How does Instagram removing ‘likes’ affect my business?

Instagram trials hidden likes

From today, Instagram users in Australia will no longer be able to see the total number of 'likes' on posts. While you will still be able to see the number of likes on your own posts, you won't be able to see likes on others posts and vice versa.

This is part of a trial to remove pressure from users on the platform. “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” said Mia Garlick, the Facebook Australia and New Zealand director of policy. “We are now rolling the test out to Australia so we can learn more about how this can benefit people’s experiences on Instagram, and whether this change can help people focus less on likes and more on telling their story.”

Measurement tools and engagement metrics will still be available, so the change won't affect business users. Influencers, on the other hand, who use the number of likes they receive on posts to secure partnership deals, will have to start focusing on other metrics. With so many people mindlessly scrolling Instagram and liking posts, focussing on post saves, swipe-up to buy and reach are far more important measures of engagement, that are more likely to lead to a sale.

A decision will be made at a later date on whether or not the update will be made permanent.

If you would like more information on how this may implicate you or if you are interested in learning more about Social Media Marketing for your business contact us for a chat!

Fresh Fruit for the Office

Fliss and Cat Barefruit Employees

Here at Barefruit, we love fresh fruit 🍊🍌🍎 Not just the type you get from the local grocer but also new additions to our team!

Our management team put their noggins together and defined what makes a stand-out Barefruit employee? The ability to determine effective strategies, to see the bigger picture and to know that no 'one size fits all' in the world of marketing. With this in mind, Barefruit recently recruited two new team members - a new Digital Account Director, Felismina Jom, and Agency Manager, Cat Smith. Felismina is a creative thinker, a mother of two, and a kind and happy soul. While Cat is a fun-loving Jill of all trades whose creativity and caring nature flows into her work seamlessly; and, of course, they’re both a bit fruity!

Meet Cat - Doggo Lover and Agency Manager

Originating from New Zealand Cat has also previously worked for companies such as Vodafone, KPMG and Westpac. On relocating to Sydney Australia in 2012, Cat worked at RedBalloon and Macquarie Bank, before moving to Lennox Head in 2016. Cat is an experienced Office Manager and Executive Assistant, generally working in HR or Learning and Development teams.

Cat, while formally appointed the Agency Manager at Barefruit, also looks after everything from finance and Human Resources (HR) to cleaning the fish tank that is home to our resident fish named ‘Chips’! By far the most important part of Cat’s role, besides Chips, is the wellbeing of the Barefruit team. She has a passion for creating a great employee experience and work culture for the team. This enthusiasm stems from her time at RedBalloon as their Employee Experience Coordinator. Cat also holds a diploma in Event Management and Interior Design and has her own creative hobby business – making custom macramé wall hangings and hosting workshops in her spare time. You can find her work on Instagram and Facebook by searching for The Knot Smith.

Meet Felisimina - Digital Account Director and Tap Dancing Diva

Felisminas creative nature had her dreaming of a career as a tap dancer! But instead, she opted for University and graduated with a Business Degree. Just like her tap-dancing days, she moved quickly and tapped into her skills to begin her career as a Change Management Consultant working on training and communication for large scale IT projects. This role set Felismina up as a sort of "middle-woman" for the technical/digital world.

Always being one to jump at opportunities that come her way, Felismina and her husband left corporate jobs to start their very own digital agency in 2000 - back when the world was only in Web 1.0! Witnessing the World Wide Web evolve and how it has affected businesses, of all scales, Felismina has supported many small to medium-sized businesses enabling them to thrive through digital solutions. While the agency continues to operate in Sydney, Felismina, her husband and two sons Mani and Max made the leap North to the beautiful town of Lennox Head. Felismina utilised her experience and expertise to support small business owners through government programs where she aided them in implementing their very own digital strategies. In pivoting back to agency work at Barefruit Marketing, Felismina remains passionate about helping clients to navigate the increasingly complex digital world to meet real business objectives. Bringing her renewed energy to implement digital solutions at Barefruit - the team can't wait to see what she achieves.

Cat and Felismina have joined the team at an exciting time for Barefruit. Started by Claire and Evan Harding after a collective 30-year career in UK agencies, the agency is celebrating its seventh year as an all-service agency; marking the occasion with a branding refresh and awareness campaigns that encompass the Barefruit ethos. With an increasing demand for marketing locally and nationally, the Barefruit Marketing team are excited about what's in store. This regional agency provides expertise right across the marketing mix – from strategy and planning to advertising, design, PR, events, website design and Felismina's speciality, digital marketing.

