We donated trees to Replant Byron

Barefruit is first and foremost a full-service marketing agency, but one of our core values is giving back to our local community. And we like to do so whenever and however we can. We all live in the Northern Rivers, known for it's stunning landscapes and beautiful beaches. We have subtropical hinterland that meets the ocean, untouched beaches and abundant rainforests that surround us. With such an amazing environment on our door step, at Barefruit we are passionate about doing everything we can to care for it.

We donated and planted trees!

Apart from our everyday eco-friendly habits, Barefruit recently donated 20 trees to Replant Byron! This is an initiative brought to life by Zero Emissions Byron. Replant Byron has committed to planting 1.8 million trees to create a community forest in the Byron Shire by 2025! What's really cool, is that back in 2018, we worked with Zero Emissions Byron to develop the Replant Byron logo. This was back when the initiative was still in the works. Nat, our wonderful graphic designer, designed the logo on a pro bono basis.

More about Replant Byron and our trees

In September, Replant Byron had a push to raise $10K of tree donations in two weeks. Amazingly, and thanks to the supportive community in which we live, they passed their goal, raising $15, 506. When the team at Barefruit heard about the fundraiser, we agreed that it was something Barefruit needed to be involved in. And so, we purchased 10 trees and donated them to Replant Byron. The Farm Byron Bay, has donated land for the community forest that Replant Byron is building, and during the fundraiser, The Farm was matching donations. So, we were able to contribute 20 trees to the community forest. What's more, donators were invited to plant the trees they had donated on 19 September 2020. Evan and his son, Cian, were very eager to get their hands dirty, and went to plant our 20 trees at The Farm, on behalf of Barefuit.

Planting Trees
A seedling
The boys learning to plant
Where Barefuit's passion for the environment all began

In 2018, The Barefruit team watched a documentary called 'A Plastic Ocean', and it hit pretty hard. We were shocked and saddened by what we learned and deeply inspired to reverse the impact our society has made on our precious earth. As individuals, we all led lives with eco-friendly habits, but as an organisation, we weren't taking much action. It was time to walk the walk. And so, the office set new rules, banning single-use-plastic and encouraging eco-friendly habits at work. These included carpooling to meetings, composting food scraps at work and taking crockery and cutlery to local cafés when getting lunch out. Staff who broke the rules paid penalties in the form of burpees. It's great to say that the rules have worked very well.

Even our clients are penalised - it's all good fun!

After the initial shock of these new rules, which saw quite a few staff members getting their burpees on, it was only recently that we had some more culprits. Luke from NBN Group and Geoff from Westlawn Finance brought disposable coffee cups into the office for meetings last month. Little did they know they would be paying a price! I can say their burpee form has been approved by Evan, our very own exercise-fanatic.

We've worked on other environmentally-focused projects too!

2018 was the year of change for Barefruit. We worked with Waste Warriors on their Reduce Single Use campaign to promote making sustainable choices at home and in work places. As part of their brief, we built a marketing strategy for the campaign and created a logo identity. This identity was rolled out on designs for promotional cut-outs, campaign collateral, a website landing page and print ads. The Ballina Shire Council heard about our project, and jumped on board with us, promoting the importance of the campaign. The result was 33 local business pledging to Reduce Single Use plastic in their workplaces.

Reduce Single Use Promotional Collateral

One thing all our staff love about working for Barefruit is that we prioritise giving back to our local community. Our newest employee, Charlotte, says "Knowing that Barefruit Marketing is an organisation focused on helping local clients, doing our bit to care for the environment, and supporting charities feeds my conscience. It's rare to find an agency with this value, especially in the Marketing and Advertising world. I wouldn't have it any other way.". 

 

 

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Colouring-in for a Creative Mind

Remember when you were at school? When recess was the best time of the day? You were let free from class to run around until your heart was content, to climb on the monkey bars and play made-up games. You were completely present in the moment and gave your mind a break from the hard work that goes into learning. Why don’t we do this anymore? When we talk about creativity, it’s so important to relieve your mind after critical thinking and reset focus. This essentially turns over a new page in your mind, making room for new ideas and connections to be formed. It’s essential for productive creativity, yet we never allow it for ourselves.

