BCMC

Ballina Campervans, Motorhomes & Caravans

The RV Specialists Plate Clearance Sale

the brief

Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock.

BCMC Plate Sale Website Image

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

  • local press

  • TV and radio

  • targeted digital advertising

  • targeted emails

  • social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

BCMC Plate Sale Social Media Assets
BCMC Plate Sale Press Ad

BCMC Plate Sale Press Ad

the fruits

The resulting fruit was bountiful; with an increase in website and social traffic and trackable leads generated, resulting in 11 in April and 6 more in the first week of May.

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Ardill Payne Engineers

Ardill Payne & Partners

Engineers, Town Planners, Surveyors, Project Managers

the brief...

The client came to us wanting full-service marketing solutions including implementing new, refreshed branding - logo updates, colours and templates, a full, custom, mobile-responsive WordPress website, advertising campaigns, new collateral, office artwork and targeted brand awareness strategies.

cultivating solution

Barefruit Marketing refreshed all existing branding using a refreshed logo, colours, and updated collateral. This new branding look and feel was carried into the fully mobile-responsive and customised website, as well as rolled out across their social media and into their staff uniforms and even new vehicle signage. Advertising campaigns have been rolled out, including creating an incredible aerial video using state of the art drone footage to showcase APP's work on Ballina Heights Estate. We have also worked on new office wall art, capability statements, and ongoing PR for the client.

resulting fruit

A unique and attractive website was created that appeals to its audience and differentiates Ardill Payne & Partners from the competition. On top of this, all branding is now uniformed and modernised and has created a cohesive brand across all their signage, vehicles, uniforms, collateral, business cards, and even their office artwork. The advertising, branding, PR and social campaigns utilise this cohesive branding, consistently creating a strong brand identity and awareness in the community, and among their target clients.

We have greatly appreciated the assistance that the Barefruit team have provided to us in improving our branding, marketing plans, collateral and digital media presence - moving us in a positive direction where our business strategies for all our divisions are align to marketing plans and actions.

Bill Payne

Ardill Payne, Principal

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Horizon Motorhomes

Horizon Motorhomes

Establishing Horizon Motorhomes as the as the award-winning manufacturer of motorhomes

Logo

The Brief...

Horizon Motorhomes, a well-established brand for Manufacturing Motorhomes in Australia wanted to market their brand through consistent national and local branding and advertising, TVC and video production, collaborations, EDMs, developing a strong social media following and national and local PR.

Cultivating Solution

Carry out photo shoots and video production, design marketing collateral and create custom-built EDMs consistent with the brand, grow the brand’s social media following and increase engagement. As well, as draft PR campaigns to acknowledge the company’s success at local and national business awards, the launch of a new model into their range and the opening of their new purpose built state of the art factory in Ballina.

Statistics

Resulting Fruit

The development of fresh, modern and professional branding that can be used across all marketing communications including, website, print and social. As well as the establishment of a new video series for TV, youtube and the website.

Barefruit Marketing have created a truly recognisable and cohesive brand identity for Horizon Motorhomes that has seen us compete on a national stage and win a series of awards, including Motorhome Manufacturer of the Year for the last two years.

CLAYTON KEARNEY

Horizon Motorhomes, Director

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TEBCO Electric Bicycles

TEBCO Electric Bicycles

Branding refresh for Australia's original and leading Electric Bicycle Company

the brief...

to redesign logo and establish the brand as the leading (and original) electric bicycle company and use the new branding across all marketing touch points. As well as build a custom website.

cultivating solution

redesign TEBCO’s current logo and redesign all flyers, banners, ads with the new logo and branding to create branding unison and to establish a unique custom built website to house all of the range and spare parts, set up a live chat function and a shop to leverage an overall premium brand identity, online presence and utilise this to push purchases.

resulting fruit

branding got a total refresh across all touch points. A unique and attractive website was created that appeals to its audience and differentiates TEBCO, the original electric bicycle company from its competitors.

We here at TEBCO have been utilising the services of Barefruit Marketing for over 12mths and have found them to be fabulously creative, efficient and professional partners in helping us drive our business - I could not speak more highly of the entire Barefruit Marketing team.

Tony Morgan

TEBCO

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UPA Charity

UPA Charity North Coast

Total rebrand of Three Different Divisions for North Coast Charity

The Brief...

Rebrand the UPA North Coast Division Charity, which includes UPA Home Care, Aged Care, Youth Care and Carer Respite. Boost awareness for UPA Aged Care and increase packages for Home Care, bring on new carers for Youth Care. Increase brand awareness – there are multiple care services under the UPA umbrella – throughout the North Coast region.

Cultivating Solution

Rebrand and refresh of the logos for each service. Create a new, full custom UPA Youth Care website and create and implement a large scale social, radio and print advertising campaign. Create advertising for Home Care including strong PR opportunities to attract new Home Care clients. Rebrand all North Coast collateral including reports, newsletters, signage, cars, posters and more.

 

Resulting Fruit

A unique and attractive website that conveys the nature of Youth Care UPA, as well as strong PR campaigns that have attracted new clients to all UPA services and increased awareness of the umbrella brand. Refreshed branding to go forward with.

website

 

Recognising the need for some additional marketing across our Region’s services, we researched local marketing firms and invited three firms to meet with us and understand our brief.

Evan, Claire and the Barefruit Team have proved the right choice for UPA North Coast Region. From our first contact, Evan and team have been very professional, listened intently to our vision for refreshing our brand and creating a fresh marketing campaign, whilst still respecting UPA’s existing logo, Mission and Values , and the team’s enthusiasm to understand UPA’s history and what makes our organisation different to other competitors.

