Plastic Free Forever

Plastic Free Ocean

Will you join us in the challenge and ‘Choose to Refuse’ single use plastics this month? Please join our effort to help the environment and choose to refuse single-use plastic during July and beyond!

Barefruit currently employ a number of initiatives and a plastic-free challenge that gets us thinking about the amount of plastic packaging in our lives! The Barefruit mindset is to create forever habits.

Our rules:

1. Make sure everyone knows the rules of recycling
2. No single use plastics: NO disposable coffee cups — only keep-cups to be used, reuse coffee carrying trays, take own bowls/crockery to get food from local cafe’s
3. Bring your own lunch/meal- share lunch program — cutting down on takeaway containers
4. In-office swaps including clothes, books, unwanted gifts, etc
5.Sustainable switches: reusable rags instead of paper towels, keep cups, reusable shopping bags, metal straws, reusable cutlery and plates over take-away versions.
6. Compost food scraps
7. Office plants to detox the air
8. Natural, toxin-free cleaning products
9. Open windows and encouraging natural light. This saves energy and is better for overall wellbeing
10. Promote sustainable and healthy food (Food Challenges encouraged)
11. Adopt a ‘Double Sided’ policy when using the printer
12. Car sharing/pooling to meetings
13. Dropbox filing system instead of paper filing
14. Purchase recycled paper

If you offend twice in a week your penalty is to shout the team coffee (keep cups, of course) wearing the orange suit to the coffee shop through the Main Street (River St, Ballina)

Why participate?

Living plastic free can be a forever mindset.

Choose to:

  • Avoid products in plastic packaging (choose alternatives)
  • Reduce where possible (opt for refills, remember your reusable shopping bags)
  • Refuse plastics that escape as litter (e.g. straws, takeaway cups, utensils, balloons)
  • Recycle what cannot be avoided
Are you with us?

Click below to accept and join the Plastic Free July 2018 Challenge & contribute to the count!

Share your plastic free efforts with us

The Plastic Free July Foundation's mission

Build a global movement that dramatically reduces plastic use and improves recycling. Their vision is a world without plastic waste. Over 2 million people from 159 countries are choosing to be part of our annual Plastic Free July challenge, reducing their consumption of single-use plastics in July and beyond. This July, they’re calling for all global citizens to collectively address on of the world’s greatest environmental challenges, plastic waste.

Join the global movement by taking up the challenge to #choosetorefuse and go #plasticfreejuly. The Plastic Free July campaign raises awareness of our growing plastic waste problem and supports behaviour change by helping people to avoid single-use (disposable) plastic. But it's not just about changing our own behaviour, we want to scale our impact by sharing solutions and be part of a wider movement for change. Community groups, businesses, schools and other organisations can also participate in Plastic Free July - get started with our handy toolbox of resources.

Ardill Payne Engineers

Ardill Payne & Partners

Engineers, Town Planners, Surveyors, Project Managers

the brief...

The client came to us wanting full service marketing solutions including implementing new, refreshed branding - logo updates, colours and templates, a full, custom, mobile-responsive wordpress website, advertising campaigns, new collateral, office artwork and targeted brand awareness strategies. 

cultivating solution

Barefruit Marketing refreshed all existing branding using a refreshed logo, colours, and updated collateral. This new branding look and feel was carried into the fully mobile-responsive and customised website, as well as rolled out across their social media and into their staff uniforms and even new vehicle signage. Advertising campaigns have been rolled out, including creating an incredible aerial video using state of the art drone footage to showcase APP's work on Ballina Heights Estate. We have also worked on new office wall art, capability statements, and ongoing PR for the client. 

resulting fruit

A unique and attractive website was created that appeals to its audience and differentiates Ardill Payne & Partners from the competition. On top of this, all branding is now uniformed and modernised, and has created a cohesive brand across all their signage, vehicles, uniforms, collateral, business cards, and even their office artwork. The advertising, branding, PR and social campaigns utilise this cohesive branding, consistently creating strong brand identity and awareness in the community, and among their target clients. 

We have greatly appreciated the assistance that the Barefruit team have provided to us in improving our branding, marketing plans, collateral and digital media presence - moving us in a positive direction where our business strategies for all our divisions are align to marketing plans and actions.

