Wildling Ginger Beer – Seven Mile Brewing Co

Seven Mile Brewing Co - Wildling Ginger Beer

Brand Strategy, Product Branding & Packaging

Wildling Seven Mile Brewing Co Can

The work

Barefruit were ecstatic to be awarded the brief to develop the branding (from naming straight through to production) for Seven Mile Brewing Co.’s most recent creation – a fresh and zingy Ginger Beer. The project kicked off early January 2021 and went through the full creative process to arrive at a playful, artistic, and very distinctive result – Wildling Hard Ginger Beer.

Seven Mile Brewing Co., wanted a brand that appealed primarily to women, but also men who seek out beer alternatives, and those who love a cocktail (Pro tip: Wildling goes amazingly well with spiced rum and fresh lime, over ice). To capture these key market segments, the brand personality needed to be unique, fun, cheeky and visually catching. At the same time,  communicating its USP’s: use of local ingredients, the tangy ginger kick and a subtly, sweet finish

The Barefruit project management team had an excellent opportunity to ‘flex their creative muscles’ for this project with quite a bit of freedom to explore naming and design options. The process took the team on a 7-month journey to conceptualise, design and refine each and every detail of the artwork for the cans and cartons.

Creative Lead Alex Wales says

“We started with concepts and moodboards to present the client with lots of options and completed a full competitive analysis to ensure that the result was going to be distinctive, unique and match the product itself. Once we finalised the artwork, we worked on the details to the cans and cartons until everything was approved and signed off; ready for production.”

Related Tag: Branding Gold Coast

Wildling Ginger Beer Packaging Design Media Mock-Up
Wildling Ginger Beer Packaging
Wildling Ginger Beer Carton

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    Lismore City Council Video Campiagn

    Lismore City Council

    Agriculture Awareness Video Campaign

    The work

    We recently produced a series of short videos after winning a project with Lismore City Council. The brief was to create a series of videos to showcase and promote agriculture in the Lismore region. The videos were a key element of their Economic Development Strategy and were to highlight agricultural opportunities in the Lismore Region as well as help grow, support and diversify the Lismore economy.

    During pre-production, Barefruit worked closely with Lismore City Council to help bring their vision to fruition. This consisted of internal meetings, location scouting, visual storyboards and shot lists. The original brief was to shoot some inspirational imagery and create five short videos that could be used in an integrated agricultural awareness campaign, however, during post-production, it was evident the content that was captured on the day of the shoot was filled with “lots of gold” which resulted in each video being approximately double in length.

    The end result was a series of beautiful videos that promote the local area, opportunities available and the endless possibilities on offer within the region. The style of the videos is down to earth, visually pleasing and gives the viewer a sense of inspiration and determination to set up their own agricultural business, no matter the product or scale of their project.

    Related Tag: Video Production Gold Coast

     

    It was a joy to work with the following agribusinesses on this project:

    Nimbin Valley Dairy

    Mountain Blue

    Table Under A Tree

    CannaPacific

    Five Sixty Farms

     

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      East Coast Building Consultants – Integrated Marketing Campaign

      East Coast Building Consultants

      Integrated Digital Marketing Campaign

      Byron Bay FM East Coast Building Consultants Website

      The work

      Initially, Barefruit were engaged by East Coast Building Consultants, a building inspection services company in Byron, to build a website. There is no point in having a website that no one knows about, and so this job evolved into a strategy and implementation of an integrated digital marketing campaign to make sure this website came to life.

      The digital campaign was rolled out across the website, Facebook and Instagram, email marketing, and Google My Business. A series of Facebook ads (which are also served on Instagram) were developed with specific audiences in mind. The ads were Facebook Instant Experience ads which give users the opportunity to discover more about the services on offer while remaining on the platform. The ads directed people to customised landing pages for each service provided by East Coast Building Consultants. To support the increase in keyword search, we developed blog posts for each service. Our campaign was reinforced by email marketing and Google My Business posts. Like all integrated campaigns, we rolled the creative out across traditional media, including a DL flyer and a Press Ad. In addition to the ongoing digital campaigns we run for East Coast Building Consultants, this client is part of our SEO program.

