Supporting Local Businesses

In these crazy times, it’s crucial for us to pull together and act with purpose. There is a light at the end of the tunnel so let’s prepare now, so we are strong for the recovery phase.

As a small business ourselves, we are taking a step back and looking at things very differently. Customer behaviours are changing and we all need to adapt to that. Some of the things we are doing for ourselves and our clients include:

  • Reviewing marketing strategies to ensure budgets are being spent in the most efficient and effective way
  • Changing the focus of marketing promotions in keeping with the Government-enforced changes taking place
  • Doing stuff, not saying stuff. Showing our integrity and helping people at this time, ensuring no-one is seen to be ‘exploiting’ this situation in any way
  • Ensuring we have robust but fluid strategies in place, so when this time of uncertainty ends, we will be strong businesses ready to take on the growth period that will come
  • Digital marketing will be a focus now more than ever and it’s important we retain a strong presence in this space. Bricks and mortar businesses can see online as an opportunity at this time – it just needs us to ‘think differently’. Physical events that have been in existence for years are finding ways to reach audiences by embracing the online space in lots of unique ways.

Barefruit have a live web event taking place this Thursday 26th March at 11am (NSW time) open to any business owner or manager. The purpose of this web event is to offer some sound (and sane) advice to businesses who are feeling, let’s face it, a bit confused at the moment.

We all need to stay relevant to our customers and think about their pain points and how we can help them overcome them. Life will go on and your customers will still need you, so let’s be positive and think ahead, adopting strategies for our businesses that are affordable and scalable.

We hope to see you on Thursday at our web event, feel free to pass on to any friends or colleagues you think could benefit.

Thinking of all our clients at this time. Stay safe and healthy

Claire and the Barefruit team

International Women’s Day: Event Marketing

In honour of International Women's Day (March 8), Barefruit Marketing hosted a charity event to bring our local women together for a fun & inspiring night out. Held at Beef & Beach in Lennox Head on Friday 6th March, the event attracted over 140 local women and raised just under $10,000 for Lennox-based charity, Rafiki Mwema.

The night was hosted by Mandy Nolan - one of Australia’s strongest female comedic talents – and featured a panel of four local female speakers, sharing their inspirational stories of bravery, friendship and standing strong.

Over 35 local businesses donated over $10,000 in raffle prizes. 100% of ticket and raffle proceeds will go to Rafiki Mwema, to support a social enterprise project for their older girls so when they leave Rafiki’s care at 18 years old, they can do so as strong, independent and self-sufficient young women. Rafiki’s purpose is to support vulnerable children who have been victims of sexual abuse in Kenya and work to stop the cycle of abuse. Find out more info, or join the Rafiki family by donating or sponsoring a child, at rafikimwema.com

“The event was a huge success – tickets sold out within three weeks, and we had a lot of women on the waitlist. We are already planning next year’s event with a bigger space so we can cater to more people. We are blown away by the generosity of local businesses who sponsored the event and donated prizes and by the women who supported by attending and buying raffle tickets. The money raised is going to a great cause and we are so honoured that we are lucky to be able to help” said Barefruit Marketing Co-founder and Director, Claire Harding.

The speakers included Claire Harding Co-founder of Barefruit, Sarah Rosborg, Co-founder of Rafiki Mwema, Rikki-Lee Petrie, Founder of Bod Squad and Stuntwoman Marese Emanuel. They were interviewed by Mandy Nolan followed by lots of laughs and plenty dancing to The Soundrop DJ’s.

International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity, with the 2020 theme being #EachForEqual.

If you’d like to be notified when tickets go on sale for our next event, sign up for our mailing list here.

Thank you to everyone who supported this event, include:

Event Sponsors:

Our wonderful speakers: Claire Harding, Sarah Rosborg, Rikki-Lee Petrie & Marese Emanuel

To each of the wonderful businesses who generously donated prizes for our raffle (listed below), and all of our helpers on the night.

And most importantly thank you to everyone who came along, bought raffle tickets, listened to the speakers, laughed along with Mandy and had a night out with friends to celebrate just how awesome women are!!

Prizes donated by:

 

Fluro Friday to Free the Funk!

October is Mental Health Awareness Month, so to help break the stigma and start a conversation about mental health, some of the Barefruit team joined the community Fluro Friday event on Friday 11th October in Lennox.

Organised by Trent Chapman from Movement Function Fitness, the morning included an anti bad vibes circle, surfing, a dance workout, breakfast and some stand-up comedy. Barefruit was there providing OJ for all of those who braved the dark, cold morning!