Bill Payne

Ardill Payne, Principal

Hey Team Fruity!

I'm , I'd like you to help my business 'barefruit'.
I am interested in .
You can call me on and email me at

BEHIND THE SCENES: Fundraising, supporting the local community, team building & more

Barefruit Corporate Citizenship Program

Check out some of our latest social and cultural initiatives 

#1 - Fundraising

At Barefruit Marketing​ we're all about embracing important National Days such as RUOK Day, World Environment Day and most recently 'National Wear Your Pyjamas to Work Day'. As a proud corporate sponsor, and several personal sponsors, the Barefruit team is ​committed to supporting Rafiki Mwema - a charity run from our office that provides safe houses and therapeutic care​ for traumatised and sexually abused young children. ​All ​our ​pyjama participants donated $5 to the charity. $5 in Kenya can go a long way, for instance it can buy 3 meals a day for one of our ​children for a week or transport 3 of our children home for supervised visits with their family.


Rafiki Mwema ​urgently need funds to continue the life-saving work they do with these children - if you can go without your latte for a day, please consider donating it to Rafiki Mwema here, and make a difference - it's tax deductible too. When you donate please put 'Barefruit' in the notes - and we'll donate another dollar!

See more from our Pyjama Day here and you can donate to Rafiki Mwema here.


#2 – Supporting the local community

Barefruit Marketing continues their community sponsorship of local football club – Lennox Head Football Club – sponsoring the Under 8 Great White Sharks and the football pitch.


#3 - Team Building

A team that skates together, stays together. All-aboard the Ice Train – During April the Barefruit team joined the kids at the Cherry Street Bowling Club in Ballina, where they turned a green to ice for the holidays. 

If you would like to be in on the action or have ideas you think we could take on board Contact Us Today



CLIENTS WE LOVE: Tweed Coast Holiday Parks

Tweed Coast Holiday Parks Kingscliff Beach Grand Opening

In March 2018, Tweed Coast Holiday Parks Kingscliff Beach reopened their doors after a major 14-month redevelopment, which saw the park completely transform into a modern, premium beachfront holiday destination.

Barefruit Marketing were there to support Tweed Coast Holiday Parks as part of the team throughout the entire $21 million project, including communicating with key stakeholders as the redevelopment progressed, announcing major milestones and managing public enquiries. The collaboration ensured that this product launch was a great success. 

The Kingscliff Beach Facebook page experienced drastic growth throughout the development and now plays a key role in communicating with past, present and future guests of the stunning new park.

Kingscliff Beach was also the first in the Tweed Coast Holiday Parks Group to open bookings online, which completely sold out within minutes of launching on February 14 2018. Following the launch, RMS, Tweed Coast Holiday Parks’ Reservation Management System, quoted that they had never seen such a high influx of traffic.

Overall the grand opening and launch of online bookings marks a major milestone for Tweed Coast Holiday Parks.


If you need support with your next product launch find out more about how Barefruit can help you by clicking HERE
Or contact Claire today on 0449 949 778

What is GDPR & how it affects your business

So... what is GDPR?

The GDPR (General Data Protection Regulation) is a hot topic at the moment.

In short, the GDPR is a new data privacy regulation that aims to give individuals in the EU (European Union) protection and control over their personal data. It is designed to give greater protection to an individual’s personal information and how it’s collected, stored, and used. There are strict requirements placed on companies that possess the personal data of people located in the EU.

With these new regulations coming into play on May 25, 2018 it is important for businesses to know how it could impact your data collection, and what you may need to do to make sure your business is compliant.

How does it affect your business?

Potential Fines

After May 25, 2018, organisations that aren’t in compliance with GDPR’s requirements i.e. significantly breaching people's online privacy, will face serious ramifications that could include large fines (up to 4% of a company’s annual global turnover or €20 million), which vary based on the severity of the infraction.

It could also make companies liable if their security systems are weak and customers' data is hacked.

How can you avoid these big fines for non-compliance?

If you’re collecting personal data from an EU resident, such as IP address, cookies, location data, name, and email address, you must obtain explicit consent. 

Obtain Explicit Consent

The consent should be:

  1. Voluntary. Have the user take affirmative action.
  2. Specific and informed. Make sure people are aware of what you’re collecting, how it’s being used, and whom it may be shared with.
  3. Unambiguous. Don’t disguise with redirects to terms of service overflowing with legal jargon.


