Ballina Campervans, Motorhomes & Caravans
The RV Specialists Plate Clearance Sale
the brief
Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock.
our response
Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:
-
local press
-
TV and radio
-
targeted digital advertising
-
targeted emails
-
social media
with the objective of generating leads.
A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.
Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.
