byron bay coffee company
Showing consumers the Byron Bay coffee difference

the brief...
Byron Bay Coffee Company, a well established brand with solid supply channels throughout Australia and abroad, wanted to raise awareness of the brand name amongst key target audiences in major populated areas on the eastern seaboard, with the view of ‘pulling’ the brand through the channels. As well as announce to trade customers – existing, and more importantly, potential, that Byron Bay Coffee was different and customers would be asking for it.

Cultivating Solution
A Consumer Advertising brand campaign supported by a consumer sales promotion and trade advertising campaign.The solution was to focus on what was different about Byron Bay Coffee Company – the fact that it’s from Byron Bay and stands for everything that the location does – green, environmental, quality, stylish and enjoyable.
= Coffee… The Byron Way.