Until now! You need to get your hands on some colouring-in material because it’s not just for kids anymore. It may not be as physical as running around on the playground, but colouring-in will help you reset your mind, leading to enhanced creativity.

Colouring-in to express yourself

As an artistic practise, colouring-in lets you express yourself in way that you cannot in your daily work and life routine. It encourages experimentation which leads to new ideas. Ever had a great idea that just hit you out of the blue? It’s very likely you were being creative and present in the moment, helping your brain make new connections and pathways. What’s more, you can strategically use specific colours to enhance this effect on the brain. As you may already know, colours have a measurable impact on how we feel and how we think. Studies have shown the using blue and green in a situation or environment helps the brain to think creatively and open it to new ideas.

Colouring-in to detox from the digital world

As creative professionals, we are being drawn into the digital world more and more. Keyboards and screens have become our new normal, so putting a pencil to paper may be the best thing you could do for you creativity all day. Your eyes will be grateful for the time away from the screen too. Colouring-in is also highly effective to wind down after work or before bed. It can give you that distinction between your workday and being at home, especially important with so many Australians working at home at the moment. As reading or walking does, you’ll feel more refreshed after some colouring-in, instead of groggy and tired from staring at the computer all day long.

Colouring-in for stress relief

Feeling overwhelmed, running out of inspiration - life is stressful, and it’s even more stressful in the current climate. Give yourself the opportunity to zen out and focus solely on what’s happening right in front of you. Colouring-in will do this for you. Studies have shown that colouring-in relieves stress and helps reduce anxiety. Colouring within the lines means you don’t have to think about screwing up the drawing, boosting self-confidence and trust in your own ability. And what happens when you feel confident within yourself, and less stressed? You’ve got more room for creativity and new ideas!

Colouring-in to practise mindfulness meditation

Sitting still is not your thing? Traditional meditation is hard to practise, but that doesn’t mean it’s not for you. Meditation is often misunderstood for a crossed-legged yogi, sitting still for hours on end. This is unrealistic for pretty much everyone, and there are plenty of other ways to practise mindfulness meditation. The essence of practising mindfulness is to be 100% present in what you are doing. When you are colouring-in, you are focused only on the drawing in front of you. This helps to block out all distractions, declutter your mind and transport you into a meditative state. This break from the demands of everyday life creates space for creative thinking to thrive and helps improve mental health.

Before you rush out the door to find the closest colouring-in book you can find, Rafiki Mwema have some gorgeous free downloads to get you started. These three colouring-in sheets are part of the colouring-in book ‘Rafiki Mwema - Colours of the World’, featuring illustrations from artists all around the world who donated their art for this book. And if the three sheets aren’t enough, you can buy the whole book! Use the code FRUIT25 to get a 25% discount. Proceeds go towards helping some of the most vulnerable children in Kenya. It's a guilt-free, creativity enhancer that you need!

Take Amazing Photos for your Brand at Home

This is for all the small business owners who have their fingers in many pies; who are the finance, the marketing, the logistics, the production and the sales team all in one. When it comes to professional, and sleek branding, ensuring your products are photographed professionally is a biggie. You want your product to look as desirable to the consumer as possible, while providing them with an opportunity to evaluate the material, quality, design and features of your product.

It’s expensive to get have your products photographed by a professional, especially if you’re a small business. So, let’s take a look at how to take amazing product photos yourself, at home.

Plan your photo shoot

As you would do if you were planning anything, you need to do your research. Spend an hour or so looking at competitors, brands you aspire to and, of course, Pinterest to get some inspo. Save it the images you love so you have something to reference when you are behind the camera. Make sure you take a good look at your inspo photography, noting how someone has used light, what sort of light it is (warm or cool), and how they have laid out their studio space.

