UPA North Coast Campaign

A campaign created to help families keep their traditions

Our work at Barefruit is always varied, challenging, interesting and fun! Recently, we created and rolled out a campaign for our client UPA North Coast – providers of Aged Care Services as well as Youth Care Services on the North Coast – called “Keep Your Traditions”. This campaign was specifically for their Home Care Service sector, a sector that experienced a new level of competition beginning in 2017, due to a Government Reform.

The goal of this campaign is to help UPA achieve more Government Home Care Package customers. Something that with the right marketing campaign should be achievable given the client’s strong history in the sector. They are an award-winning provider who has been in Home Care successfully and with an excellent reputation since 1995.

The campaign is centred around an emotive 30-second Television Commercial for which we engaged our best creative partners in both conception and production. Over several collaborative meetings as well as individual time, we conducted sector research, created strategy based on this research, and came up with 12 campaign message “stories” that we could tell to connect with our target audiences: a) people who may need Home Care themselves, and b) people whose parents may need Home Care.

The winning message this time which we and the client felt was right to connect with our audiences tells the story of an elderly man, living alone, receiving the help of a Carer to prepare a Sunday Roast. The Roast is symbolic of “Family Traditions” (such as sitting down with family on a Sunday, at home, for a Roast dinner) that we all know and love, particularly older people who have upheld their traditions for many years.

The message tells our audience through live action and an emotive song, that you can “Keep your traditions” with the help of UPA Home Care. Because UPA helps you stay in your home longer, and help you perform tasks that might be difficult because of age and ailing health.

The TVC concludes with the Carer leaving the man’s home, with a smile, and the family arriving, surprised and utterly delighted to see the tradition of their Sunday Roast once again adorning his dining table.

The TVC is supported by a Campaign Landing Page (upahomecare.com.au), which further embeds the message with imagery from the TVC and the wording “Keep your traditions”. The landing page allows users to contact UPA Home Care with ease themselves, or to fill in a contact form to be contacted and receive more information about UPA Home Care.

The form is linked to a MailChimp List which will be further used to remind people about UPA Home Care.

A thorough digital campaign also supports the overall campaign, with display ads, Facebook ads (including a retargeting campaign), google ads, and keywords.

The images and message from the TVC and other mediums are also rolled across the press ads which will be in the papers of the geographic areas we are targeting.

To tie everything in, all the Home Care collateral such as brochures, guides, folders etc. have been updated in imagery and message to tie into this campaign.

This kind of strategic and focused campaign is both challenging and highly rewarding to pull together, and when executed correctly, can create incredible brand awareness, emotional response in the audience, and results for the client, which makes us extremely happy!

We hope you get the chance to see the UPA ad on TV, and if you get the chance to check out UPA Home Care for your loved ones’ who might need care, please do – because UPA Home Care will help you and your family “Keep your traditions!”

R U OK?

We started the conversation with our colleagues and asked R U OK, in a meaningful way. 

Connecting regularly and meaningfully is one thing that we can all do to make a difference to each and every one of us - especially if we are feeling not ok.

Regardless of how well you know the person, we encourage you to ask the question R U OK? It is important to realise that a lot of people are suffering in silence and don’t tend to speak up. It’s ok to not be ok.

If you’re not feeling ok, talk to someone you trust. We encourage it to be an ongoing and considered conversation - if you start it, take the time to help and listen - not just today, but regularly. 

Today, we took time out of our day to check in with our colleagues, shared a compliment with one another and to play a social game of ping pong. A shout out to Jo for winning the round robin and for being so awesomely creative in many ways. 

R U OK? If you need to speak with an expert call 131114.

The 2018 Lennox Head Business Award Nominations close TODAY!

Lennox Head Business Awards
Lennox Head Business Awards are closing!

If you have a business in Lennox Head, no matter how big or how small, no matter what it is that you do, and no matter how super busy you may be, it’s time to get recognised for all your hard work! The 2018 Lennox Head Business awards are open, but close this afternoon. Take some time out of your schedule and complete your nomination today.

This year the Gala night will be at Shelter. There will be entertainment, award presentations, delicious food and drinks. Get recognised, celebrate your achievements, eat some great food and share a drink with other business owners. Visit the Lennox Chamber website for more information.

Barefruit, winners of last years - Business of the Year (2017)

Last year, Club Lennox put on a fabulous spread for the awards, with entertainment by local crooner Sebastiaan, and hilarious MC carpet cleaner John Peacock. In a real testament to our hard work and recent business growth (including an increase in clients, staff and a larger office to accomodate), we took out both the professional services award, plus, for the second year in a row, the biggie – Business Of The Year.