Importantly, Barefruit were able to deliver a marketing campaign that met our budget for the project and were certain cost competitive compared to the other firms we met with. As our Account Managers, Evan and Jo have been responsive, very creative and delivered a high quality, cost effective marketing campaign. Work to date has included fresh branding, targeted media advertising (print, social media and radio), a new website for Youthcare and a well-planned program for the next few months.

Evan, Jo and the Barefruit Team have been easy to work with and managed the diversity of our programs seamlessly to retain the UPA brand across each care service.

I highly recommend Barefruit Marketing to anyone looking for a motivated team of marketing professionals.

Whenua Morton

UPA, Regional Manager

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Alltone Blinds & Awnings

alltone blinds and awnings

national wholesaler gets a new look

Alltone blinds and awnings

the brief...

To refresh the Alltone brand, as it will now be taking on additional products. To build a quality custom website and refresh all collateral, as well as engage existing and potential clients with new brand direction.

Cultivating Solution

Design and build a custom website that is fully responsive across all platforms. Create a seamless user experience across computer, tablet and phone. Create new collateral including folders, pull up banners, flyers, utilise direct marketing strategies, and develop the ultimate sales tool – a complete manual and price list for all clients. To also conduct full event management for a combined Roadshow Event on the Gold Coast for their clients.

LAPTOP

Resulting Fruit

A unique and attractive website that conveys the diversity of the brand and appeals to multiple audiences. Refreshing branding that appeals to a wide audience, both current and new clientele, as well as the ultimate user tool, the manual and price list that will be a selling tool as well as a unique manual for Alltone’s valuable clients.

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Love Lennox Festival

love lennox festival

Capturing the essence of local love lennox festival

Love-Lennox-Logo-Final

the brief...

Refresh the Love Lennox Festival branding through the creation of a new logo and style guide to use throughout all collateral. To communicate the strong sense of community and the family-orientated feel of the festival through clean, modern and simplistic branding. Incorporate a balance of fun and professionalism that speaks to potential attendees as well as potential festival sponsors.

love lennox poster logo

Cultivating Solution

To redesign the Love Lennox Festival logo and branding style guide to communicate the fun of the festival as a celebration of the Lennox Head community spirit. To design 2 x full page print ads, the festival programme and a certificate of appreciation, all incorporating the new logo and branding style guide.

Love-Lennox-DL-Flyer

Resulting Fruit

The development of a new logo and branding style guide that captures the essence of the Love Lennox Festival and clearly communicates the strong community spirit of Lennox Head. Fresh, classic and simplistic branding that can be used across all marketing communications including website, print and social. The development of two full page ads, a festival programme and a certificate of appreciation. 

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Big Bend

big bend organics

pure and simple branding for new organic range

the brief...

To design a logo and brand identity that conveys the premium, high quality product and its superiority compared to their competitors. A brand that communicates and represents its core values and location - a farm located on the ‘big bend’, a part of Mackenzie river in Karamarra, Central Queensland. To develop a brand that can be marketed on a commercial scale to butchers and as a stand-alone brand marketed directly to consumers.

big-bend-logo

Cultivating Solution

To communicate the superior quality of the product through the design of a modern, crisp and honest logo. To clearly establish Big Bend Organics as a leader in the organic beef industry through the creation of smart, unique branding that clearly differentiates the brand from their competitors.

big-bend-logo

Resulting Fruit

The creation of a strong, modern logo that captures the essence of the brand and that can be used across all marketing communications including website, print and social.

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Byron Bay Coffee

byron bay coffee company

Showing consumers the Byron Bay coffee difference

byron-coffee-company

the brief...

Byron Bay Coffee Company, a well established brand with solid supply channels throughout Australia and abroad, wanted to raise awareness of the brand name amongst key target audiences in major populated areas on the eastern seaboard, with the view of ‘pulling’ the brand through the channels. As well as announce to trade customers – existing, and more importantly, potential, that Byron Bay Coffee was different and customers would be asking for it.

BBCC

Cultivating Solution

A Consumer Advertising brand campaign supported by a consumer sales promotion and trade advertising campaign.The solution was to focus on what was different about Byron Bay Coffee Company – the fact that it’s from Byron Bay and stands for everything that the location does – green, environmental, quality, stylish and enjoyable.

= Coffee… The Byron Way.

byron-coffee-facebook
bus-advertising-byron-coffee

Resulting Fruit

Integrated national advertising campaign across multiple channels including press and bus advertising, executive media and coffee house advertising, PR and online advertising. Existing customers were reassured that Byron Bay Coffee Company were the right company to be with – after all they’re spending money on a consumer advertising campaign. Potential customers were made aware of the benefits of Byron Bay Coffee Company.

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Beef & Beach Restaurant

beef+beach restaurant

local favourite now attracts a national audience

beef-beach

the brief...

Build an online presence through the development of a custom-built website, establishing Beef and Beach as a stand-alone premium brand that can compete within the wedding industry.

restaurant
weddings
functions
hummer

Cultivating Solution

Design and build a custom website that is fully responsive across all platforms and create a seamless user experience across computer, tablet and phone. Use the website to leverage a premium brand identity. Build an online presence and utilise this to push bookings for functions and weddings.

beef-beach-homepage

Resulting Fruit

An attractive website that conveys the professionalism of the brand and appeals to a premium market. A website that differentiates Beef and Beach from their competitors within the highly competitive wedding industry.

services used

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