Fluro Friday was born at Bondi Beach 6 years ago – a weekly sunrise session where the community dress up in the brightest outfits possible and share stories, surf and do yoga to raise awareness of mental health.  It has now spread to more than 200 beaches worldwide, and offers surf programs to people facing mental health challenges. You can read more about the OneWave foundation and all they do here, and check out what beaches run regular Fluro Friday events here.

1 in 5 people experience mental health issues each year and 65% of these people don't seek treatment. Having a safe space to talk about mental health can save lives, and that is exactly what OneWave is doing…..sometimes one wave is all it takes.  Yew!

Related Tags: Marketing Consultant Gold Coast

Barefruit Marketing shortlisted for the My Business Awards and Northern Rivers Business Awards

Following our recent win at the Ballina Business Awards, we are proud to announce that Barefruit has been shortlisted for three more awards!

We are finalists in the My Business Awards, one of Australia’s longest-standing business awards programs, the Media, Marketing and Advertising Business of the Year category.

We have also been announced as finalists in the Northern Rivers Business Awards, in two categories - Excellence in Small Business and Excellence in Business & Professional Services.

The My Business Awards is the premier awards program celebrating Small to Medium (SME) businesses. It acknowledges the achievements of business owners and showcases their talent and excellence. The Awards span 32 categories across defence, finance, hospitality, travel, tourism, business, trades, retail and more.

“Small and medium business owners work exceptionally hard, and do so amid a complex regulatory framework, an uncertain economic outlook and a rapidly changing marketplace, thanks to the pace of technological change,” said My Business editor Adam Zuchetti. “This year’s My Business Awards finalists are shining examples of how these challenges are being faced head-on by Aussie businesses to deliver outstanding service to their customers, become attractive places to work and be a force for good within their local communities. On behalf of the My Business team, I warmly congratulate all of our finalists for 2019 and wish them the best of luck on the night.”

Evan Harding, Co-Founder and Head Harvester said he was humbled by the nomination. “These awards recognise some of the country’s innovators within our industry, so it is an incredible honour to be shortlisted. It is a testament to our workplace culture and attracting highly skilled individuals who are passionate about what they do.”

Claire Harding, Co-Founder and Chief Juicer added “I started this agency in my dining room seven years ago, knowing that I wanted to do what I enjoy, with people and brands that interest and excite me.  I love watching our agency and clients grow and thrive!”

Barefruit Marketing certainly has grown from its humble beginnings in 2012 in a dining room in Lennox Head.  Since then, the duo has grown into a full-service in-house team of 13 and multiple contractors across a variety of disciplines including photography, graphic design, copywriting, public relations, and strategic brand management. More recently, Barefruit secured a ‘Digital Marketing gun’ Felismina Jom and Creative superstar Alex Wales.

The My Business winners will be announced at a black-tie event held at The Star in Sydney on Friday 15 November, and the Northern Rivers winners will be announced at a gala evening on Saturday 19 October at the Ballina RSL Club.

Fingers crossed for our local agency representing our region. Wish us luck!

Related Tags: Web Design Northern RiversGraphic Design Gold Coast

Barefruits top 5 tips on Keeping Australia Beautiful

Over the past few years Barefruit has been implementing strategies and practices to lower our environmental impact, including banning all single use plastics in the office. A litter free and sustainable future is one of Barefruits main goals for the future and we love encouraging other local businesses to participate also. So, as it’s Keep Australia Beautiful week, we thought it was only fitting to share our top 5 tips to keeping our local community beautiful!

Reduce Single Use – An initiative produced through the collaboration between Barefruit Marketing and the Ballina Shire Councils ‘Waste Warriors’. Established to encourage other businesses in the local area to be more accountable. Including no single use plastics, eco-friendly office practices such as double-sided printing and using online filing systems, reusable crockery provided for staff lunches and the use of keep cups on coffee runs!

Take three for the sea – Residing in the coastal town of Ballina we all know the impact that microplastics and litter are having on our beautiful waterways. On our morning walks or afternoon runs we all consciously make an effort to clean the areas we are in and encourage others to do so too!

Shop local – Farmers markets, wholefood shops and road side stalls all offer great produce and supplies that don’t come over packaged. From fruit, veg and meat to natural products or loose-leaf teas. It’s a great way to support your local economy also.

Be prepared – Keep extra reusable bags in your car or in the workplace, invest in a keep cup and some good quality lunch containers. Being prepared will mean you won’t be left with no other options.

Recycle – Easy peasy lemon squeezy recycling. Check out the council’s great A-Z resource to learn what items go into what bin.

Find out more about Keep Australia Beautiful week and how to get involved here.