How is it relevant to Australia?

Given the GDPR is a European Law, it would seem to have little relevance for Australia. Any company with customers in the EU will be affected.

Strict Privacy by Default

Strict privacy settings should be the default setting. A user shouldn’t have to go into their settings to make manual changes to opt into stricter settings.

Rights to Data

Under GDPR, individuals have greater control over how their personal information is collected, stored, and used. Individuals have a right to access their data, which means the right to know where, why, and how their data is processed. This includes the right to request a report to access their data. Additionally, individuals have a right to be forgotten, which means their data can be deleted.

Breach Notification

Organizations have a duty to report certain types of data breaches to the relevant supervisory authority within 72 hours, unless the breach is harmless and poses no risk to the individual. If a breach is concluded to be high risk, the company must also inform the individuals impacted.

How does your business take action?

Make sure your Privacy Policy is up to date

Ensure your privacy policy is updated to address GDPR. Discuss what information you collect, how it’s used, and any third-party service providers you share the information with. Include the process to follow to invoke the right to access personal data or the right to be forgotten.

Remember, while your privacy policy will reference the requirements of GDPR, having it installed doesn’t mitigate your need to obtain informed consent.

Google Analytics

If you use Google Analytics you may be collecting user ID/hashed personal data, IP addresses, cookies, or behaviour profiling. To be GDPR-compliant while using Google Analytics, either 1) anonymise the data before storage and processing begin, or 2) add an overlay to the site that gives notice of the use of cookies and asks for the user’s permission prior to entering the site.

Retargeting Ads and Tracking Pixels

If your website uses retargeted ads, pixels or cookies to capture personal information to remarket to your audience, you must inform website visitors of this immediately when they enter your site and obtain informed consent.

Email Opt-In

On the subscription form, have a checkbox for the visitor to consent to everything they’re about to subscribe to. If your newsletter uses tracking pixels to see when they open it, put a visible disclaimer before they subscribe. Verify if your email service provider offers GDPR tools.

Affiliate Links

If you use affiliate links, you need to get consent for cookie usage. Consent must come before the visitor clicks the affiliate link because a cookie will be placed on their browser to track sales activity.

Display Ads

If you have ads on your website from a third-party ad server, upon entering your site, users should immediately consent to your use of a third-party server that collects user data for advertising and marketing purposes. If your ad server uses cookies to gather data on the visitor for targeting purposes, inform visitors upon entering your site and get consent for using cookies for this purpose.

Contact Forms

Before users submit their information in a contact form, get their explicit consent with a checkbox.


Before users can leave a comment, get consent by using a checkbox and disclose that your site will store their comments and, as needed, information relating to the comment such as the date and computer’s IP address. Let them know how the information is used. Also, include a reminder that some information may be displayed publicly, such as name or URL, if they’re submitted with the comment.

Product Sales

If you’re selling services or products to EU residents, only collect necessary information from your customers upon checkout and obtain explicit consent prior to submitting the purchase to let them know how you’ll use that information.

Concerned about GDPR compliance?


If you’re interested in getting our assistance on this matter, please call your Account Manager or Director and we can discuss the potential impacts on your business and craft a solution for you.

Contact Us Today



We try not to make things more complicated than they need to be. However when we start throwing out the terms SEO, Local SEO, On-page SEO, Off-page SEO we get that the mind drowns in a tsunami of jargon, and the good stuff runs the risk of getting lost in translation.


So why is Local SEO important?

Local SEO enables you to promote your business’ visibility for location-based searches, i.e. city, state, postcode, and ‘near me’ searches.

The effects of Local SEO are magnified if your business also has a physical location. According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business, and 59% visited in person.

Competition in local SERPs (Search Engine Results Pages) is becoming increasingly challenging, but there’s plenty of things that you can do to improve your positioning amongst your competitors, and give yourself the best chance of ranking locally.


Here’s 3 juicy tips to improve your Local SEO…



In at #1 - Claim and Optimise Your Google My Business Profile 

If you need Local SEO help the best place to begin is to claim your Google My Business profile. This business listing shows up in local searches, Google maps, and organic rankings in general.