As the agency expands we are always on the lookout for talented and creative individuals who share the Barefruit Marketing Ethos. Get in touch with the team and say hey!

The Future is NO Plastic

Reduce Single Use

At Barefruit Marketing we are proud supporters of Ballina’s ‘Reduce Single Use’ challenge. In collaboration with Ballina Shire Council and Waste Warriors, we initiated the challenge to get other businesses on board after our own successful office challenge.

At the beginning of 2018, the Barefruit team watched a documentary called ‘A Plastic Ocean’. It had a profound effect – we were horrified and saddened by what we learned, and deeply inspired to create change. A new mindset was born within the office…

The Barefruit mindset, a forever habit, or our planet will get sick, and so will our animals and children and their children…

We realised how much we were contributing to the problem by using single use coffee cups, takeaway containers and food packaging, so we started an office challenge. We purchased reusable coffee cups, drink bottles and shopping bags for the team, and set up the following rules:

    • NO single use plastics
      1. NO disposable coffee cups – only reusable cups to be used
      2. reuse coffee carrying trays
      3. BYO bowl/crockery to local cafes
    • Sustainable switches
      1. reusable rags instead of paper towels
      2. keep cups
      3. reusable shopping bags
      4. metal straws over single-use plastic ones
      5. reusable cutlery and plates over toss-away versions
      6. beeswax wraps instead of plastic wrap
    • Composting food scraps
    • Double-sided printing policy
    • Car sharing/pooling to meetings
    • Dropbox filing system instead of paper filing
    • Correct recycling

Breaking the above rules = 10 burpees (in the office)

Within no time, this new way of thinking was second nature, and our waste has become minimal.

Have you joined the Reduce Single Use Challenge yet? Head over to @reducesingleuse to sign up your business and see how much of a difference you can make. We are proud supporters of this great initiative  #reducesingleuseballina

Barefruit Marketing: Plain Speaking Creative Thinkers: Deja Poo

Marketing Agency Plain Speaking Creative Thinkers

Jargon, buzzwords, total utter gibberish... Whatever you call it, no one wants to be bombarded with a bunch of terms they just don't understand. You've made the decision to invest in marketing your business, you attend your first meeting with a marketing consultant, and you walk out, head swimming and feeling as glazed as a doughnut!

Barefruit Marketing are challenging this preconception of marketing agencies, alongside our recently updated branding which you can check out here, we’re rolling out our pledge as 'Plain Speaking Creative Thinkers'.

To Barefruit.

/bair-froot/

verb
To yield results from creative marketing solutions that cultivate brands – primarily from a down to earth, plain speaking agency

(see also: refreshingly different approach)

Our roots

Eleven years ago Barefruits’ Chief Juicer and Head Harvester, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life. In 2012 they established Barefruit Marketing, a boutique marketing agency focused on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

A refreshingly different approach

Here at Barefruit we firmly believe that to provide the best marketing strategies, we need to know you and your business first – there’s no ‘one size fits all’ here. This ethos is ingrained in the Barefruit staff who pride themselves on providing a personable, transparent and mutually beneficial service to our clients.

With an ever-changing marketing industry, we understand that it’s not our clients' job to keep up to speed with the lingo, the latest trends or algorithm changes - it’s damn near impossible sometimes! That’s where we come in, our no bullshit approach to marketing means that you, as our client, can feel confident in the marketing services and advice you are receiving; and better yet, understand what you are paying for! Our Plain Speaking Campaign encompasses this with an approach that is all about no distraction communications. It’s about plain, simple, easy to read information and only exactly what you need, and want, to know.

Keen to know more? Check out our blog where we break down some common marketing terms for you; including what is GDPR, tips on local SEO, utilising #hashtags and what exactly does Earned Media mean for your business.

So, if you’ve been considering taking the next step with your business, or if you’re just starting out, head over to our contact page and let Barefruit Marketing show you how smooth the process can be.

Our Resident Artist FAW Showcasing at The Other Art Fair

Here at Barefruit marketing, we thrive on encouraging our staff to achieve greatness in their chosen creative field, both in and out of work. From photographers, graphic designers, screenwriters and artists, we have a real mix of creative personalities on our team.

