BCMC

Ballina Campervans, Motorhomes & Caravans

The RV Specialists Plate Clearance Sale

BCMC-Plate-Clearance-Sale

the brief

Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock. 

 

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including local press, TV and radio, along with targeted digital advertising, targeted emails and social media, with the objective of generating leads.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

the fruits

The resulting fruit was bountiful; with an increase in website and social traffic and trackable leads generated, resulting in 11 in April and 6 more in the first week of May.

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Clayton Kearney

BCMC, Dealer Principal

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