Bay FM Rebrand

Byron Bay FM

Rebrand

Byron Bay FM Rebrand

The work

Barefruit was engaged to work with the local non-for-profit community radio station, BayFM as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station,  just weeks from closing the business identified the need to strengthen the brand and increase funding and that’s when Barefruit acquired the project.

The rebrand includes a black and white logo which was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all created for today’s digital world. Their new website is now live bayfm.org and uses phrases such as ‘Listen like a local', ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

Bay FM is extremely happy that we helped without hesitation and without charge, giving the business more time and better service than we could have hoped for.

Bay Fm Website
Bay FM Bumper Sticker Design
Bay FM Press Ad
Bay FM Logo Design

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Behind the Barrel – Logo Refresh

Behind the Barrel

Logo Refresh

Behind the Barrel - new vs old logo

The work

Behind the Barrel is a tour operator that specialises in brewery and distillery tours throughout the Ballina and Byron Shires. There are numerous options to choose from and guests get to meet the local artisan brewers and distillers that craft the delicious beverages that sampled on the day.

Owner and guide, Jarryd, takes his guests to some of the hidden gems around the region. From the lush hinterland to the bustling centre of Byron Bay, he is well known for sharing his knowledge of the area and the industry; providing an unforgettable day out. Stops include Stone & Wood Brewery, Cape Byron Distillery, Seven Mile Brewery, Wandana, Lord Byron Distillery and Husk.

Jarryd jumped on board with the Barefruit team a few years ago with a personalised SEO program to help drive traffic. Once his bookings started rolling in, he approached the team to take care of his paid social, Google ads (SEM) and more recently, to refresh his logo and zhuzh up his website.

We love working with Jarryd- and we highly recommend his tours for staff parties...100% good times...guaranteed!

behind_the_barrel-mockup-website
behind_the_barrel-mockup-social

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Raine & Horne – Integrated Marketing Campaign

Raine & Horne

Integrated Advertising Campaign

The work

Barefruit was engaged by nationally recognised real estate company Raine & Horne to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. In a highly competitive market – we went above and beyond standard real estate advertising to produce a commercial and overarching campaign. ‘We’ll Love Your Listing’ has a refreshingly different approach and leaves a heart-warming impression on its audience. This was a major project for Raine & Horne, produced by Barefruit’s in-house creative team and the employment of film director, camera and lighting team from Sydney and the Northern Rivers, as well as local hair, make-up and interior stylists.

Raine & Horne were ecstatic with the end result, a beautiful campaign that stands out from a saturated market, tells truth in a heart-warming way and has serious longevity.

Raine & Horne Billboard
Raine & Horne Facebook Mock Up
Raine & Horne Bus Wrap
Raine & Horne Bus Wrap
Raine & Horne Bus Wrap
Raine & Horne Bus Wrap
Raine & Horne Print Ad
Raine & Horne Print Ad
Raine & Horne Print Ad

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Seven Mile Brewing Co – Packaging Redesign

Seven Mile Brewing C0.

Packaging Redesign

the brief

Barefruit was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; the American Pale Ale, the Cali Cream and the West Coast IPA. It was an exciting opportunity for Barefruit to work with a local business who required help in creating packaging that served both functional and brand purpose for their cans and cartons.

our response

Barefruit and Seven Mile Brewing worked collaboratively to develop designs that overcame the challenges faced by previous packaging of the brand. Creating individual designs for each core beer was crucial to this. In addition, the brewery prides themselves on keeping their beer cold from the moment it is poured from the vat into a can. Henceforth, Barefruit strove to ensure both the can and carton's packaging was designed with this unique point of difference.

the fruits

The result from Barefruit's and Seven Mile Brewing's collaboration is three individual can and carton designs for the brand's core beer range. The carton is specially designed for the cooler room, using cardboard that does not deteriorate in cooler temperatures and is resistant to condensation. The cans are simple in design and eye-catching, helping the brand to stand out from competitors on retailer's shelves. We also rolled out stickers for beer taps to be used in local bars with the refreshed branding. 

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C&M Garage Doors

C&M Garage Doors

Brand Refresh

C&M garage Doors business cards mock up

the brief

C&M Garage Doors has been part of the Ballina community since 1994 and is very well-known in the Northern Rivers as a leader in customer service and quality products. The team at Barefruit were very excited when C&M approached us with a brief for a brand refresh. C&M Garage Doors were looking to give some fresh air to their current branding, without disrupting their brand identity the public is so familiar with already. 

 Garage Doors Old logo
 Garage Doors new logo

our response

Our response began by updating the C&M Garage Doors' logo to something more fresh and current. It was crucial for us to maintain C&M's brand identity in the refreshed logo as the business already has high brand awareness within the Northern Rivers community. Once the new logo was approved, we rolled out the branding across all marketing collateral, including online collateral, car wraps, and business cards.