Our creative lead, Alex Wales, is not only a stellar designer he is an impressive artist also. Graduating from the University for Creative Arts in the UK, with honours in illustration, Alex started his career at M&C Saatchi in London; where he utilised his ideation and drawing skills to storyboard and create advertising concepts for clients. Joining the team after moving to the Northern Rivers, Alex is one of many of our international hires who brings a wealth of knowledge to the team. As Barefruit's Creative Lead, Alex oversees all traditional and digital creative output produced by the agency.

His latest project

Outside of work, Alex is an avid surfer, cycler and is a co-founder of Liar the Label, a sustainable clothing label and blog. Recently he has been excitedly working towards putting together his exhibition for The Other Art Fair at The Facility in Melbourne from the 2nd until the 5th of May. An excellent opportunity for Alex to meet and mingle with like-minded people who love art. Alex says, “It’s rare for events like these to happen during the year, and to make art accessible to all who are invested in the industry and passion of the art world.”

The Other Art Fair, presented by Saatchi Art, is one of the preeminent artist fairs in Australia. Providing the public with the opportunity to discover and buy art directly from 120 of the best emerging and independent artistic talents. Presenting handpicked artworks spanning all mediums The Other Art Affair is celebrated for its unique and immersive visitor experience.

“I will be showcasing my latest work as an emerging artist which explores my recent connections to the coastal areas of the Ballina Shire and surfing. I have been working on a series of paintings in acrylic, depicting the local coastal areas,” says Alex on the work he is submitting to the exhibition.

“The work focuses on capturing the energy of local surf locations with painterly gestures and compositions in black and white on plastic (my modern approach to the tradition of reverse painting on glass) for me it gives an effect that has a very graphic and expressionist appearance. The medium for me is the perfect choice to capture a moment and also, more importantly, movement," he says.

Alex also explores his artistic style through other mediums including canvas, paper, and board; he will be showcasing examples of this work also at the exhibition. All pieces are ready to hang, framed in natural Tasmanian Oak with UV glass to ensure longevity. You can view Alex’s portfolio here.

The Other Art Fair is taking place at The Facility in Melbourne from the 2nd until the 5th of May. You can discover more about this premier event and book tickets here.

Opening night Thursday 2nd May doors open from 6-10pm
Friday 3rd May doors open from 2-10pm
Saturday 4th May doors open from 11am-7pm
Sunday 5th May doors open from 10am - 5pm

Rafiki Corporate Sponsorship Close to the Heart

earned media

Barefruit’s Co-founder, Chief Juicer and self-confessed workaholic, Claire Harding, is also a bit of a fundraiser. She is heavily involved with the charity Rafiki Mwema, being a board member since the beginning in 2014 and besties with CEO and Co-founder, Sarah Rosborg.

The team at Barefruit witness first-hand the love and dedication Rafiki’s intrepid leader, Sarah Rosborg, puts into the charity as the HQ is located in our office. So, it was only fitting that Barefruit became a Bronze Sponsor of this amazing Charity. For years Claire has been supporting the charity in any way that she can and believes that corporate sponsorship not only fulfils a business’s corporate responsibility but is the perfect answer for any business looking to make a difference. The work that Rafiki Mwema does perfectly aligns with the values of our team, both personally and professionally. Being so closely involved with Rafiki, Barefruit staff are encouraged to dedicate a portion of their time to Rafiki. As a corporate sponsor and with Claire being a board member, means that we are often involved in the planning and marketing of Rafiki events and fundraisers.

So, what is Rafiki Mwema?

A not for profit organisation that works to change the lives of profoundly traumatised children who have experienced abuse in Kenya. Aiming to transform even the most deeply troubled children into loving, confident and joyful children through love and safety. Home to 70 boys and girls from the ages of 18 months to 18 years. A team of 45 staff support the children through their court cases, education, medical treatments, therapy and strive to provide the children with a warm, loving, playful and empathetic environment. To date, approximately 120 children have returned home to the care of a safe family member, with the Rafiki Mwema’s Outreach Team continuing to monitor the child and visit them in their community.

How can you get involved?

“It doesn’t have to be big – if we all just do something; we can make a difference to the lives of some of the most vulnerable children in the world – and give them a voice and the childhood they deserve,” notes Claire on contributing to this cause. Rafiki offers several levels of sponsorship and will happily work with you to customise a package that suits your situation. Whatever you choose to contribute, every donation, no matter how small, makes a huge difference in the lives of the children at Rafiki Mwema. 50 AUD a month will provide meals for a child, and the equivalent to ‘a coffee for a month’ (5 AUD) will support the outreach team, making sure the children are safe when they return home.

