Branding Archives - Page 2 of 7 - Barefruit Marketing®

Ballina RSL | Rebrand & TV Advertising Campaign

Posted on 5 April 202518 December 2025 by fruityadmin

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

to evolve the RSL brand mark and create a sub-brand system
create detailed brand guidelines to ensure brand consistency across all platforms
create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

FreshTrack | Brand Video

Posted on 3 April 202524 October 2025 by Alex Wales

The brief

FreshTrack is a revolutionary fresh produce stock management system, helping growers, packers, marketers, and buyers streamline their operations and increase efficiency across the agricultural supply chain.

FreshTrack needed a way to tell their story—showcasing their innovative technology and demonstrating their leadership in the fresh produce industry. They wanted something that could connect with their audience emotionally while clearly communicating the value they bring to the sector.

Our response

We set out to create a brand video that would bring FreshTrack’s purpose to life. Working alongside Byron Bay’s Rest Your Eyes Productions, we planned and executed a multi-day shoot across several key local locations. The result? A visually compelling story that resonates with FreshTrack’s audience and positions them as a leader in their field.

Dynamic Visuals: The video showcased FreshTrack’s software in action, demonstrating how it works seamlessly across real-life agricultural settings. From fruit being picked in the field to data being processed in packing sheds, every scene was designed to highlight the software’s practical benefits. We also featured FreshTrack’s clients actively using the system, adding authenticity and a real-world connection to the brand’s story.
Tailored Messaging: Every element of the video was crafted to speak directly to FreshTrack’s core audiences: growers, packers, marketers, and buyers.
Versatile Content: From the start, we designed the project to deliver more than just a single video. By carefully planning the shoot, we were able to produce multiple assets for use across various platforms, ensuring long-term value for FreshTrack.

The fruits

FreshTrack now has a suite of high-quality content that communicates their brand purpose and showcases their cutting-edge technology. This video and photography suite ensures their story will reach the right people, whether at industry expos, on social media, or in direct client presentations.

60-second dynamic brand video: A powerful introduction to FreshTrack, designed to inspire and engage.
Expo video: Tailored for trade shows and industry events, making an immediate impact.
Social, website, and print content: Flexible assets to keep FreshTrack’s message consistent across all channels.
Drone footage: Stunning visuals that highlight the scale and importance of FreshTrack’s work.
Client-focused storytelling: Featuring FreshTrack’s software in real-life use by their clients, demonstrating its transformative impact.

This project gave FreshTrack a bold, fresh way to tell their story and connect with their audience. It was an honour to help showcase the incredible technology driving efficiency and sustainability in the fresh produce supply chain.

Good Cover Insurance | Rebrand

Posted on 31 March 202524 October 2025 by Alex Wales

The brief

Good Cover is a down-to-earth insurance broker in Bangalow, NSW, breaking the industry mould with simplicity, transparency, and genuine service. Founded by Matt, an industry pro with 20+ years of experience, operating for 2.5 years, and ready to scale up. With big plans for growth,including new projects, team expansion, and a website revamp,they needed a fresh new brand identity to reflect their values, build trust, and stand out.

The goal was to cultivate a distinctive brand identity, communicate core values, enhance credibility, and ensure consistent branding across all marketing collateral and business materials.

Our response

A fresh new look that reflects trust and approachability:

A Logo with Personality – A relaxed, modern design with ocean-inspired blues and corals, reflecting their down-to-earth, community-driven vibe.
A Coastal-Inspired Palette – Fresh, fun colours that balance professionalism with warmth, making insurance feel less intimidating.
Brand Guidelines – A playbook to keep branding sharp and consistent across all platforms, ensuring a polished, cohesive look.

The fruits

The result? A standout identity that sets Good Cover apart in a crowded market. The refreshed brand boosts credibility, making it easier to scale and connect with clients in Northern NSW and Sydney. Mission accomplished!

" I am only too happy to recommend Barefruit marketing, they recently updated my logo, which I am super stoked with. This aside, what I also know to be true is they work with a number of my own clients, and I am always impressed by the work they turn out for them as well. ”

- Matt, Good Cover.