Set up your studio

Find an area with the best natural light in your home. This where you are going to set up. Usually having a blank wall behind you is ideal, although you can easily hang up a sheet to create a plain, yet soft background. Then you’ll need to decide how you’re going to display your product. Do you have a nice desk you can move into your studio space? Or maybe a rustic stool? Or maybe you need a model? Anything that will give you a nice aesthetic, that matches you branding of course! We can’t forget about props. These are especially important to communicate your brand aesthetic and for zhooshing up your shot. Leafy greens always go down well. Try experimenting with mirrors and flowers too. Have a friend wear, hold and/or use your product – this helps the others see themselves with your product.

Your smartphone is all you need

iPhone or Android, today’s phones have incredible cameras and, when you know your stuff, you can take some gorgeous photographs. First step is to check the settings of your phone. We highly recommend iPhone’s Portrait mode when photographing products and details up.

Now you’re all set to get stuck into it. Snap away, reviewing your photos as you go to see what works, what doesn’t and where you could improve. It might be handing to have a lamp nearby. You can experiment with this by holding it above your studio space at different angles. Don’t forget to keep referring back to your inspo photography as you go too!

 

Photo credit: @goldentimetay

Blogging for Search Engine Optimisation

Search Engine Optimisation. It opens up a whole can of worms. There are so many ways you can approach an SEO strategy, but let’s talk about Blogging. This is one of the easiest ways to boost your website’s SEO quality and the best bit, you can do it right now…for free!

A bit of Background for your first

Let’s start with a bit of background to get the bigger picture. Google’s number one priority is providing the people performing searches with the most relevant and up-to-date information to answer their questions. This ensures people using Google have a good experience and come back again (Google is a business, afterall). So, in order to get your website to the top of a search result page, you need to work with Google’s main goal. And having a regularly updated blog on your website certainly helps achieve this.

Why Google loves blogs

Now that we understand Google’s purpose and goal, let’s take a look into how blogging will work wonders for your website’s SEO quality. Search engines love websites that are updated frequently – this shows that the website’s information is relevant and up-to-date for people searching. You probably won’t be regularly updating your home page, which is why having a blog on your website is highly recommended. The more content you post on your blog, the more pages your website will have for Google to index, which helps the search engine better understand your business offering. Putting it simply, imagine if you spoke a lot about your business, going into detail about your products or services. People would have a good understanding of what it is you do. Now, imagine if you spoke about your business all the time, as well. People would not forget about your business and its offerings. This is essentially how your blog posts communicate with Google – giving the search engine more information about you (and doing it frequently) helps Google understand who you are and ensures it doesn’t forget about you.

What to write about

Yes, you need to write content for your blog. But it shouldn’t be about anything and everything. We are talking SEO, so we need to make sure blog posts are optimised for keywords. And these need to the same keywords that you have used to optimise your website pages. Optimising blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this is actually harmful for your SEO quality as Google picked up on this little trick. Plus, it doesn’t make for a great reading experience for the audience which is also important for SEO quality. Google isn’t going to recommend a website a reader won’t understand easily.

The perks of long-tail keywords

Having a blog on your website also gives you the opportunity to start implementing long-tail keywords into your content. These are longer and more specific keyword phrases that people use when they are closer to a point-of-purchase (also very effective for people using voice search!). For example, our Barefruit Marketing website is optimised for keywords such as ‘advertising agency, and ‘marketing agency ballina’. However, by having a blog we are able to optimise posts for keywords such as ‘organic and paid SEO services in ballina’ and ‘newspaper advertising in northern rivers’. By doing so, we boost the SEO quality of our website and in turn, Google is able to rank our website much higher on the search results page. In turn, we have visitors to our website who are more interested, more focused and more committed to purchasing our services.

Backlinks are important

Lastly, we’ll touch on using social media to create backlinks to your website. Backlinks are links from other places on the internet that refer readers to your site. Google sees backlinks as a measurement of credibility and authority. If people are referring others to your website, then they must have found your content helpful and so, your SEO is boosted and Google improves the ranking your website. Use your social media profiles to post about your blog posts, informing your audience, creating backlinks and boosting your website’s SEO quality all at once.

