THP Rebrand

Tweed Holiday Parks Rebrand

Space to be...

the brief

We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.

After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.

We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

Tweed Holiday Parks Logo Evolution

our response

After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects were to evolve:

  • The name

  • The brand mark

  • Brand promise.

And…

  • Develop a custom-built website with online booking functionality,

  • Create a launch video to showcase the experience of staying at Tweed Holiday Parks,

  • Creation of templates for all collateral,

  • Production of new promotional merchandise.

the fruits

The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

 

“We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

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Ballina RSL Rebrand & TVC – Project Post

Ballina RSL

"All In Ballina" Campaign

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

 

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

  • to evolve the RSL brand mark and create a sub-brand system

  • create detailed brand guidelines to ensure brand consistency across all platforms

  • create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Ballina RSL Logo Before and After
Ballina RSL Logo Hierarchy

Logo hierarchy

Ballina RSL Logo Mockup

Logo mockup

RSL Club Life Magazine

Members 'Club Life' magazine mockup

RSL-Rewards-Mockup

RSL 'Your Rewards' promotion mockup

RSL Tone of Voice

Ballina RSL branding 'Tone of Voice'

Ballina RSL Guideline Mockup

New Branding Guidelines

the fruits

As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

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BCMC

Ballina Campervans, Motorhomes & Caravans

The RV Specialists Plate Clearance Sale

the brief

Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock.

BCMC Plate Sale Website Image

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

  • local press

  • TV and radio

  • targeted digital advertising

  • targeted emails

  • social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

BCMC Plate Sale Social Media Assets
BCMC Plate Sale Press Ad

BCMC Plate Sale Press Ad

the fruits

The resulting fruit was bountiful; with an increase in website and social traffic and trackable leads generated, resulting in 11 in April and 6 more in the first week of May.

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Raine & Horne – You List We Donate Campaign

Raine & Horne Real Estate Ocean Shores & Brunswick Heads

Supporting Aussie farmers - You List, We Donate Campaign

Raine & Horne Landing Page

Raine & Horne Landing Page

the brief

Client needed to get more properties listed in 2018. The client would like to donate $1000 to the Aussie Helpers Farmer Charity for every home listed between now and the 31 st of January. The initiative hopes to help Aussie farmers in hardship with financial support. Help us, help the farmers!

Have as much presence as possible with an enticing offer over three month period to generate leads eventually resulting in listings.

our response

To keep within budget, we were to utilise client’s current media buy (local press, digital, social, EDM/database, radio) for an integrated campaign across all possible channels.

Raine & Horne DL Flyer

Raine & Horne DL Flyer

Raine & Horne Advertisement

Raine & Horne Advertisement

the fruits

Generated ‘Aussie Farmer’ campaign awareness through regular EDMs, Radio, Flyers, Website, Social, PR and Editorial.

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Ardill Payne Engineers

Ardill Payne & Partners

Engineers, Town Planners, Surveyors, Project Managers

the brief...

The client came to us wanting full-service marketing solutions including implementing new, refreshed branding - logo updates, colours and templates, a full, custom, mobile-responsive WordPress website, advertising campaigns, new collateral, office artwork and targeted brand awareness strategies.

cultivating solution

Barefruit Marketing refreshed all existing branding using a refreshed logo, colours, and updated collateral. This new branding look and feel was carried into the fully mobile-responsive and customised website, as well as rolled out across their social media and into their staff uniforms and even new vehicle signage. Advertising campaigns have been rolled out, including creating an incredible aerial video using state of the art drone footage to showcase APP's work on Ballina Heights Estate. We have also worked on new office wall art, capability statements, and ongoing PR for the client.

resulting fruit

A unique and attractive website was created that appeals to its audience and differentiates Ardill Payne & Partners from the competition. On top of this, all branding is now uniformed and modernised and has created a cohesive brand across all their signage, vehicles, uniforms, collateral, business cards, and even their office artwork. The advertising, branding, PR and social campaigns utilise this cohesive branding, consistently creating a strong brand identity and awareness in the community, and among their target clients.

We have greatly appreciated the assistance that the Barefruit team have provided to us in improving our branding, marketing plans, collateral and digital media presence - moving us in a positive direction where our business strategies for all our divisions are align to marketing plans and actions.

Bill Payne

Ardill Payne, Principal

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Horizon Motorhomes

Horizon Motorhomes

Establishing Horizon Motorhomes as the as the award-winning manufacturer of motorhomes

Logo

The Brief...

Horizon Motorhomes, a well-established brand for Manufacturing Motorhomes in Australia wanted to market their brand through consistent national and local branding and advertising, TVC and video production, collaborations, EDMs, developing a strong social media following and national and local PR.

Brouchers

Cultivating Solution

Carry out photo shoots and video production, design marketing collateral and create custom-built EDMs consistent with the brand, grow the brand’s social media following and increase engagement. As well, as draft PR campaigns to acknowledge the company’s success at local and national business awards, the launch of a new model into their range and the opening of their new purpose built state of the art factory in Ballina.

Statistics

Resulting Fruit

The development of fresh, modern and professional branding that can be used across all marketing communications including, website, print and social. As well as the establishment of a new video series for TV, youtube and the website.