Tweed Holiday Parks | Rebrand & Website

Posted on 30 March 202530 October 2025 by fruityadmin

the fruits

The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

“We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

Friends Of The Koala | Awareness Campaign

Posted on 27 March 202524 October 2025 by Alex Wales

The brief

Friends of the Koala (FOTK) have been doing incredible work since 1986 in the Northern Rivers, NSW. They are Australia’s leading koala conservation organisation, dedicated to rescuing, rehabilitating, and releasing koalas while protecting their habitat and advocating for their welfare

Our response

We developed a multi-channel campaign to communicate the message across the Northern Rivers and specifically in the koala hotspots. The campaign consisted of radio, print, social media, and display ads. Each channel was carefully chosen to connect with the community and share two simple but powerful messages: slow down where koalas live and call the hotline if you see one in danger.

The fruits

Print:

We teamed up with local print publications; The Echo, Tweed Valley Weekly, and The Times to share the message across the Northern Rivers community. This old school/traditional form of advertising were the perfect way to reach locals and keep the campaign front and centre.

Radio:

Radio played a big part in reaching drivers during peak koala activity times—dawn and dusk. Local stations helped us communicate directly with people on the road, reaching 15,000 listeners every day.

Paid Social:

With paid social ads, we targeted the Northern Rivers community to make sure the message landed in the right places. Over 34,000 people engaged with the campaign, showing strong support for the cause.

Organic Social:

To complement the paid campaign, organic social posts kept the conversation going, encouraging community involvement and reminding people to look out for koalas.

Display Ads:

We also ran display ads on local media websites, generating nearly half a million impressions and directing people to FOTK’s website to learn more.

This campaign helped raise awareness about koala road safety across the region, equipping the community with the knowledge they need to take action. It was a privilege to work alongside FOTK on such an important cause, and we’re proud to have played such an important part in spreading their message.

Santos Organics

Posted on 8 February 202519 September 2025 by fruityadmin

The brief

Over the last few years, the Northern Rivers has transformed in terms of its’ demographics, due to an influx of people moving from metropolitan areas around Australia. If you’re gonna be locked down, why not be close to the beach and fresh air!

There has also been an influx of retailers, with major supermarkets and boutique grocery stores in most towns.

Santos Organics, an organic retail store established in the Byron shire in the mid 70’s realised the need to evolve their branding and marketing, to talk to this newer audience and remind the older audience that they are still here, and still great.

Our response

A reintroduction campaign, headlined ‘The Original Good Food Shop’, to educate and take the community on a journey back to the humble beginnings of Santos and how it all began. We also wanted to emphasise their commitment to the local community, by providing the healthiest organic food and lifestyle products, in a new and refreshing way.

Working closely with Santos, we created a brighter look and feel that aligns with Santos’ values, and brings out their true tone of voice, core values and ethics. We incorporated new watercolour elements and colour palettes through the creation of localised scenery, paying homage to their heritage and long-standing ties with the Northern Rivers community.

We created a full brand campaign which rolled out across press, in-store, website, paid and organic socials (video and static), Google Ads and email marketing.

The fruits

The Original Good Food Shop campaign has been an undeniable success, connecting with new and existing Santos customers, as well as highlight Santos’ legacy in the Northern Rivers and their commitment to community, through three content pillars of ‘Local First, Zero Waste’, ‘Health and Wellness’ and ‘Planet Based Living’.

Increased website traffic by + 22% YOY
Achieved over 600k impressions through paid social & Googles Ads campaigns.

Lismore City Council

Posted on 19 December 202424 October 2025 by fruityadmin

Background

Here at Barefruit Marketing, we're passionate about creating memorable and effective marketing campaigns for our clients, ensuring we bring their visions and marketing objectives to life. Last year, we had the opportunity to work with Lismore City Council on their 'Lismore Delights' Christmas campaign, and nailed it.

The work

Offering additional support to their internal marketing team, we were responsible for the roll-out of the ‘Lismore Delights’ campaign, incorporating all aspects of the project, from the design and printing of banners, to managing social media, to creating radio and television ads. The timelines weren’t for the faint-hearted, but given our experience and passion for in integrated campaign, plus the fact that we love Lismore, we embraced the challenge and like an Elf in Santa’s workshop, we set to work.

Needless to say, the campaign was an overriding success, even Santa seemed chuffed at how seamlessly it all rolled out. In fact, ‘Lismore Delights’ was met with such welcoming enthusiasm by the community, the town was the ‘place to be seen’ over the festive season and Lismore City Council hope to build on its’ success in years to come.

We’re all about bringing your project visions and goals to life, so if you like what we do, let’s make it happen.