Capturing the essence of local love lennox festival
Refresh the Love Lennox Festival branding through the creation of a new logo and style guide to use throughout all collateral. To communicate the strong sense of community and the family-orientated feel of the festival through clean, modern and simplistic branding. Incorporate a balance of fun and professionalism that speaks to potential attendees as well as potential festival sponsors.
To redesign the Love Lennox Festival logo and branding style guide to communicate the fun of the festival as a celebration of the Lennox Head community spirit. To design 2 x full page print ads, the festival programme and a certificate of appreciation, all incorporating the new logo and branding style guide.
The development of a new logo and branding style guide that captures the essence of the Love Lennox Festival and clearly communicates the strong community spirit of Lennox Head. Fresh, classic and simplistic branding that can be used across all marketing communications including website, print and social. The development of two full page ads, a festival programme and a certificate of appreciation.
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Byron Bay Coffee Company, a well established brand with solid supply channels throughout Australia and abroad, wanted to raise awareness of the brand name amongst key target audiences in major populated areas on the eastern seaboard, with the view of ‘pulling’ the brand through the channels. As well as announce to trade customers – existing, and more importantly, potential, that Byron Bay Coffee was different and customers would be asking for it.
A Consumer Advertising brand campaign supported by a consumer sales promotion and trade advertising campaign.The solution was to focus on what was different about Byron Bay Coffee Company – the fact that it’s from Byron Bay and stands for everything that the location does – green, environmental, quality, stylish and enjoyable.
= Coffee… The Byron Way.
Integrated national advertising campaign across multiple channels including press and bus advertising, executive media and coffee house advertising, PR and online advertising. Existing customers were reassured that Byron Bay Coffee Company were the right company to be with – after all they’re spending money on a consumer advertising campaign. Potential customers were made aware of the benefits of Byron Bay Coffee Company.
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