentically. We’re offering 2 months free on all new 12-month SEO programs signed off before 30 June. A simple way to use your budget and see real long-lasting results.

Make It Count
We are skilled at working with budgets of all sizes and making them work hard so you get the most bang for your buck. We get our kicks from seeing you kick your goals, so if your ad gets clicks, your phone starts ringing, leads start rolling in or you’re getting media mentions - this is what makes us tick! Think of us as an extension of your team - if you’re too busy, overwhelmed or not sure where to start, let us help you allocate your marketing budget in a way that feels right and delivers real results. 

We’ll invoice you now (so you can tick that EOFY box) and can roll up our sleeves and do all the hard work in the new financial year. 

Let’s plant some juicy seeds now, so you’re bloomin’ beautiful come July. 

Stay Fruity,
Barefruit x