 C&M Garage Doors car wrap
 C&M Garage Doors newspaper ad

the fruits

C&M Garage Doors received as modern look and feel refresh to their existing branding, which both teams are very happy with. The community welcomed the refreshed logo and marketing collateral, and no disruption was made to the business's existing brand awareness (if anything it was boosted by the change, cutting through marketing clutter). Stay tuned for new outdoor signage at their showroom and service centre in the industrial estate which is coming soon. 

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Korff Wealth

Korff Wealth

Complete Rebrand

the brief

We were thrilled when we received the brief to work on the rebrand and name change for the former, Yellow Brick Road Wealth and Management, Northern Rivers, which is now operating under Korff Wealth. The business saw an opportunity to restructure and rebrand during the current COVID-19 crisis. With the current economic climate, Australians need expert financial advice they can trust, more than ever. And so, it was the perfect time to strategically review the business and position for future growth.

 

our response

It was time for Yellow Brick Road Wealth Management to rebrand and restructure and position themselves in the market as Korff Wealth. With Barefruit's client services and branding expertise, we made this happen with a complete rebrand. The team worked with the client on the strategic direction for the brand's future as well as the visual aspects, including a new brand name, brand image, and brand logo and brand-new website which was designed by our creative lead and put together by our digital team who assisted in organising, uploading and optimising content. As well as completely rebranded both offices Ballina and Lismore.

To inform the public of Korff Wealth's rebrand, Barefruit created an integrated campaign, that combined both online and traditional advertising. We placed online ads in GIF format to capture the attention of people searching for financial advice. This was complimented with a newspaper article and press ads that were scheduled in the local Northern Star and The Ballina Advocate over a period of four weeks as well as other collateral.

Korff Wealth Brochure for Rebrand
Korff Wealth ad for Rebrand
Korff Wealth GIF for Rebrand
Korff Wealth logo for Rebrand
Korff Wealth newspaper ad for Rebrand
Korff Wealth newspaper ad 2 for Rebrand

the fruits

The result is a slick, and professional rebrand that the client is very happy with. Korff Wealth, with its new name, new logo, brand-new website, new social media pages, and signage for the Ballina and Lismore offices will certainly be attracting old and new customers looking for an expert, objective financial advice across wealth management, insurance and lending.

The Korff Wealth rebrand was promoted in the local newspapers to help spread the word within the local community about the finance company's recent changes. This included paid advertorials and half page ads in the Byron Echo, the Ballina Advocate and the Northern Star.

 

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Byron Bay Accomodation

Byron Bay Accomodation

Rebrand Marketing Campaign

graphic design gold coast

the brief

Byron's largest Accommodation Specialists, Byron Bay Accommodation and leading independent property management and sales firm, Byron Coastal Real Estate recently rebranded and needed assistance with rolling it out across all of their collateral and brand channels.

marketing agency gold coast
graphic design byron bay

our response

We evolved the brand by implementing an integrated campaign. This included designing new print media; new signage, brochures, postcards, posters, and business cards. As well as launching the new brand communications through advertising, social media, and email marketing. The rebrand was announced in local newspapers and all brand collateral was updated with the new look and feel. Everything was in-line with the new brand guidelines, ensuring brand consistency across all platforms now, and moving forward.

marketing consultants ballina

the fruits

The result is a business that now engages in consistent messaging aligned to their new brand. This ensures the clients audience understands the brand's offering and position in the market, which is invaluable for any business. It was fantastic to work with the team at Byron Bay Accommodation and Byron Coastal Real Estate and we are very proud of the work that has resulted from our collaboration.

marketing agency byron bay

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Avilla Farm: Shopify Website Development

Avilla Farm: Macadamia Skin Care

New Website Design & Build

web design byron bay

the brief

An Alstonville based Macadamia farm found an opportunity with a side hustle – to use macadamia oil for skin and hair care products. Ann Leslie (the brains behind this genius idea) engaged us to help her make the switch from her WordPress Woo-Commerce site to an e-commerce website with Shopify. At the same time, she was rebranding from PureNut to Avilla Farm and needed to ensure that the transition was smooth, for her business operations and her customers.

our response

We decided to put our digital experts on this project. Ashleigh and Felismina worked on all the technical back end things; uploading and optimising, formatting and organising. Jennica worked with the client on the visual aspect including brand image, content creation and copywriting. Uncovering the correct ‘tone of voice’ was an important aspect to this project.

Avilla Oils - web design byron bay
web design ballina

the fruits

The result was a gorgeous and functional website that the client was happy with. She can now sell her amazing products, around the world in a more streamlined and efficient way. Because Shopify helps you to organise things like shipping and international fees during the build, order fulfilment is now a breeze for Ann.

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Tweed Holiday Parks Rebrand

Tweed Holiday Parks Rebrand

Brand Relaunch and TVC

the brief

We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.

After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.

We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

Tweed Holiday Parks Logo Evolution

our response

After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects were to evolve:

  • The name

  • The brand mark

  • Brand promise.

And…

  • Develop a custom-built website with online booking functionality,

  • Create a launch video to showcase the experience of staying at Tweed Holiday Parks,

  • Creation of templates for all collateral,

  • Production of new promotional merchandise.

the fruits

The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

 

“We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

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