There’s a variety of options when becoming a corporate sponsor. Depending on the level of sponsorship you choose you will have access to a range of great opportunities including co-naming a project, receiving support from the Rafiki team if you choose to hold your own fundraiser and the opportunity to get close to the charity and its projects.

As a mother, Claire witnesses first-hand how Rafiki is a great charity for children to get involved in as well. Her own son sends personalised cards, photos and letters to the children. And, what’s more? Anyone can do this, and it is encouraged as it makes such a difference in the lives of the children at Rafiki, being able to make a connection with other children, all over the world.

“You are so close to the Rafiki charity and you get to see where your money is going. You are able to have a first-hand connection with the child you are sponsoring,” a major point of difference that Claire points out.

At Rafiki Mwema they rely solely on the support of their sponsors to pay for the ongoing running costs to house the 70 children in their care, to continue to support the 120 children who have returned home and cover the unforeseen medical expenses that are unfortunately a part of rescuing and caring for severely abused young children. The fundraising will never end. 100% of the money donated or raised goes directly to the Rafiki Mwema house, with the profit from merchandise sales covering admin costs such as bank fees, printing etc.

“Choosing to help mend broken little bodies, minds and hearts is the greatest return on any
investment you’ll ever make”
Sarah Rosborg, Co-Founder and CEO of Rafiki Mwema

What does Earned Media mean for your business?

earned media
Earned Media – a marketing buzzword and an important part of your marketing mix, but what is it, how can you get it and what do you do with it once you have got it?! Read on…

Earned Media, in a nutshell, is publicity. More precisely it’s publicity gained through promotional efforts other than paid media. Such as editorial coverage by a media outlet, user-generated content, product or service reviews online, social shares and general word of mouth. Consumers are social animals. Whether they’re a journalist or a social media user, they crave conversation and good ideas.

So if you want to attract positive attention and new customers, feed that to them. But, make sure you’ve covered all bases first and start creating content – content, content, content.

1. What are your customers saying about you? Do an online health check, see what they’re saying about you – Google yourself, check TripAdvisor and Facebook, do customer surveys and see if there is recurring feedback. It is highly desirable for your brand to be mentioned in a positive way.

2. Distribute and amplify your content. Customers want knowledge and content. This can take many forms depending on the channel, for example, written, imagery, video or podcast. Consider the impact a positive news story can have for your business?

3. Build credibility. Grow your product or service, reviews and testimonials. Ask your loyal customers to leave a review, ask them if they would recommend your services. When your customers become the channel, that is Earned Media via word of mouth.

With an explosion of new content channels and publishing platforms, it’s never been easier to reach potential customers. Yet it can seem very daunting and knowing what content will work in what channel, takes some planning.
If you would like help growing your profile, we can help with your Public Relations, Social Media Management, Search Engine Optimisation and more, give us a call!

You can also read up on some of our top tips on utilising Hashtags, improving your SEO and the importance of quality graphic design.

UPA Home Care Service Information Booklet

UPA North Coast  - Home Care made for you

UPA North Coast are providers of Aged Care Services, as well as Youth Care Services and Residential Care on the North Coast. An award-winning provider that has been established in the Home Care industry, with an excellent reputation, since 1995.

The brief...

Our agencies brief was to reach the desired audience and provide an informative resource whilst also meeting the legislative requirements of our client. A comprehensive information booklet was developed for UPA North Coast Home Care Services.

The Booklet

This booklet includes all of the vital first port of call information including; information about the not-for-profit, cost of services and ways you can access services. Also discussed is the logistics of how care works, acknowledging diversity and their complaints handling process.

Providing the target audience with the knowledge they need to understand the care and service options that UPA Home Care has on offer. Whilst also highlighting their dedication to partner with their clients in assisting them in living the life they want. The glossy booklet was printed on a high-quality matt stock and follows the Home Care team's latest branding which ties directly in with the "Keeping your traditions" TV Commercial campaign from the end of 2018.

The Cultivating Solution

Since launching this booklet, interest has been shown from other UPA Home Care districts in the booklet, with a look to rolling it out further across the state.

You can read more about UPA North Coast and the service they offer here.

