Barefruit Marketing has been shortlisted for the prestigious Optus My Business Awards.

Barefruit Marketing has been shortlisted for the prestigious Optus My Business Awards.

A local business covering Northern NSW is in the running to take out one of Australia’s longest-standing business awards program. Barefruit Marketing has been shortlisted as a finalist in the Workplace of the Year category at the 2018 Optus My Business Awards, the premier event of the year for SMEs.

Founded in in Ballina on the North Coast of NSW in 2012, Barefruit Marketing is a full-service marketing agency offering strategic marketing advice, planning and integration in areas such as marketing strategy, branding and advertising, graphic design and print, websites, social media, search engine optimisation, search engine marketing, public relations, events and email marketing.

Barefruit acts as the marketing department for their clients or works alongside their existing marketing departments. Barefruit have particularly strong relationships within the local community, as well as clients in Central Queensland, Melbourne, Adelaide and Sydney.

Evan Harding, Co-Founder, and Head Harvester at Barefruit Marketing said he was humbled by the nomination. "Barefruit Marketing's recognition for its contribution to the community over the past 6 years, reinforces the strength of our staff, culture, close-knit team, values and have seen a 92% increase in team growth.

"Our approach to people management and culture

 

has shaped our business, our people and contributed to our successes," he said.

Barefruit believes in education, in growing their people in their own unique ways, giving them opportunities to learn and up-skill in areas of interest to them. Honing their skills and letting them rise to the top of their field.

They believe in true work-life balance, R&R and good old fashioned team yoga (in public, in the park), breathing training, massages... and creative brainstorming sessions. They also believe in sharing their wins and learning to grow as a business, and overall, they believe that happiness and health play an integral role in our business.

The Optus My Business Awards, which covers 28 categories, acknowledges best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation, corporate social responsibility, and workplace culture. Winners from company-related categories will be shortlisted for the highly coveted Business of the Year Award.

Adam Zuchetti, the editor of My Business, said it is another big year for Australia’s Barefruit Directors, and husband and wife Evan and Claire Harding traveled to Sydney on Friday where winners of the Optus My Business Awards were announced at a five-star gala awards dinner at Sydney’s Four Points by Sheraton in Darling Harbour. Shortlisted to the final 10, Barefruit was the only nomination for their category from the Northern Rivers.

R U OK?

We started the conversation with our colleagues and asked R U OK, in a meaningful way. 

Connecting regularly and meaningfully is one thing that we can all do to make a difference to each and every one of us - especially if we are feeling not ok.

Regardless of how well you know the person, we encourage you to ask the question R U OK? It is important to realise that a lot of people are suffering in silence and don’t tend to speak up. It’s ok to not be ok.

If you’re not feeling ok, talk to someone you trust. We encourage it to be an ongoing and considered conversation - if you start it, take the time to help and listen - not just today, but regularly. 

Today, we took time out of our day to check in with our colleagues, shared a compliment with one another and to play a social game of ping pong. A shout out to Jo for winning the round robin and for being so awesomely creative in many ways. 

R U OK? If you need to speak with an expert call 131114.

The 2018 Lennox Head Business Award Nominations close TODAY!

Lennox Head Business Awards
Lennox Head Business Awards are closing!

If you have a business in Lennox Head, no matter how big or how small, no matter what it is that you do, and no matter how super busy you may be, it’s time to get recognised for all your hard work! The 2018 Lennox Head Business awards are open, but close this afternoon. Take some time out of your schedule and complete your nomination today.

This year the Gala night will be at Shelter. There will be entertainment, award presentations, delicious food and drinks. Get recognised, celebrate your achievements, eat some great food and share a drink with other business owners. Visit the Lennox Chamber website for more information.

Barefruit, winners of last years - Business of the Year (2017)

Last year, Club Lennox put on a fabulous spread for the awards, with entertainment by local crooner Sebastiaan, and hilarious MC carpet cleaner John Peacock. In a real testament to our hard work and recent business growth (including an increase in clients, staff and a larger office to accomodate), we took out both the professional services award, plus, for the second year in a row, the biggie – Business Of The Year.

Other winners included some of our clients: Culinary Science – Beef+Beach, Best Big Business – Ballina Campervans, Motorhomes & Caravans and Horizon Motorhomes

Enter your business now!