To claim your listing you need to have a physical location and street address (not a P.O. Box). Google will then send a verification code by post to your address; the advantage of a verified business listing is greater SERPs dominance for brand searches, which can increase click through. 

Taking the time to fully optimise your profile by carefully selecting the business category, providing a precisely worded business description, adding contact information, business hours, images, videos and types of payments accepted will help to boost performance in local search. Google now allows up to 750 characters in your business description, however only 250 characters show up before getting cut off in the Knowledge Panel: this is a great place to use keywords specific to your business, and define your unique selling points that set you apart from the competition.

Google’s added so many brilliant features for you to take advantage of. As an example, you can activate the messaging feature, so that customers can text you direct from your business profile in search results.  

Another super cool feature launched last year are Google Posts that you can publish in your Google My Business profile. You can use the posts to communicate with your audience, letting them know about events, new products, updates to business information, etc, and these posts will appear in SERPs alongside your Google My Business listing. Google posts expire after 7 days, but it’s a great way to broadcast your latest news and put it before both old and new customers.



In at #2 - Get New, High-Quality Links  

If you’ve ever had one of our free SEO health checks you will have seen a lot of data that tells you about backlinks to your website, and linking domains. Backlinks are the links from another website, back to your website. Google analyses your backlinks to determine whether your website contains relevant, useful information.

Linking domains refers to the number of websites that link to your site, and this is where we begin to examine the authority of those websites. Backlinks are weighted based on that linking websites authority. Higher influence websites typically rank higher in search results. Not all backlinks are valued the same; the value of a backlink depends on the authority of the referencing website.

The quantity and quality of links directed to your website have a significant effect on local SERPs. To improve your Local SEO focus on building backlinks to your site from other websites owned by businesses and directories within your local community. This acts as an indicator to Google that you hold key relationships with other businesses, providing signals of trust and authority. Think about reciprocating links if the related services, or content may be useful to your customers.

Here’s a few ideas on how to get local backlinks to improve your Local SEO:

  • Look for local sponsorship opportunities;
  • Get involved in local community events, and get listings on their websites;
  • Become a contributor to local digital newsgroups, or the online version of your local press;  
  • Consider relevant local classifieds ads online;
  • Think about local business awards, such as the Chamber of Commerce;
  • Build relationships with local influencers;
  • As we said above, leverage local business relationships.


In at #3Prioritise Your Online Reputation by Focusing on Customer Reviews.

 Never judge someone by the opinion of others…  

Great advice, but when it comes to the digital world, it doesn’t quite work like that.

According to a 2017 consumer survey:

  • 97% of consumers read online reviews for local businesses.
  • 85% of consumers trust online reviews as much as personal recommendations.
  • Positive reviews make 73% of consumers trust a local business more.
  • 49% of consumers need at least a four-star rating before they choose to use a business.

Being proactive about your reputation management is a valuable use of time. Online customer reviews are known to impact Local SEO, SERP rankings, consumer trust, AND click-through rates.

Google My Business reviews are a great way to fire up your Local SEO marketing. You need at least 5 reviews for Google to start showing your reviews against your business profile.

Apart from making Google happy and driving your SEO, customer reviews are powerful in that they give prospects a real indication of what it’s really like to use your goods or services.

Google loves customer reviews as it's unique content, usually of high-frequency, giving its search spiders something fresh to crawl. Couple this with the fact that your customers usually write reviews using words and phrases mirrored in the searches of your prospects, results in an increased chance of ranking well for keywords relevant to your business.

Google encourages you to invite your customers to leave online reviews through Google My Business. These reviews will appear next to your listing in Google Maps and your business’ Knowledge Panel in search results. The easiest way to encourage your customers to leave you a review is to provide them with a direct link to your Google My Business listing. According to a 2017 consumer survey, 70% users are willing to leave reviews and ratings if asked to.

Before you start check out Google’s guidelines for Google My Business reviews.



We hope that you find our juicy Local SEO tips useful.
Feel free to leave us a Google My Business Review if you’re inspired after reading our tips.


If you need help with your SEO strategy we offer a full range of SEO services, and SEO packages to suit your business needs.

Contact Us Today




Websites need more than just ‘Good Looks’

Websites need more 
than just ‘Good Looks’ 

Having a website that ‘looks good’ is an essential part of your marketing strategy. But looks aren’t everything. The functionality and experience of the website user are just as important, if not more so.