Juicy Tips

tips to grow your hashtags

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Hashtags are a great (and free) way to reach new clients and followers.

You can use up to 30 hashtags per post, but it’s important to use them wisely or your posts will not reach the right target audience. Instagram posts with at least one hashtag average 12.6% more engagement than posts without, so it’s worth spending some time forming a hashtag strategy to grow your account.

Here are a few tips to help you get started:

#bespecific

Use hashtags that are relevant to the content you are posting. This way you can reach people who are looking for what you are offering. By using too generic or popular tags, you run the risk of your post being quickly buried in the hashtag feed.

#dontusebannedhashtags

Instagram may block a tag from use if it has been inappropriately used in the past. To check this, search for the tag then click ‘recent’. If blocked, no recent images will show and you’ll see a message from Instagram advising recent posts have been hidden. Using a broken tag will make your other tags useless.

#testwhatsworking

If you have a business Instagram account, you can view insights for each post to see what is and is not working. The insights function will tell you how people found your post via hashtags.

#createbrandedhashtags

Having a brand or product specific tag is a great way of building brand awareness, and a community. Add your hashtag to your profile and encourage your clients to use the tag on their own posts to spread the word about your business, and regram their posts (if relevant).

If you’d like to talk about your Social Media Management or Marketing Strategy, contact our team on 1300 328 034.

Don’t forget to follow us too @barefruitmarketing

A fresh, fruity and fabulous new look for Barefruit

marketing agency rebrands and celebrates 7th anniversary

Our visual identity has evolved a fair amount since we ‘planted the seed’ back in 2012 and in that time our team has grown, as have the services we provide. To mark our 7th birthday, we're peeling off the layers and revealing a fresh new look.

Co-Founder and Chief Juicer, Claire Harding says, “What better way to celebrate seven years in the business than with a brand refresh?!”

“Our vision and values remain the same, however, it was time to evolve our brand mark. Our new brand holds onto the symbolism of 'the fruit' whilst modernising the mark, making it a simple, contemporary and a unique lockup,” she continues.

“All great brands change their marks over time - think Apple, Amazon, Nike, Google. The aim is to have a mark that your customers recognise in the blink of an eye, that needs no words,” she says.

From old to new, see how our brand has evolved...

Eleven years ago, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life and in 2012 they set up their business, a boutique marketing agency focussed on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

They weren’t to know how this idea would develop over the coming years through a chain of exciting events. Their passion for growth and to help businesses thrive, along with their down to earth approach, brought in key clients who were taken by Barefruit’s bold ideas and strategies - including Ballina Campervans, Motorhomes & CaravansTweed Coast Holiday Parks and Westlawn Finance.

marketing agency turn 7

During their life-span, Barefruit Marketing have collected a number of prestigious and local awards including, in 2016 & 2017 'Business of the Year' and 'Professional Services' (Lennox Head Chamber of Commerce Awards), 'Excellence in Small Business (Northern Rivers Business Awards), 'State Finalists - Marketing Communications' (National Optus My Business Awards). In 2018, they were nominated as finalists for 'Young Employee of the Year' and the 'Professional Services' (Ballina Business Awards).

The business has rapidly expanded, with increased demand locally and nationally for a regional agency providing city experience and expertise across the whole marketing realm – from research, branding, strategy and planning to advertising, design, PR, events, website design and digital marketing. Employing 14 creative humans with varied national and international experience including global agency roles, together they operate as the Barefruit Marketing team, based in the centre of Ballina’s CBD – the perfect spot to service clients throughout the Northern Rivers and beyond.

The bright Barefruit orange branding cannot be missed as you go by the Riverwalk Arcade in Ballina. Inside, the agency is open plan, energetic and inspiring, with their own wall garden, ‘personalised’ gallery and coffee and dance tunes on tap all day – and when a brief is on, all night.

The Barefruit office is also home to 'Rafiki Mwema' a not-for-profit charity supporting traumatised children in Kenya, of which Claire is a board member and Barefruit Marketing are corporate sponsors.

The Barefruit story is a great example of what hard work, networking, belief, and passion in your business can bring. "Don't be afraid to grow and to challenge the norm. We are so thankful to our wonderful clients, the local community, our staff and the Business Chambers for believing in what we do and giving us the drive to keep getting better," says Co-Founder and Head Harvester, Evan Harding.

If you want to get in touch with us to see how we can help you – head on over to our contact page.