Horizon
Barefruit Marketing have created a truly recognisable and cohesive brand identity for Horizon Motorhomes that has seen us compete on a national stage and win a series of awards, including Motorhome Manufacturer of the Year for the last two years.

CLAYTON KEARNEY

Horizon Motorhomes, Director

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Tweed Coast Holiday Parks

Tweed Coast Holiday Parks

Establishing Tweed Coast Holiday Parks as the leader in holiday park accommodation on the Tweed coast.

Picnic Party
Kids

The Brief...

To establish the brand as the leader in holiday park accommodation on the Tweed coast through modernising the marketing collateral, growing the library of photography, running industry events and developing a strong social media following.

Graph

Cultivating Solution

Redesign print and digital ads to strengthen the brand identity. Carry out photoshoots across all park locations. Organise and run industry events. Grow the brand’s social media following and increase engagement via organic content creation and paid Facebook advertising.

NewsPaper

The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

Andrew Illingworth

Tweed Coast Holiday Parks

Resulting Fruit

The development of modern, clean and professional designs for marketing collateral and the establishment of a stunning photography library. Successful collaboration with Adventures Group to organise and host the Camper Trailer of the Year 2018 Showcase event. The development of 7 individual Facebook pages to support the main brand Facebook page. Over 100% growth of the main Facebook page in under 12 months.

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TEBCO Electric Bicycles

TEBCO Electric Bicycles

Branding refresh for Australia's original and leading Electric Bicycle Company

the brief...

to redesign logo and establish the brand as the leading (and original) electric bicycle company and use the new branding across all marketing touch points. As well as build a custom website.

cultivating solution

redesign TEBCO’s current logo and redesign all flyers, banners, ads with the new logo and branding to create branding unison and to establish a unique custom built website to house all of the range and spare parts, set up a live chat function and a shop to leverage an overall premium brand identity, online presence and utilise this to push purchases.

resulting fruit

branding got a total refresh across all touch points. A unique and attractive website was created that appeals to its audience and differentiates TEBCO, the original electric bicycle company from its competitors.

We here at TEBCO have been utilising the services of Barefruit Marketing for over 12mths and have found them to be fabulously creative, efficient and professional partners in helping us drive our business - I could not speak more highly of the entire Barefruit Marketing team.

Tony Morgan

TEBCO

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UPA Charity

UPA Charity North Coast

Total rebrand of Three Different Divisions for North Coast Charity

The Brief...

Rebrand the UPA North Coast Division Charity, which includes UPA Home Care, Aged Care, Youth Care and Carer Respite. Boost awareness for UPA Aged Care and increase packages for Home Care, bring on new carers for Youth Care. Increase brand awareness – there are multiple care services under the UPA umbrella – throughout the North Coast region.

Cultivating Solution

Rebrand and refresh of the logos for each service. Create a new, full custom UPA Youth Care website and create and implement a large scale social, radio and print advertising campaign. Create advertising for Home Care including strong PR opportunities to attract new Home Care clients. Rebrand all North Coast collateral including reports, newsletters, signage, cars, posters and more.

Resulting Fruit

A unique and attractive website that conveys the nature of Youth Care UPA, as well as strong PR campaigns that have attracted new clients to all UPA services and increased awareness of the umbrella brand. Refreshed branding to go forward with.

website

 

Recognising the need for some additional marketing across our Region’s services, we researched local marketing firms and invited three firms to meet with us and understand our brief.

Evan, Claire and the Barefruit Team have proved the right choice for UPA North Coast Region. From our first contact, Evan and team have been very professional, listened intently to our vision for refreshing our brand and creating a fresh marketing campaign, whilst still respecting UPA’s existing logo, Mission and Values , and the team’s enthusiasm to understand UPA’s history and what makes our organisation different to other competitors.

Importantly, Barefruit were able to deliver a marketing campaign that met our budget for the project and were certain cost competitive compared to the other firms we met with. As our Account Managers, Evan and Jo have been responsive, very creative and delivered a high quality, cost effective marketing campaign. Work to date has included fresh branding, targeted media advertising (print, social media and radio), a new website for Youthcare and a well-planned program for the next few months.

Evan, Jo and the Barefruit Team have been easy to work with and managed the diversity of our programs seamlessly to retain the UPA brand across each care service.

I highly recommend Barefruit Marketing to anyone looking for a motivated team of marketing professionals.

Whenua Morton

UPA, Regional Manager

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Alltone Blinds & Awnings

alltone blinds and awnings

national wholesaler gets a new look

Alltone blinds and awnings

the brief...

To refresh the Alltone brand, as it will now be taking on additional products. To build a quality custom website and refresh all collateral, as well as engage existing and potential clients with new brand direction.

Cultivating Solution

Design and build a custom website that is fully responsive across all platforms. Create a seamless user experience across computer, tablet and phone. Create new collateral including folders, pull up banners, flyers, utilise direct marketing strategies, and develop the ultimate sales tool – a complete manual and price list for all clients. To also conduct full event management for a combined Roadshow Event on the Gold Coast for their clients.

LAPTOP

Resulting Fruit

A unique and attractive website that conveys the diversity of the brand and appeals to multiple audiences. Refreshing branding that appeals to a wide audience, both current and new clientele, as well as the ultimate user tool, the manual and price list that will be a selling tool as well as a unique manual for Alltone’s valuable clients.

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