      Search Engine Optimisation and digital marketing/ advertising work symbiotically, supporting and improving results for each other. This campaign and the SEO program working together resulted in a 73% increase of traffic to the website and a 50% increase in conversions made on the site (click to call, click to email, complete contact form). Inquiries made through Google My Business were up by 20%, and website clicks were boosted by 40%.

      Social Media Mock-Up
      iPhone Website
      DL flyer mock up

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        Bay FM Rebrand

        Byron Bay FM

        Rebrand

        Byron Bay FM Rebrand

        The work

        Barefruit was engaged to work with the local non-for-profit community radio station, BayFM as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

        The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station,  just weeks from closing the business identified the need to strengthen the brand and increase funding and that’s when Barefruit acquired the project.

        The rebrand includes a black and white logo which was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all created for today’s digital world. Their new website is now live bayfm.org and uses phrases such as ‘Listen like a local', ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

        Bay FM is extremely happy that we helped without hesitation and without charge, giving the business more time and better service than we could have hoped for.

        Bay Fm Website
        Bay FM Bumper Sticker Design
        Bay FM Press Ad
        Bay FM Logo Design

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          Behind the Barrel – Logo Refresh

          Behind the Barrel

          Logo Refresh

          Behind the Barrel - new vs old logo

          The work

          Behind the Barrel is a tour operator that specialises in brewery and distillery tours throughout the Ballina and Byron Shires. There are numerous options to choose from and guests get to meet the local artisan brewers and distillers that craft the delicious beverages that sampled on the day.

          Owner and guide, Jarryd, takes his guests to some of the hidden gems around the region. From the lush hinterland to the bustling centre of Byron Bay, he is well known for sharing his knowledge of the area and the industry; providing an unforgettable day out. Stops include Stone & Wood Brewery, Cape Byron Distillery, Seven Mile Brewery, Wandana, Lord Byron Distillery and Husk.

          Jarryd jumped on board with the Barefruit team a few years ago with a personalised SEO program to help drive traffic. Once his bookings started rolling in, he approached the team to take care of his paid social, Google ads (SEM) and more recently, to refresh his logo and zhuzh up his website.

          We love working with Jarryd- and we highly recommend his tours for staff parties...100% good times...guaranteed!

          behind_the_barrel-mockup-website
          behind_the_barrel-mockup-social

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            Raine & Horne – Integrated Marketing Campaign

            Raine & Horne

            Integrated Advertising Campaign

            The work

            Barefruit was engaged by nationally recognised real estate company Raine & Horne to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. In a highly competitive market – we went above and beyond standard real estate advertising to produce a commercial and overarching campaign. ‘We’ll Love Your Listing’ has a refreshingly different approach and leaves a heart-warming impression on its audience. This was a major project for Raine & Horne, produced by Barefruit’s in-house creative team and the employment of film director, camera and lighting team from Sydney and the Northern Rivers, as well as local hair, make-up and interior stylists.

            Raine & Horne were ecstatic with the end result, a beautiful campaign that stands out from a saturated market, tells truth in a heart-warming way and has serious longevity.

            Raine & Horne Billboard
            Raine & Horne Facebook Mock Up
            Raine & Horne Bus Wrap
            Raine & Horne Bus Wrap
            Raine & Horne Bus Wrap
            Raine & Horne Bus Wrap
            Raine & Horne Print Ad
            Raine & Horne Print Ad
            Raine & Horne Print Ad

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              Seven Mile Brewing Co – Packaging Redesign

              Seven Mile Brewing C0.