Well, if you aren’t thinking about setting up a blog on your website after reading this, you’re crazy! The benefits blogging can bring to your website’s SEO quality and thus, ranking in Google, are invaluable. And you can get started right now. Or, if you are feeling a bit lost, drop us a line and we’ll get in touch to talk about how we can help you in your journey to boosting your website’s SEO and, in turn, attracting more online visitors searching for your product or service..

It’s time to talk Search Engine Marketing

Spring has sprung! While we’re relieved that the Northern Rivers hasn’t experienced a second wave in terms of increasing COVID cases, it’s hard to hear that local businesses are still copping the brunt of the economic slow-down. It’s time to put on your "adapt to survive” hat and look for opportunities in places where business is growing. And one of those places is online!

Search Engine Marketing (SEM) is one of the most important marketing channels to generate web traffic to your website. It’s the process of increasing website visibility on search engine results pages though paid search advertising. If Google Ads, previously known as AdWords, rings a bell, this is what we are talking about. With millions of businesses out there vying for the same eyeballs, online advertising to promote your products or services has never been so crucial.

Bidding on keywords

Google Ads is a platform which allows you to bid on keywords to have your ads shown when people are doing searches on Google. You bid against other advertisers for the right to have your ad shown in several places on the Google Search results page. You only pay, however, when a user clicks on your ad. By setting a daily budget, you can cap the amount that you spend each day. You could set a budget of $5 or $10 per day and know that you are only paying for those who click on your ad (and hence visit your website).

More than just search

While SEM is great for attracting those who are searching for particular keywords, Google Ads also provides the opportunity to show your ads on other platforms. Advertising on the Google Display Network means your ads have the opportunity to be shown on millions of sites such as YouTube, eBay, Amazon and Gumtree.

Catch them looking

Everybody knows the experience of looking at a product and then suddenly getting those ads shown to you again.  This is a technique called remarketing that allows Google to show your ads to people who have previously shown an interest in your brand.  This works on the old marketing “rule of seven” that people need to be exposed to your message 7 times before they take action. 

SEM is focused on converting

While traditional advertising works to grow your brand awareness, SEM reaches people actively searching, people who are ready to buy. When someone clicks on your ad your landing page should guide them through the sales process… and voila! You’ve made a sale, gathered new leads, subscribers or sign-ups.

Now that you’ve got an idea of the potential for online advertising, set up your Google Ads account. There are heaps of tutorials on YouTube to help you get going. Google even has a free online course on Google Skillshop to get you started.

Testing positive to a brighter outlook

The COVID-19 pandemic has no doubt affected every country around the world in ways no one could have ever imagined. It shows the extent and importance we put on globalisation and being connected to other places around the world, especially as isolated as we are in Australia. But that’s all be put on hold and consumer behaviour has changed because of it. They say it takes 28 days to turn action into a habit and now that we have been living with restrictions for about six months, these habits are here to stay.

But change is not bad. Change is good; it keeps us on our toes. And so, we’re flipping our mindset and taking a look at how Australian consumer behaviour has changed and what opportunities are emerging from it.

Consumers are supporting local businesses

Restrictions on free movement around the country began to impact the supply of products most Australian took for granted. In addition, the closure of many Australian businesses due to social and economic impact of the pandemic was felt very personally on a local level. With ‘mateship’ at the core of our cultural DNA, Australians have turned to support local and ‘Australian Made’. It is the feeling of “we’re all in this together” that has compelled consumers to actively switch their spending to prioritise buying from local businesses. This is an opportunity for like no other. Your locals want to support you, they want to buy your products and use your services. They are even willing to pay more than what they usually would, knowing they are helping another family put dinner on the table.