If you are a local small business - it's really worth considering entering these awards, put together by a bunch of amazing volunteers from the Lennox Head Chamber of Commerce, and designed to promote and support local business. A huge thank you to the Lennox Wave for putting us in this month's addition, and reflecting on our achievements.

It's not too late - enter your business by 5pm today for its achievements - it's great recognition, as well as great night out for your staff. Head to the Lennox Head Chamber Website now - click here!

Celebrating client milestones at the Ballina Business Awards

Barefruit at Ballina Business Awards
A huge shout out to two of our clients for their successful wins at the weekend!

It was a night of all nights for local businesses at the Ballina Coast & Hinterland Business Excellence Awards, held at the Ballina RSL club. Everyone got 'dolled up' in their finest attire, and of course each member of the Barefruit Marketing team wore a hint of 'orange' - from bow ties, suspenders to high heels, and jewellery!

Barefruit were finalists but unfortunately didn't take the win, however we celebrated our clients successes - who took home 3 awards in total! 

We're so pleased for our client BCMCHorizon Motorhomes, Horizon Motorhomes who took out the award for Excellence in Trade, Construction & Manufacturing (sponsored by Commonwealth Bank Australia) and for BCMC & Horizon Motorhomes who took out the award for Business Excellence (sponsored by ZZZ 2LM FM). This is a huge achievement for BCMC who are super pleased to be celebrating their 30th year in business (this year). This year, sees more growth for BCMC with the addition of caravans to their offering. BCMC is now the only retailer from the Tweed Coast to Coffs Coast to sell Millard Caravans. Last year, BCMC/Horizon also won the Manufacturing and Innovation award.

We are also so proud of our client UPA, who won the award for Aged Care & Wellbeing (sponsored Ballina RSL Club Ltd). This is also a huge achievement for UPA who offer a diverse range of aged care services extending from the Gold Coast south to Port Macquarie in New South Wales. The North Coast Region has continued to provide excellence in: Home Care, Residential Care, Respite and Carelink Centres and Youth Care (Foster Care) UPA in Alstonville.

A huge congratulations to our clients, we love seeing you win big and are honoured to work with you on your on-going achievements! We hope everyone had a wonderful night! 

See photos from the night below (L-R) UPA's North Coast Region with their Account Manager, Jo Coby, Director's Claire & Evan Harding, BCMC/Horizon Clayton & Kylie Kearney, the Trophies, Barefruit's HR Manager Sara Davis, BCMC/Horizon Kylie Kearney, Director Claire Harding, the whole Barefruit Team (minus Jo and Nat), and some extra Barefruit happy snaps.

 

The importance of a marketing plan

Help yourself, your business and most importantly your customers

Q. Can you tell me how to get to Timbuktu?
A. Not without a map.

Our region is home to some of the most awesome products and services, but how do you cut-through the clutter and get your message to the right audience?

With a simple marketing plan!

So many clever people in business put their marketing plan into the ‘I’ll do that later - it’s a bit hard’ basket. But how will you tell people how great you are without a plan?

We understand this. Running a business is busy enough, but really we promise you, it doesn’t have to take long to map out where you are, where you want to be and how you are going to get there.

5 tips to defining your marketing plan:

1. Define your audience or audiences – be realistic, it’s not everyone in Ballina.
2. Think about what you are selling and what your Unique Selling Proposition (USP) is – why should your customers choose you over your competitors?
3. When and where does your audience hang out? Where will they be open to hearing about you… on social media, in the car, in a newspaper, at the bus stop?
4. Allocate some $$’s. You have to invest something in marketing and, depending on where your audience are hanging out, it doesn’t need to break the bank. 
5. Make everything measurable – even the small things need to have goals so you know if you achieved them or not. What do you want your investment to return for you? Email addresses, walk-ins, referrals.

Bonus tip: step and repeat and keep on measuring.

Now that’s a plan every business can start with. The new financial year is coming so get your plan happening and if you need a hand give us a call.

Your Barefruit Team 

Awards bare fruit for Ballina business

 

Thanks for the write up Ballina Advocate on our recent award win.

"WINNING the Lennox Head Chamber of Commerce's business of the year award last week was a special moment for Claire and Evan Harding - even if it was the second time the business won the gong."

"The owners of Barefruit Marketing in Ballina have had a string of success in recent years and said that success has helped grow their business through exposure the awards have given them..."

Read more by clicking on the image right.