              Packaging Redesign

              the brief

              Barefruit was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; the American Pale Ale, the Cali Cream and the West Coast IPA. It was an exciting opportunity for Barefruit to work with a local business who required help in creating packaging that served both functional and brand purpose for their cans and cartons.

              our response

              Barefruit and Seven Mile Brewing worked collaboratively to develop designs that overcame the challenges faced by previous packaging of the brand. Creating individual designs for each core beer was crucial to this. In addition, the brewery prides themselves on keeping their beer cold from the moment it is poured from the vat into a can. Henceforth, Barefruit strove to ensure both the can and carton's packaging was designed with this unique point of difference.

              the fruits

              The result from Barefruit's and Seven Mile Brewing's collaboration is three individual can and carton designs for the brand's core beer range. The carton is specially designed for the cooler room, using cardboard that does not deteriorate in cooler temperatures and is resistant to condensation. The cans are simple in design and eye-catching, helping the brand to stand out from competitors on retailer's shelves. We also rolled out stickers for beer taps to be used in local bars with the refreshed branding. 

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                C&M Garage Doors

                C&M Garage Doors

                Brand Refresh

                C&M garage Doors business cards mock up

                the brief

                C&M Garage Doors has been part of the Ballina community since 1994 and is very well-known in the Northern Rivers as a leader in customer service and quality products. The team at Barefruit were very excited when C&M approached us with a brief for a brand refresh. C&M Garage Doors were looking to give some fresh air to their current branding, without disrupting their brand identity the public is so familiar with already. 

                 Garage Doors Old logo
                 Garage Doors new logo

                our response

                Our response began by updating the C&M Garage Doors' logo to something more fresh and current. It was crucial for us to maintain C&M's brand identity in the refreshed logo as the business already has high brand awareness within the Northern Rivers community. Once the new logo was approved, we rolled out the branding across all marketing collateral, including online collateral, car wraps, and business cards.

                 C&M Garage Doors car wrap
                 C&M Garage Doors newspaper ad

                the fruits

                C&M Garage Doors received as modern look and feel refresh to their existing branding, which both teams are very happy with. The community welcomed the refreshed logo and marketing collateral, and no disruption was made to the business's existing brand awareness (if anything it was boosted by the change, cutting through marketing clutter). Stay tuned for new outdoor signage at their showroom and service centre in the industrial estate which is coming soon. 

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                  Korff Wealth

                  Korff Wealth

                  Complete Rebrand

                  the brief

                  We were thrilled when we received the brief to work on the rebrand and name change for the former, Yellow Brick Road Wealth and Management, Northern Rivers, which is now operating under Korff Wealth. The business saw an opportunity to restructure and rebrand during the current COVID-19 crisis. With the current economic climate, Australians need expert financial advice they can trust, more than ever. And so, it was the perfect time to strategically review the business and position for future growth.

                   

                  our response

                  It was time for Yellow Brick Road Wealth Management to rebrand and restructure and position themselves in the market as Korff Wealth. With Barefruit's client services and branding expertise, we made this happen with a complete rebrand. The team worked with the client on the strategic direction for the brand's future as well as the visual aspects, including a new brand name, brand image, and brand logo and brand-new website which was designed by our creative lead and put together by our digital team who assisted in organising, uploading and optimising content. As well as completely rebranded both offices Ballina and Lismore.

                  To inform the public of Korff Wealth's rebrand, Barefruit created an integrated campaign, that combined both online and traditional advertising. We placed online ads in GIF format to capture the attention of people searching for financial advice. This was complimented with a newspaper article and press ads that were scheduled in the local Northern Star and The Ballina Advocate over a period of four weeks as well as other collateral.

                  Korff Wealth Brochure for Rebrand
                  Korff Wealth ad for Rebrand
                  Korff Wealth GIF for Rebrand
                  Korff Wealth logo for Rebrand
                  Korff Wealth newspaper ad for Rebrand
                  Korff Wealth newspaper ad 2 for Rebrand

                  the fruits

                  The result is a slick, and professional rebrand that the client is very happy with. Korff Wealth, with its new name, new logo, brand-new website, new social media pages, and signage for the Ballina and Lismore offices will certainly be attracting old and new customers looking for an expert, objective financial advice across wealth management, insurance and lending.

                  The Korff Wealth rebrand was promoted in the local newspapers to help spread the word within the local community about the finance company's recent changes. This included paid advertorials and half page ads in the Byron Echo, the Ballina Advocate and the Northern Star.

                   

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