Korff Wealth

Korff Wealth

Complete Rebrand

the brief

We were thrilled when we received the brief to work on the rebrand and name change for the former, Yellow Brick Road Wealth and Management, Northern Rivers, which is now operating under Korff Wealth. The business saw an opportunity to restructure and rebrand during the current COVID-19 crisis. With the current economic climate, Australians need expert financial advice they can trust, more than ever. And so, it was the perfect time to strategically review the business and position for future growth.

 

our response

It was time for Yellow Brick Road Wealth Management to rebrand and restructure and position themselves in the market as Korff Wealth. With Barefruit's client services and branding expertise, we made this happen with a complete rebrand. The team worked with the client on the strategic direction for the brand's future as well as the visual aspects, including a new brand name, brand image, and brand logo and brand-new website which was designed by our creative lead and put together by our digital team who assisted in organising, uploading and optimising content. As well as completely rebranded both offices Ballina and Lismore.

To inform the public of Korff Wealth's rebrand, Barefruit created an integrated campaign, that combined both online and traditional advertising. We placed online ads in GIF format to capture the attention of people searching for financial advice. This was complimented with a newspaper article and press ads that were scheduled in the local Northern Star and The Ballina Advocate over a period of four weeks as well as other collateral.

Korff Wealth Brochure for Rebrand
Korff Wealth ad for Rebrand
Korff Wealth GIF for Rebrand
Korff Wealth logo for Rebrand
Korff Wealth newspaper ad for Rebrand
Korff Wealth newspaper ad 2 for Rebrand

the fruits

The result is a slick, and professional rebrand that the client is very happy with. Korff Wealth, with its new name, new logo, brand-new website, new social media pages, and signage for the Ballina and Lismore offices will certainly be attracting old and new customers looking for an expert, objective financial advice across wealth management, insurance and lending.

The newspaper article about the Korff Wealth rebrand was immediately picked up by Newscorp (one of Australia’s largest media conglomerates) which ran the article across nine of their publications from Bundaberg to Gladstone; Stanthorpe to the Whitsundays; Byron to Lismore and in between.

 

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Byron Bay Accomodation

Byron Bay Accomodation

Rebrand Marketing Campaign

Byron Bay Accom mockup

the brief

Byron's largest Accommodation Specialists, Byron Bay Accommodation and leading independent property management and sales firm, Byron Coastal Real Estate recently rebranded and needed assistance with rolling it out across all of their collateral and brand channels.

BBAccom signage

our response

We evolved the brand by implementing an integrated campaign. This included designing new print media; new signage, brochures, postcards, posters, and business cards. As well as launching the new brand communications through advertising, social media, and email marketing. The rebrand was announced in local newspapers and all brand collateral was updated with the new look and feel. Everything was in-line with the new brand guidelines, ensuring brand consistency across all platforms now, and moving forward.

the fruits

The result is a business that now engages in consistent messaging aligned to their new brand. This ensures the clients audience understands the brand's offering and position in the market, which is invaluable for any business. It was fantastic to work with the team at Byron Bay Accommodation and Byron Coastal Real Estate and we are very proud of the work that has resulted from our collaboration.

BBaccom poster mockup

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Avilla Farm: Shopify Website Development

Avilla Farm: Macadamia Skin Care

New Website Design & Build

the brief

An Alstonville based Macadamia farm found an opportunity with a side hustle – to use macadamia oil for skin and hair care products. Ann Leslie (the brains behind this genius idea) engaged us to help her make the switch from her WordPress Woo-Commerce site to an e-commerce website with Shopify. At the same time, she was rebranding from PureNut to Avilla Farm and needed to ensure that the transition was smooth, for her business operations and her customers.

our response

We decided to put our digital experts on this project. Ashleigh and Felismina worked on all the technical back end things; uploading and optimising, formatting and organising. Jennica worked with the client on the visual aspect including brand image, content creation and copywriting. Uncovering the correct ‘tone of voice’ was an important aspect to this project.

Avilla Oils

the fruits

The result was a gorgeous and functional website that the client was happy with. She can now sell her amazing products, around the world in a more streamlined and efficient way. Because Shopify helps you to organise things like shipping and international fees during the build, order fulfilment is now a breeze for Ann.

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Tweed Holiday Parks Rebrand

Tweed Holiday Parks Rebrand

Brand Relaunch and TVC

the brief

We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.

After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.

We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

Tweed Holiday Parks Logo Evolution

our response

After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects were to evolve:

  • The name

  • The brand mark

  • Brand promise.

And…

  • Develop a custom-built website with online booking functionality,

  • Create a launch video to showcase the experience of staying at Tweed Holiday Parks,

  • Creation of templates for all collateral,

  • Production of new promotional merchandise.

the fruits

The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

 

“We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

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UPA Home Care: Advertising Campaign

UPA Home Care

Advertising Campiagn

the brief

UPA North Coast are providers of Aged Care Services, as well as Youth Care Services and Residential Care on the North Coast. An award-winning provider that has been established in the Home Care industry, with an excellent reputation, since 1995. UPA North Coast approached us wanting to grow awareness of their brand and to talk directly to the people who may need their services along with the people whose parents may need Aged Care services one day.

our response

We created and rolled out a campaign for UPA North Coast called 'Keep Your Traditions'. This campaign was specifically for their Home Care Service sector. The 30-second emotive Television Commercial is centred around concerns that one may have as they age which may result in the need for Home Care services. With an aim to put everyones minds at ease that they are in compassionate hands, the television commercial shows the audience a “Family Tradition” scene that we all know and love – Sunday roast with  the family.