Everyone is online, a whole lot more

People have not been able to connect with others physically, but that hasn’t stopped anyone. The internet and social media have been intrinsic to human connection over the past six months. Previously, social media and digital technologies were seen as a distraction, however now, they are far more significant as they offer modes for human connection, channels for consumer experiences, entertainment, brand awareness and voice, customer conversions and information and news. This newfound dependence on the internet and social media is an opportunity. You know where your consumers are and with a bit of research, you’ll know what they like. You can create content to get their attention and inspire them from, literally, the palm of their hand. And what’s better, is that they can purchase from you right then and there. Make sure you’ve got your online shop up and going! While pretty much all categories of spending has seen a declined, online shopping has actually had a boost.

People are actively looking for new hobbies

Australians have hit the pause button on their normal lives. No more commuting, no more sport, no more gym sessions or dance lessons. No more weekend trips away (or even planning holidays, for a fact). This has given people time to get back to basics. There was a surge in the demand for baking ingredients, people have loved local bars’ cocktail kits, veggie garden sets and seedlings sold out and everyone has bought a puzzle. How can you adapt your product or service in a way that consumers can engage with from their home or within their local surrounds? If you are a yoga studio, start online class subscriptions. This can run adjacent to classes held in-person. All you need is a device with Zoom set up and you are good to go. What an awesome way to extend the accessibility of your studio space and gain new members. If you sell a product, maybe think about how you can turn that into more of an experience for the consumer. For example, the make-at-home cookie kits from local bakeries and cake shops have been a hit, especially with kids and families.  Now is the time to adapt, so go for it!

With all this negative, it’s hard to keep your head above water. But sometimes the best thing you can do is flip your mindset to see the glass half-full. Change is always a good, it’s challenging, but it’s good.

Hey Team Fruity!

I'm , I'd like you to help my business 'barefruit'.
I am interested in .
You can call me on and email me at
We'd love to know how you heard about us?

Organic Search Engine Opti-‘what’?!

COVID-19 certainly changed consumer behaviour, and while our community is up and running (almost) as usual, some learned behaviours are here to stay. People are still online…a lot! It’s more important than ever to make sure your website is ticking all the boxes in Google’s eyes… yes, we are talking Organic Search Engine Optimisation. This is a long-term strategy to increase Google’s ranking of your website (and reach more potential website visitors). The time to start is now! But where do you start?

  1. Get your data

First of all, make sure your website has Google Analytics to track how people come to your website and what pages they visit on your site. Having the data gives you the power to learn more about the behaviour of YOUR target market.

  1. Learn what your customers are actually searching for

You can’t optimise your website without knowing what your customers are searching for. This is as simple as it sounds. Make a list of words and phrases people might search for when they look for your business online. You can do this by digging into your Google Analytics or doing some research with Google auto-complete or ‘related searches’. These search terms will become your keywords, and a handful or so is enough to begin with.

  1. Organically optimising for keywords.

Now, let’s optimise your website by using those keywords in content on your site. Quick tip: it is not just using the keywords on your site but also the placement of those keywords. Google takes hints about the page’s topic from the top of a webpage, so try getting your keyword in the first 25 words. But don’t get spammy! Remember to speak like a human being and not some robot!

  1. Don’t ‘set and forget’.

There is a ‘set and forget’ mentality when it comes to websites which doesn’t do anyone any good. Help Google see you as an authority by talking in-depth about what you do, why you do it, who you do it for and importantly giving insider insights to your industry. How do you do this? Create and post more content! Time to start that blog. Google is trying to help searchers get the information they need – so be helpful, discuss problems, answer questions.  The more people click on your helpful content, the higher you will rank on a Google search results page (winning!).

The best thing about organic SEO is that it’s free if you want to give it a crack yourself. The more you put in, the more you’ll get out of it. So, go on, give it a go! And stay tuned to learn more about how organic SEO compares to a paid SEO strategy.

Getting back to business after lockdown

Over the last few months, we've had to pivot towards a ‘new normal’ (due to Covid-19), by adapting and shifting business operations to stay within the government guidelines and directives.