Other winners included some of our clients: Culinary Science – Beef+Beach, Best Big Business – Ballina Campervans, Motorhomes & Caravans and Horizon Motorhomes

Enter your business now!

If you are a local small business - it's really worth considering entering these awards, put together by a bunch of amazing volunteers from the Lennox Head Chamber of Commerce, and designed to promote and support local business. A huge thank you to the Lennox Wave for putting us in this month's addition, and reflecting on our achievements.

It's not too late - enter your business by 5pm today for its achievements - it's great recognition, as well as great night out for your staff. Head to the Lennox Head Chamber Website now - click here!

Celebrating client milestones at the Ballina Business Awards

Barefruit at Ballina Business Awards
A huge shout out to two of our clients for their successful wins at the weekend!

It was a night of all nights for local businesses at the Ballina Coast & Hinterland Business Excellence Awards, held at the Ballina RSL club. Everyone got 'dolled up' in their finest attire, and of course each member of the Barefruit Marketing team wore a hint of 'orange' - from bow ties, suspenders to high heels, and jewellery!

Barefruit were finalists but unfortunately didn't take the win, however we celebrated our clients successes - who took home 3 awards in total! 

We're so pleased for our client BCMCHorizon Motorhomes, Horizon Motorhomes who took out the award for Excellence in Trade, Construction & Manufacturing (sponsored by Commonwealth Bank Australia) and for BCMC & Horizon Motorhomes who took out the award for Business Excellence (sponsored by ZZZ 2LM FM). This is a huge achievement for BCMC who are super pleased to be celebrating their 30th year in business (this year). This year, sees more growth for BCMC with the addition of caravans to their offering. BCMC is now the only retailer from the Tweed Coast to Coffs Coast to sell Millard Caravans. Last year, BCMC/Horizon also won the Manufacturing and Innovation award.

We are also so proud of our client UPA, who won the award for Aged Care & Wellbeing (sponsored Ballina RSL Club Ltd). This is also a huge achievement for UPA who offer a diverse range of aged care services extending from the Gold Coast south to Port Macquarie in New South Wales. The North Coast Region has continued to provide excellence in: Home Care, Residential Care, Respite and Carelink Centres and Youth Care (Foster Care) UPA in Alstonville.

A huge congratulations to our clients, we love seeing you win big and are honoured to work with you on your on-going achievements! We hope everyone had a wonderful night! 

See photos from the night below (L-R) UPA's North Coast Region with their Account Manager, Jo Coby, Director's Claire & Evan Harding, BCMC/Horizon Clayton & Kylie Kearney, the Trophies, Barefruit's HR Manager Sara Davis, BCMC/Horizon Kylie Kearney, Director Claire Harding, the whole Barefruit Team (minus Jo and Nat), and some extra Barefruit happy snaps.

 

The importance of a marketing plan

Help yourself, your business and most importantly your customers

Q. Can you tell me how to get to Timbuktu?
A. Not without a map.

Our region is home to some of the most awesome products and services, but how do you cut-through the clutter and get your message to the right audience?

With a simple marketing plan!

So many clever people in business put their marketing plan into the ‘I’ll do that later - it’s a bit hard’ basket. But how will you tell people how great you are without a plan?

We understand this. Running a business is busy enough, but really we promise you, it doesn’t have to take long to map out where you are, where you want to be and how you are going to get there.

5 tips to defining your marketing plan:

1. Define your audience or audiences – be realistic, it’s not everyone in Ballina.
2. Think about what you are selling and what your Unique Selling Proposition (USP) is – why should your customers choose you over your competitors?
3. When and where does your audience hang out? Where will they be open to hearing about you… on social media, in the car, in a newspaper, at the bus stop?
4. Allocate some $$’s. You have to invest something in marketing and, depending on where your audience are hanging out, it doesn’t need to break the bank. 
5. Make everything measurable – even the small things need to have goals so you know if you achieved them or not. What do you want your investment to return for you? Email addresses, walk-ins, referrals.

Bonus tip: step and repeat and keep on measuring.

Now that’s a plan every business can start with. The new financial year is coming so get your plan happening and if you need a hand give us a call.

Your Barefruit Team 

Awards bare fruit for Ballina business

 

Thanks for the write up Ballina Advocate on our recent award win.

"WINNING the Lennox Head Chamber of Commerce's business of the year award last week was a special moment for Claire and Evan Harding - even if it was the second time the business won the gong."

"The owners of Barefruit Marketing in Ballina have had a string of success in recent years and said that success has helped grow their business through exposure the awards have given them..."

Read more by clicking on the image right.