 

Ballina Business Excellence Awards 2019

Ballina Business Excellence Awards Win for Barefruit Marketing

The juicy team at Barefruit has taken out another accolade, winning ‘2019 Business Excellence in Business and Professional Services’ at the Ballina Shire Business Awards on Saturday August 10th

We were in top company competing with a variety of business services including real estate agencies, mortgage lenders and consulting companies.

Chief Juicer Evan Harding says “We feel that a large part of our success can be attributed to creating a workplace culture that is passionate - passionate about what we do for our clients, but also about our team’s wellbeing, and how we give back to the local community and beyond.”

passion

He goes on to say “We have brought together a team of highly creative and skilled individuals, who are dedicated to seeing their clients succeed in all aspects of their business. We spend the time to build personal relationships in order to thoroughly understand their goals and devise an individual strategy to ultimately deliver results.”

workplace wellbeing

We extend this approach internally as well. Our Agency manager says that we “Have brought together a group of people who truly care about each other. We work around individual schedules and have flexible hours which allow certain life, family and extracurricular activities to fit into our professional lives. This approach really pays off when the team are living a well-balanced life and are able to let the creativity and strategic thinking flow naturally”.

giving back

We also donate a heap of hours on a pro bono basis working closely with community projects and not for profits. This year we dedicated our time and resources to the Ballina Shire’s ‘Reduce Single Use’ campaign, Biala Support Services (supporting people with disabilities) and Rafiki Mwema (who recently gained worldwide exposure when they were one of fifteen charities followed on Instagram by the Sussex Royals Harry and Megan).

Chief Juicer Claire Harding notes that “This is what I love about creating this agency from the ground up. We are able to craft a special workplace in the way we want to see change in business…and the world. I started this agency seven years ago in my dining room knowing that I wanted to do what I love, while seeing clients succeed and the community grow. I can’t wait to see what the future holds for us.”

Related Tags: Graphic Design Gold Coast

Ballina RSL: Rebranding our local icon

Ballina RSL Rebrand by Barefruit Marketing

We love sharing the work that we do – especially when that work is so recognisable within our local business community!

The Ballina RSL approached Barefruit over 15 months ago to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC (currently being aired) which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina.

Our Branding and Strategy Director Jo Schultz says, “We were really excited when we received this brief and work on such an iconic brand.”

She continues, “The project was a team effort from the start, with the input and experience from the RSL’s management team coupled with our seasoned creatives and strategists we have delivered a marketing plan, TV commercial and a whole re-brand.”

Ballina RSL Logo Update

The team at Barefruit are an experienced bunch of international talent from major agencies who can bring knowledge and make the most out of our clients budgets. Our best work is achieved when we are able to develop close relationships with our clients to best understand their brand and develop a solution to suit their needs.

“This was a major undertaking for the RSL” states Bill Coulter, Ballina RSL CEO. “Working with the Barefruit team we now have a marketing plan, fresh and exciting new brand and a TVC managed and produced by Barefruit and shot by Rest Your Eyes to let our community and visitors know what we have to offer. All in under 15 months. We are really proud of the end result”.

If you would like to find out how Barefruit can take your business branding to the next level,  you can email us hello@barefruit.com.au or better yet, pop into our office on River Street to meet the team and have a coffee.

Plain speaking: Search Engine Optimisation

SEO and SEM at Barefruit Marketing

In light of our recent pledge to serve our clients as Plain Speaking Creative Thinkers, we’re here to demystify two of the most underrated acronyms in marketing; SEO and SEM. I know what you're thinking "Aren't they the same thing??" Put simply, nope. Here's why...

Search engine optimisation and search engine marketing are two separate marketing strategies that work hand in hand to drive traffic to your website. However, any traffic is not, in fact, good traffic. You want to be attracting quality over quantity i.e. potential customers rather than bots or people who are just going to bounce straight off your site - which in the long-run affects your ranking negatively.

So what is SEO?

Search Engine Optimisation is the process of maximising the amount of traffic to your website. This is done by ensuring your website ranks high in the results returned by search engines, think Google, Bing etc. SEO consists of on and off-page activities including keyword optimised blog content, building authentic links from other sites to your website and optimising page content.

...and what is SEM?

Search Engine Marketing is a form of internet marketing that utilises paid search avenues such as Pay Per Click (PPC) Google Ads. Then there is paid Social Media marketing – but that’s another post altogether! Another method is landing page creation which is ideal for converting click-through traffic into leads. SEM is a customisable solution for any business wanting to drive traffic to their website

Through a whole range of tailored solutions, you can utilise SEO and SEM to work wonders for your website. If you’ve been contemplating looking into this service for your business, you can find out more here or register your interest below for more information.

learn more

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Related Tags: Graphic Design Gold Coast

How does Instagram removing ‘likes’ affect my business?