Amongst all this change – how on earth does a business keep up? Are you ready to bring your product and/or service to market better than ever before? Indeed, our locals may know and love you, but what about those impending visitors from all around the state due on the Northern Rivers doorstep any minute - are you ready for them?

Let's look at some tips on how to get “Back to Business”:

Capture the online researchers

Google my Business is how potential customers can find you online. If you don’t already have it, get it. You don't need a website and it’s a simple thing you can do right now to ensure you are being found. Update it with current photos and trading hours. Your customers can also leave a review, which increases trust with new customers. Another way to be found is Search Engine Optimisation (SEO). SEO utilises key search terms that your customers may be using to find businesses like yours e.g. “restaurants in Lennox”. SEO is key to making sure you are being found online.

Seek out new customers 

Now is the perfect time to set up Facebook or Google Ads to find new customers or leads. Both platforms are so highly sophisticated that they can seek out your ideal customers and communicate exactly what you have on offer using targeted audiences. Pair this with an amazing offer and you’re well on your way to building a new database with new customer leads.

Communicate with your loyal fans

If you haven’t yet sent an email to your existing customer base…now is the time. Make your content worthy of reading. It’s fair to say we are over hearing about social distancing policies! Another great way to cut through the clutter is VIDEO - don’t be shy. If you don’t have a database the next best thing is Instagram or Facebook stories. Use these tools to communicate what you are cooking, where you deliver, what clothing range have you just received, special offers.…the possibilities are endless. Plus, stats are showing that more people are looking at stories over their regular feeds.

Reset and refresh 

With the entire country in reset mode, it could be time to think about your branding. Does your logo need a refresh? What about your collateral, outdoor signage, menus, flyers, brochures or business cards? With the unprecedented amount of domestic travel predicted, you want to ensure that you are looking polished when visitors start arriving.

In a few months’, we may very well be missing our quiet beaches. But at least our business community can start to get back on their feet and that’s a major win!

 

Thinking differently in these crazy times

Our local business community has suffered so many blows over the past few months. But, nothing could prepare us for the current COVID-19 situation.

While you are self-isolating (and provided you aren’t already overloaded with homeschooling) here are some proactive things you can do right now to nurture your business. Your community still wants to hear from you – even if your doors are closed or your services have been temporarily shut down.

Step 1

The first step is to get your digital ducks in a row. Assets like social media accounts, websites and sales and marketing software have become vital during these times of reduced human contact. This is a fitting time to start posting more on your Facebook page or Instagram account. Or perhaps learn about Ads Manager and email platforms like MailChimp. You can then integrate your digital platforms. For example, put an Instagram feed on your website and direct your Facebook ads to a landing page. Tidying all these things will help make sure they deliver in the most effective and efficient way. There are endless resources such as webinars, YouTube videos and step by step instructions to assist with this.

Step 2

Once you have sorted the best ways for you to keep the conversation going with your community, take the time to consider your tone of voice. This can vary, but it should suit your brand and be authentic. It will likely be best received if it is calm, positive, helpful, informative or empathetic. Tasteful humour is a good one, but please be sensitive and very mindful about how others may interpret your messages. Additionally, people are already bombarded with information about the virus, so it's worth thinking about ways your voice can stand out from the crowd.

Step 3

Now that you have established lines of thoughtful communication, brainstorm ways to adapt your service delivery. Be the solution to the problems that people are experiencing. A great example is how quickly most of our cafes started offering home delivery. Another example is how local fitness trainer Rikki Lee started a Facebook group with free daily workouts. Think creatively about how best to utilise your skills. You could become a virtual consultant, providing useful information that is relevant to what you do and to your customers. Zoom chats, Facebook live, Watch parties and Google Hangouts are all relatively easy and fun ways to deliver your messages.

 

Staying in contact with your business, employees, customers and suppliers could be a wonderful way to stay focussed on your passion. Share that passion whenever possible. There is no better time to surprise and delight your customers with excellent service. Your kindness, compassion and attention to detail WILL be remembered when we all come out the other side.

We are all in this together.

From the Barefruit Team