Understanding the ‘User Experience’, which has been coined ‘UX’, is central to your website not only providing engaging, quality content, but helping your consumers to convert their interest to a lead or sale.

The design of any new website, or the redesign of any existing site, should have ‘UX’ at the core of any research and planning. It will help you appreciate how consumers are using your website, allowing you to create a journey through the pages that is simple and intuitive, therefore influencing the design of your ‘User Interface’ or ‘UI’ (what the user interacts with).

Websites come in all shapes and sizes. Depending on the objectives and budget, your website can range in scale, look and feel. With the plethora of ‘free’ website platforms available, anyone can be a website designer… producing sites that really look the business! But whatever your website, just make sure you put yourself in the shoes of your consumer. How are they going to use the site, what’s their journey, and what’s your objective for them? Is it to simply research your product? or pick up the phone and become a hot lead? Either way… ‘User Experience' is key.

If you’d like to talk about the ‘User Experience’ of your website, contact our team today at

National Wear your ​Pyjamas ​to work ​Day

We've all gone Pyjamas

At Barefruit Marketing​ we're all about embracing important National Days. Important and serious days, like ​International ​National Women's Day, Father's Day... and who could forget the best day of all, National Wear your ​Pyjamas ​to work ​Day.

​But we're sensible adults who would never drop their kids at school in our pyjamas​​. Wait, what? Claire did? Okay... We're sensible adults who would never forget to drop our kids at school... and ​we all wore our pyjamas to the office today​ because we are all game for a laugh.

Blues, yellows, shorts, t-shirts, polka dot​s,​ penguins​ and Wonder Woman adorned our business-bodies today as we worked to the (slightly hypnotic) lullaby-remixes of classic ​Disney tunes. We also started the day with a session of laughing yoga - you should try it, it's hilarious, and helps if one of the team has an infectious laugh (Sara).​

But it wasn't all for fun and laughing-yoga - there was a serious side to our shenanigans today. As a proud corporate sponsor, and several personal sponsors, our team is ​committed to supporting Rafiki Mwema - a charity run from our office that provides safe houses and therapeutic care​ for traumatised and sexually abused young children. ​All ​our ​pyjama participants donated $5 to the charity today. $5 in Kenya can go a long way, for instance it can buy 3 meals a day for one of our ​children for a week, or transport 3 of our children home for supervised visits with their family.

Rafiki Mwema ​urgently need funds to continue the life-saving work they do with these children - if you can go without your latte for a day, please consider donating it to Rafiki Mwema here, and make a difference - it is tax deductible too. When you donate please put 'Barefruit' in the notes - and we'll donate another dollar! 

For more information on Rafiki Mwema also #WearYourPyjamasToWorkDay And don't forget, we're hiring at Barefruit. So if you want to join in the fun that is our office, check positions available here.

Great Branding Needs Great Graphic Design

Great Branding 
Needs Great Graphic Design

As a marketing tool, high quality graphic design can define your brand and differentiate it from others. Without great design even the best headline and copywriting will have little cut-through. Unique graphic design creates a visual representation of what your business is about. It is said that a picture is worth a thousand words — a powerful graphic or design can visually represent or convey emotion, stimulate the viewer, represent quality and express a business’ personality within a split second.

Here are some basic graphic design tips to consider when branding your business:

1. Start with the logo
Your logo is fundamental to your brand ­— it will be used on everything. Choose colours and fonts carefully. Make sure it’s legible and the design isn’t too intricate or fussy — logos need to easily work on all platforms from business cards to billboards. 

2. The ‘no more than 2’ rule
Choose two core colours (black and white excluded) when designing for just about anything. Any more and it starts to give potential customers a headache.

3. Keep it simple
“Less is more” is a golden rule for design. This goes for your logo and use of fonts (no more than two fonts, by the way). It’s also true for layouts, printed material and anything digital, from websites to social media. The top big brands have logos that are minimal, clean and simple for a reason, think Apple, McDonalds, Nike, Virgin…

4. Leave it to the professionals
Finally, the best tip we can recommend is to get help from a qualified Graphic Designer — you will save yourself time and therefore money. If you think we can help you with your branding, give us a call, we’d be happy to help. 

Your Barefruit Team