In support of the television commercial, Barefruit created additional marketing collateral to ensure an integrated marketing campaign. A comprehensive information booklet showcasing and explaining  UPA North Coast Home Care Services was designed. This booklet includes all of the vital first port of call information including; information about the not-for-profit, cost of services and ways you can access services. This was supported by an attractive and informative brochure, that summarises the information in the booklet succinctly.

BFM TV Advertisement and Marketing Collateral

the fruits

This kind of strategic and focused campaign is both challenging and highly rewarding to pull together. When executed correctly it  creates incredible brand awareness, emotional response in the audience and excellent results for the client, which makes us extremely happy!

You can read more about UPA North Coast and the service they offer here.

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Westlawn: Custom Website Design

Westlawn Finance Website Design

A custom and responsive solution

the brief

Westlawn approached us to revamp their current website. With an aim to reflect the brands' customer audiences and create a more user-friendly website that was optimised for mobile and future proofed for today's technology.

our response

Following customer research undertaken by our team, we addressed several key updates for the web design project, which included:

  • A custom-designed and responsive website

  • Integrating better technology into the site to improve marketing opportunities

  • Refreshing the brand with a new additional purple colour to positively uplift the personality of the brand, along with designing unique iconography to explain their services and created a curated image library to use and build upon.

  • Photography direction for new staff shots for the site

  • Pricing calculators and tools for customers to use for free

  • Implementing a strategy of gathering Customer Stories, for more brand trust and transparency on what Westlawn can offer, using real life examples and integrating this as part of their ongoing digital and email marketing.

the fruits

Westlawn's brand-new website is a major improvement and a step forward for Westlawn to grow their audiences and customer base while building more brand awareness and trust.

The integration of new marketing tools into the website also allows Westlawn to intuitively create smarter ways of reaching their target-audiences.

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Ballina RSL Rebrand & TVC

Ballina RSL

"All In Ballina" Campaign

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

 

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

  • to evolve the RSL brand mark and create a sub-brand system

  • create detailed brand guidelines to ensure brand consistency across all platforms

  • create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Ballina RSL Logo Before and After
Ballina RSL Logo Hierarchy

Logo hierarchy

Ballina RSL Logo Mockup

Logo mockup

RSL Club Life Magazine

Members 'Club Life' magazine mockup

RSL-Rewards-Mockup

RSL 'Your Rewards' promotion mockup

RSL Tone of Voice

Ballina RSL branding 'Tone of Voice'

Ballina RSL Guideline Mockup

New Branding Guidelines

the fruits

As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

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Raine & Horne – You List We Donate Campaign

Raine & Horne Real Estate Ocean Shores & Brunswick Heads

Supporting Aussie farmers - You List, We Donate Campaign

Raine & Horne Landing Page

Raine & Horne Landing Page

the brief

Client needed to get more properties listed in 2018. The client would like to donate $1000 to the Aussie Helpers Farmer Charity for every home listed between now and the 31 st of January. The initiative hopes to help Aussie farmers in hardship with financial support. Help us, help the farmers!

Have as much presence as possible with an enticing offer over three month period to generate leads eventually resulting in listings.

our response

To keep within budget, we were to utilise client’s current media buy (local press, digital, social, EDM/database, radio) for an integrated campaign across all possible channels.

Raine & Horne DL Flyer

Raine & Horne DL Flyer

Raine & Horne Advertisement

Raine & Horne Advertisement

the fruits

Generated ‘Aussie Farmer’ campaign awareness through regular EDMs, Radio, Flyers, Website, Social, PR and Editorial.

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BCMC

Ballina Campervans, Motorhomes & Caravans

The RV Specialists Plate Clearance Sale

the brief

Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock.

BCMC Plate Sale Website Image

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

  • local press

  • TV and radio

  • targeted digital advertising

  • targeted emails

  • social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

BCMC Plate Sale Social Media Assets
BCMC Plate Sale Press Ad

BCMC Plate Sale Press Ad

the fruits

The resulting fruit was bountiful; with an increase in website and social traffic and trackable leads generated, resulting in 11 in April and 6 more in the first week of May.

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Ardill Payne Engineers

Ardill Payne & Partners

Engineers, Town Planners, Surveyors, Project Managers

the brief...

The client came to us wanting full-service marketing solutions including implementing new, refreshed branding - logo updates, colours and templates, a full, custom, mobile-responsive WordPress website, advertising campaigns, new collateral, office artwork and targeted brand awareness strategies.

cultivating solution

Barefruit Marketing refreshed all existing branding using a refreshed logo, colours, and updated collateral. This new branding look and feel was carried into the fully mobile-responsive and customised website, as well as rolled out across their social media and into their staff uniforms and even new vehicle signage. Advertising campaigns have been rolled out, including creating an incredible aerial video using state of the art drone footage to showcase APP's work on Ballina Heights Estate. We have also worked on new office wall art, capability statements, and ongoing PR for the client.

resulting fruit

A unique and attractive website was created that appeals to its audience and differentiates Ardill Payne & Partners from the competition. On top of this, all branding is now uniformed and modernised and has created a cohesive brand across all their signage, vehicles, uniforms, collateral, business cards, and even their office artwork. The advertising, branding, PR and social campaigns utilise this cohesive branding, consistently creating a strong brand identity and awareness in the community, and among their target clients.

We have greatly appreciated the assistance that the Barefruit team have provided to us in improving our branding, marketing plans, collateral and digital media presence - moving us in a positive direction where our business strategies for all our divisions are align to marketing plans and actions.

Bill Payne

Ardill Payne, Principal

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