Blogging for Search Engine Optimisation

Search Engine Optimisation. It opens up a whole can of worms. There are so many ways you can approach an SEO strategy, but let’s talk about Blogging. This is one of the easiest ways to boost your website’s SEO quality and the best bit, you can do it right now…for free!

A bit of Background for your first

Let’s start with a bit of background to get the bigger picture. Google’s number one priority is providing the people performing searches with the most relevant and up-to-date information to answer their questions. This ensures people using Google have a good experience and come back again (Google is a business, afterall). So, in order to get your website to the top of a search result page, you need to work with Google’s main goal. And having a regularly updated blog on your website certainly helps achieve this.

Why Google loves blogs

Now that we understand Google’s purpose and goal, let’s take a look into how blogging will work wonders for your website’s SEO quality. Search engines love websites that are updated frequently – this shows that the website’s information is relevant and up-to-date for people searching. You probably won’t be regularly updating your home page, which is why having a blog on your website is highly recommended. The more content you post on your blog, the more pages your website will have for Google to index, which helps the search engine better understand your business offering. Putting it simply, imagine if you spoke a lot about your business, going into detail about your products or services. People would have a good understanding of what it is you do. Now, imagine if you spoke about your business all the time, as well. People would not forget about your business and its offerings. This is essentially how your blog posts communicate with Google – giving the search engine more information about you (and doing it frequently) helps Google understand who you are and ensures it doesn’t forget about you.

What to write about

Yes, you need to write content for your blog. But it shouldn’t be about anything and everything. We are talking SEO, so we need to make sure blog posts are optimised for keywords. And these need to the same keywords that you have used to optimise your website pages. Optimising blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this is actually harmful for your SEO quality as Google picked up on this little trick. Plus, it doesn’t make for a great reading experience for the audience which is also important for SEO quality. Google isn’t going to recommend a website a reader won’t understand easily.

The perks of long-tail keywords

Having a blog on your website also gives you the opportunity to start implementing long-tail keywords into your content. These are longer and more specific keyword phrases that people use when they are closer to a point-of-purchase (also very effective for people using voice search!). For example, our Barefruit Marketing website is optimised for keywords such as ‘advertising agency, and ‘marketing agency ballina’. However, by having a blog we are able to optimise posts for keywords such as ‘organic and paid SEO services in ballina’ and ‘newspaper advertising in northern rivers’. By doing so, we boost the SEO quality of our website and in turn, Google is able to rank our website much higher on the search results page. In turn, we have visitors to our website who are more interested, more focused and more committed to purchasing our services.

Backlinks are important

Lastly, we’ll touch on using social media to create backlinks to your website. Backlinks are links from other places on the internet that refer readers to your site. Google sees backlinks as a measurement of credibility and authority. If people are referring others to your website, then they must have found your content helpful and so, your SEO is boosted and Google improves the ranking your website. Use your social media profiles to post about your blog posts, informing your audience, creating backlinks and boosting your website’s SEO quality all at once.

Well, if you aren’t thinking about setting up a blog on your website after reading this, you’re crazy! The benefits blogging can bring to your website’s SEO quality and thus, ranking in Google, are invaluable. And you can get started right now. Or, if you are feeling a bit lost, drop us a line and we’ll get in touch to talk about how we can help you in your journey to boosting your website’s SEO and, in turn, attracting more online visitors searching for your product or service..