Graphic Design & Print Archives - Barefruit Marketing®

THP Rebrand

Posted on October 30, 2019November 19, 2019 by Ashleigh

the fruits

The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

“We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

Ballina RSL Rebrand & TVC

Posted on July 5, 2019January 20, 2020 by Ashleigh

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

to evolve the RSL brand mark and create a sub-brand system
create detailed brand guidelines to ensure brand consistency across all platforms
create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Reduce Single Use

Posted on June 19, 2019January 30, 2020 by Ashleigh

Raine & Horne – You List We Donate Campaign

Posted on April 23, 2019September 18, 2019 by Ashleigh

the brief

Client needed to get more properties listed in 2018. The client would like to donate $1000 to the Aussie Helpers Farmer Charity for every home listed between now and the 31 st of January. The initiative hopes to help Aussie farmers in hardship with financial support. Help us, help the farmers!

Have as much presence as possible with an enticing offer over three month period to generate leads eventually resulting in listings.

our response

To keep within budget, we were to utilise client’s current media buy (local press, digital, social, EDM/database, radio) for an integrated campaign across all possible channels.

BCMC

Posted on April 7, 2019March 18, 2020 by Ashleigh

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

local press
TV and radio
targeted digital advertising
targeted emails
social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

UPA Home Care Information Booklet: Graphic Design

Posted on January 1, 2019March 25, 2020 by Ashleigh

UPA North Coast - Home Care made for you

UPA North Coast are providers of Aged Care Services, as well as Youth Care Services and Residential Care on the North Coast. An award-winning provider that has been established in the Home Care industry, with an excellent reputation, since 1995.

The brief...

Our agencies brief was to reach the desired audience and provide an informative resource whilst also meeting the legislative requirements of our client. A comprehensive information booklet was developed for UPA North Coast Home Care Services.

Providing the target audience with the knowledge they need to understand the care and service options that UPA Home Care has on offer. Whilst also highlighting their dedication to partner with their clients in assisting them in living the life they want. The glossy booklet was printed on a high-quality matt stock and follows the Home Care team's latest branding which ties directly in with the "Keeping your traditions" TV Commercial campaign from the end of 2018.

The Cultivating Solution

Since launching this booklet, interest has been shown from other UPA Home Care districts in the booklet, with a look to rolling it out further across the state.

You can read more about UPA North Coast and the service they offer here.

UPA Charity

Posted on August 9, 2017March 18, 2020 by fruityadmin

Cultivating Solution

Rebrand and refresh of the logos for each service. Create a new, full custom UPA Youth Care website and create and implement a large scale social, radio and print advertising campaign. Create advertising for Home Care including strong PR opportunities to attract new Home Care clients. Rebrand all North Coast collateral including reports, newsletters, signage, cars, posters and more.

Resulting Fruit

A unique and attractive website that conveys the nature of Youth Care UPA, as well as strong PR campaigns that have attracted new clients to all UPA services and increased awareness of the umbrella brand. Refreshed branding to go forward with.

Recognising the need for some additional marketing across our Region’s services, we researched local marketing firms and invited three firms to meet with us and understand our brief.

Evan, Claire and the Barefruit Team have proved the right choice for UPA North Coast Region. From our first contact, Evan and team have been very professional, listened intently to our vision for refreshing our brand and creating a fresh marketing campaign, whilst still respecting UPA’s existing logo, Mission and Values , and the team’s enthusiasm to understand UPA’s history and what makes our organisation different to other competitors.

Importantly, Barefruit were able to deliver a marketing campaign that met our budget for the project and were certain cost competitive compared to the other firms we met with. As our Account Managers, Evan and Jo have been responsive, very creative and delivered a high quality, cost effective marketing campaign. Work to date has included fresh branding, targeted media advertising (print, social media and radio), a new website for Youthcare and a well-planned program for the next few months.

Evan, Jo and the Barefruit Team have been easy to work with and managed the diversity of our programs seamlessly to retain the UPA brand across each care service.

I highly recommend Barefruit Marketing to anyone looking for a motivated team of marketing professionals.

Whenua Morton

UPA, Regional Manager

Tweed Holiday Parks Rebrand

Space to be...

the brief

We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.

After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.

We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

our response

After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects were to evolve:

The name

The brand mark

Brand promise.

And…

Develop a custom-built website with online booking functionality,

Create a launch video to showcase the experience of staying at Tweed Holiday Parks,

Creation of templates for all collateral,

Production of new promotional merchandise.

the fruits

Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

Like what we do? Let us help your business grow🌱with your own marketing campaign. Send us an enquiry below...

Hey Team Fruity!

Ballina RSL

"All In Ballina" Campaign

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

to evolve the RSL brand mark and create a sub-brand system

create detailed brand guidelines to ensure brand consistency across all platforms

create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Logo hierarchy

Logo mockup

Members 'Club Life' magazine mockup

RSL 'Your Rewards' promotion mockup

Ballina RSL branding 'Tone of Voice'

New Branding Guidelines

the fruits

As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

Like what we do? Let us help your business grow🌱with your own marketing campaign. Send us an enquiry below...

Hey Team Fruity!

Waste Warriors

Reduce Single Use Campaign

the brief

our response

Create a campaign identity, and marketing strategy for the Reduce Single Use campaign in Northern Rivers, Ballina.

the fruits

33 local businesses signed up to take on the Reduce Single Use challenge, each week a print ad was published in the local newspaper, promoting the campaign and listing businesses each week that has signed up.

Kim

Like what we do? Let us help your business grow🌱with your own marketing campaign. Send us an enquiry below...

Hey Team Fruity!

Raine & Horne Real Estate Ocean Shores & Brunswick Heads

Supporting Aussie farmers - You List, We Donate Campaign

Raine & Horne Landing Page

the brief

Client needed to get more properties listed in 2018. The client would like to donate $1000 to the Aussie Helpers Farmer Charity for every home listed between now and the 31 st of January. The initiative hopes to help Aussie farmers in hardship with financial support. Help us, help the farmers!

Have as much presence as possible with an enticing offer over three month period to generate leads eventually resulting in listings.

our response

To keep within budget, we were to utilise client’s current media buy (local press, digital, social, EDM/database, radio) for an integrated campaign across all possible channels.

Raine & Horne DL Flyer

Raine & Horne Advertisement

the fruits

Generated ‘Aussie Farmer’ campaign awareness through regular EDMs, Radio, Flyers, Website, Social, PR and Editorial.

Like what we do? Let us help your business grow🌱with your own marketing campaign. Send us an enquiry below...

Hey Team Fruity!

Ballina Campervans, Motorhomes & Caravans

The RV Specialists Plate Clearance Sale

the brief

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

local press

TV and radio

targeted digital advertising

targeted emails

social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

BCMC Plate Sale Press Ad

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...

Like what we do? Let us help your business grow🌱with your own marking campaign.
Send us an enquiry below...

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...