Category: Graphic Design & Print

Seven Mile Brewing Co – Packaging Redesign

Posted on by Charlotte White

Seven Mile Brewing C0.

Packaging Redesign

the brief

Barefruit was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; the American Pale Ale, the Cali Cream and the West Coast IPA. It was an exciting opportunity for Barefruit to work with a local business who required help in creating packaging that served both functional and brand purpose for their cans and cartons.

our response

Barefruit and Seven Mile Brewing worked collaboratively to develop designs that overcame the challenges faced by previous packaging of the brand. Creating individual designs for each core beer was crucial to this. In addition, the brewery prides themselves on keeping their beer cold from the moment it is poured from the vat into a can. Henceforth, Barefruit strove to ensure both the can and carton's packaging was designed with this unique point of difference.

the fruits

The result from Barefruit's and Seven Mile Brewing's collaboration is three individual can and carton designs for the brand's core beer range. The carton is specially designed for the cooler room, using cardboard that does not deteriorate in cooler temperatures and is resistant to condensation. The cans are simple in design and eye-catching, helping the brand to stand out from competitors on retailer's shelves. We also rolled out stickers for beer taps to be used in local bars with the refreshed branding. 

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C&M Garage Doors

Posted on by Charlotte White

C&M Garage Doors

Brand Refresh

C&M garage Doors business cards mock up

the brief

C&M Garage Doors has been part of the Ballina community since 1994 and is very well-known in the Northern Rivers as a leader in customer service and quality products. The team at Barefruit were very excited when C&M approached us with a brief for a brand refresh. C&M Garage Doors were looking to give some fresh air to their current branding, without disrupting their brand identity the public is so familiar with already. 

Garage Doors Old logo
Garage Doors new logo

our response

Our response began by updating the C&M Garage Doors' logo to something more fresh and current. It was crucial for us to maintain C&M's brand identity in the refreshed logo as the business already has high brand awareness within the Northern Rivers community. Once the new logo was approved, we rolled out the branding across all marketing collateral, including online collateral, car wraps, and business cards.

C&M Garage Doors car wrap
C&M Garage Doors newspaper ad

the fruits

C&M Garage Doors received as modern look and feel refresh to their existing branding, which both teams are very happy with. The community welcomed the refreshed logo and marketing collateral, and no disruption was made to the business's existing brand awareness (if anything it was boosted by the change, cutting through marketing clutter). Stay tuned for new outdoor signage at their showroom and service centre in the industrial estate which is coming soon. 

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Korff Wealth

Posted on by Charlotte White

Korff Wealth

Complete Rebrand

the brief

We were thrilled when we received the brief to work on the rebrand and name change for the former, Yellow Brick Road Wealth and Management, Northern Rivers, which is now operating under Korff Wealth. The business saw an opportunity to restructure and rebrand during the current COVID-19 crisis. With the current economic climate, Australians need expert financial advice they can trust, more than ever. And so, it was the perfect time to strategically review the business and position for future growth.

 

our response

It was time for Yellow Brick Road Wealth Management to rebrand and restructure and position themselves in the market as Korff Wealth. With Barefruit's client services and branding expertise, we made this happen with a complete rebrand. The team worked with the client on the strategic direction for the brand's future as well as the visual aspects, including a new brand name, brand image, and brand logo and brand-new website which was designed by our creative lead and put together by our digital team who assisted in organising, uploading and optimising content. As well as completely rebranded both offices Ballina and Lismore.

To inform the public of Korff Wealth's rebrand, Barefruit created an integrated campaign, that combined both online and traditional advertising. We placed online ads in GIF format to capture the attention of people searching for financial advice. This was complimented with a newspaper article and press ads that were scheduled in the local Northern Star and The Ballina Advocate over a period of four weeks as well as other collateral.

Korff Wealth Brochure for Rebrand
Korff Wealth ad for Rebrand
Korff Wealth GIF for Rebrand
Korff Wealth logo for Rebrand
Korff Wealth newspaper ad for Rebrand
Korff Wealth newspaper ad 2 for Rebrand

the fruits

The result is a slick, and professional rebrand that the client is very happy with. Korff Wealth, with its new name, new logo, brand-new website, new social media pages, and signage for the Ballina and Lismore offices will certainly be attracting old and new customers looking for an expert, objective financial advice across wealth management, insurance and lending.

The Korff Wealth rebrand was promoted in the local newspapers to help spread the word within the local community about the finance company's recent changes. This included paid advertorials and half page ads in the Byron Echo, the Ballina Advocate and the Northern Star.

 

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Tweed Holiday Parks Rebrand

Posted on by Ashleigh

Tweed Holiday Parks Rebrand

Brand Relaunch and TVC

the brief

We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.

After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.

We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

Tweed Holiday Parks Logo Evolution

our response

After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects were to evolve:

  • The name

  • The brand mark

  • Brand promise.