Instagram trials hidden likes

From today, Instagram users in Australia will no longer be able to see the total number of 'likes' on posts. While you will still be able to see the number of likes on your own posts, you won't be able to see likes on others posts and vice versa.

This is part of a trial to remove pressure from users on the platform. “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” said Mia Garlick, the Facebook Australia and New Zealand director of policy. “We are now rolling the test out to Australia so we can learn more about how this can benefit people’s experiences on Instagram, and whether this change can help people focus less on likes and more on telling their story.”

Measurement tools and engagement metrics will still be available, so the change won't affect business users. Influencers, on the other hand, who use the number of likes they receive on posts to secure partnership deals, will have to start focusing on other metrics. With so many people mindlessly scrolling Instagram and liking posts, focussing on post saves, swipe-up to buy and reach are far more important measures of engagement, that are more likely to lead to a sale.

A decision will be made at a later date on whether or not the update will be made permanent.

If you would like more information on how this may implicate you or if you are interested in learning more about Social Media Marketing for your business contact us for a chat!

Fresh Fruit for the Office

Fliss and Cat Barefruit Employees

Here at Barefruit, we love fresh fruit 🍊🍌🍎 Not just the type you get from the local grocer but also new additions to our team!

Our management team put their noggins together and defined what makes a stand-out Barefruit employee? The ability to determine effective strategies, to see the bigger picture and to know that no 'one size fits all' in the world of marketing. With this in mind, Barefruit recently recruited two new team members - a new Digital Account Director, Felismina Jom, and Agency Manager, Cat Smith. Felismina is a creative thinker, a mother of two, and a kind and happy soul. While Cat is a fun-loving Jill of all trades whose creativity and caring nature flows into her work seamlessly; and, of course, they’re both a bit fruity!

Meet Cat - Doggo Lover and Agency Manager

Originating from New Zealand Cat has also previously worked for companies such as Vodafone, KPMG and Westpac. On relocating to Sydney Australia in 2012, Cat worked at RedBalloon and Macquarie Bank, before moving to Lennox Head in 2016. Cat is an experienced Office Manager and Executive Assistant, generally working in HR or Learning and Development teams.

Cat, while formally appointed the Agency Manager at Barefruit, also looks after everything from finance and Human Resources (HR) to cleaning the fish tank that is home to our resident fish named ‘Chips’! By far the most important part of Cat’s role, besides Chips, is the wellbeing of the Barefruit team. She has a passion for creating a great employee experience and work culture for the team. This enthusiasm stems from her time at RedBalloon as their Employee Experience Coordinator. Cat also holds a diploma in Event Management and Interior Design and has her own creative hobby business – making custom macramé wall hangings and hosting workshops in her spare time. You can find her work on Instagram and Facebook by searching for The Knot Smith.

Meet Felisimina - Digital Account Director and Tap Dancing Diva

Felisminas creative nature had her dreaming of a career as a tap dancer! But instead, she opted for University and graduated with a Business Degree. Just like her tap-dancing days, she moved quickly and tapped into her skills to begin her career as a Change Management Consultant working on training and communication for large scale IT projects. This role set Felismina up as a sort of "middle-woman" for the technical/digital world.

Related Tags: Branding Gold Coast

Always being one to jump at opportunities that come her way, Felismina and her husband left corporate jobs to start their very own digital agency in 2000 - back when the world was only in Web 1.0! Witnessing the World Wide Web evolve and how it has affected businesses, of all scales, Felismina has supported many small to medium-sized businesses enabling them to thrive through digital solutions. While the agency continues to operate in Sydney, Felismina, her husband and two sons Mani and Max made the leap North to the beautiful town of Lennox Head. Felismina utilised her experience and expertise to support small business owners through government programs where she aided them in implementing their very own digital strategies. In pivoting back to agency work at Barefruit Marketing, Felismina remains passionate about helping clients to navigate the increasingly complex digital world to meet real business objectives. Bringing her renewed energy to implement digital solutions at Barefruit - the team can't wait to see what she achieves.

Cat and Felismina have joined the team at an exciting time for Barefruit. Started by Claire and Evan Harding after a collective 30-year career in UK agencies, the agency is celebrating its seventh year as an all-service agency; marking the occasion with a branding refresh and awareness campaigns that encompass the Barefruit ethos. With an increasing demand for marketing locally and nationally, the Barefruit Marketing team are excited about what's in store. This regional agency provides expertise right across the marketing mix – from strategy and planning to advertising, design, PR, events, website design and Felismina's speciality, digital marketing.

As the agency expands we are always on the lookout for talented and creative individuals who share the Barefruit Marketing Ethos. Get in touch with the team and say hey!