And…

  • Develop a custom-built website with online booking functionality,

  • Create a launch video to showcase the experience of staying at Tweed Holiday Parks,

  • Creation of templates for all collateral,

  • Production of new promotional merchandise.

the fruits

The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

 

“We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

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Reduce Single Use

Posted on by Ashleigh

Waste Warriors

Reduce Single Use Campaign

Reduce Single Use Print Advertisement

the brief

Reduce Single Use was first brought to life in the Barefruit office, since then, the local Council has come on board to push the challenge of reducing single use within the Northern Rivers community. The challenge was to challenge yourself or your colleagues for the month of May to; use a reusable coffee cup, use a refillable water bottle and; use a reusable container and cutlery for your take away items. 

 

Reduce Single Use EDM

Reduce Single Use landing Page

our response

Create a campaign identity, and marketing strategy for the Reduce Single Use campaign in Northern Rivers, Ballina.

We created a logo identity for the RSU campaign, this included the design of promotional cut outs to use at Reduce Single Use events, producing campaign guidelines, which were followed across all creative projects, campaign assets, creating a website landing page and further mock-ups of a potential website, email template design and print ads.

Reduce Single Use Advertisement

the fruits

33 local businesses signed up to take on the Reduce Single Use challenge, each week a print ad was published in the local newspaper, promoting the campaign and listing businesses each week that has signed up.

"The collaboration between Barefruit Marketing, North East Waste and Ballina Shire Council for the Reduce Single Use project is a great example of community stakeholders coming together to create good things for our community. The project was really well supported with a fantastic brand, website build and marketing advice from Barefruit Marketing. Thanks team!"

Kim

Waste Warriors

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Ballina RSL Rebrand & TVC

Posted on by Ashleigh

Ballina RSL

"All In Ballina" Campaign

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

 

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

  • to evolve the RSL brand mark and create a sub-brand system

  • create detailed brand guidelines to ensure brand consistency across all platforms

  • create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Ballina RSL Logo Before and After
Ballina RSL Logo Hierarchy

Logo hierarchy

Ballina RSL Logo Mockup

Logo mockup

RSL Club Life Magazine

Members 'Club Life' magazine mockup

RSL-Rewards-Mockup

RSL 'Your Rewards' promotion mockup

RSL Tone of Voice

Ballina RSL branding 'Tone of Voice'

Ballina RSL Guideline Mockup

New Branding Guidelines

the fruits

As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

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Raine & Horne – You List We Donate Campaign

Posted on by Ashleigh

Raine & Horne Real Estate Ocean Shores & Brunswick Heads

Supporting Aussie farmers - You List, We Donate Campaign

Raine & Horne Landing Page

Raine & Horne Landing Page

the brief

Client needed to get more properties listed in 2018. The client would like to donate $1000 to the Aussie Helpers Farmer Charity for every home listed between now and the 31 st of January. The initiative hopes to help Aussie farmers in hardship with financial support. Help us, help the farmers!

Have as much presence as possible with an enticing offer over three month period to generate leads eventually resulting in listings.

our response

To keep within budget, we were to utilise client’s current media buy (local press, digital, social, EDM/database, radio) for an integrated campaign across all possible channels.

Raine & Horne DL Flyer

Raine & Horne DL Flyer

Raine & Horne Advertisement

Raine & Horne Advertisement

the fruits

Generated ‘Aussie Farmer’ campaign awareness through regular EDMs, Radio, Flyers, Website, Social, PR and Editorial.

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BCMC

Posted on by Ashleigh

Ballina Campervans, Motorhomes & Caravans

The RV Specialists Plate Clearance Sale

the brief

Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock.

BCMC Plate Sale Website Image

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

  • local press

  • TV and radio

  • targeted digital advertising

  • targeted emails

  • social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

BCMC Plate Sale Social Media Assets
BCMC Plate Sale Press Ad

BCMC Plate Sale Press Ad

the fruits

The resulting fruit was bountiful; with an increase in website and social traffic and trackable leads generated, resulting in 11 in April and 6 more in the first week of May.

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Horizon Motorhomes

Posted on by fruityadmin

Horizon Motorhomes

Establishing Horizon Motorhomes as the as the award-winning manufacturer of motorhomes

Logo

The Brief...

Horizon Motorhomes, a well-established brand for Manufacturing Motorhomes in Australia wanted to market their brand through consistent national and local branding and advertising, TVC and video production, collaborations, EDMs, developing a strong social media following and national and local PR.

Cultivating Solution

Carry out photo shoots and video production, design marketing collateral and create custom-built EDMs consistent with the brand, grow the brand’s social media following and increase engagement. As well, as draft PR campaigns to acknowledge the company’s success at local and national business awards, the launch of a new model into their range and the opening of their new purpose built state of the art factory in Ballina.

Statistics

Resulting Fruit

The development of fresh, modern and professional branding that can be used across all marketing communications including, website, print and social. As well as the establishment of a new video series for TV, youtube and the website.

Barefruit Marketing have created a truly recognisable and cohesive brand identity for Horizon Motorhomes that has seen us compete on a national stage and win a series of awards, including Motorhome Manufacturer of the Year for the last two years.

CLAYTON KEARNEY

Horizon Motorhomes, Director

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