Rafiki Mwema

Rafiki Mwema 

Sussex Royal PR Campaign

the brief

Barefruit is a Corporate Sponsor, friend, office buddy and all round supporter of Rafiki Mwema - a therapeutic safe house in Nakuru, Kenya, for young girls and boys that have suffered horrific abuse. In August 2019, Rafiki was chosen by the Duke and Duchess of Sussex, as one of only 15 global causes to support for the month, via an Instagram campaign - a mind-blowing achievement. Claire, Barefruit Director and a Rafiki Board Director, got to work on the PR campagin straight away. 

 

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A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

our response

Being ‘the Royals’ this campaign was widely covered by media outlets all over the world. Our job was to maximise Rafiki's coverage and raise their profile, all over the world, but specifically in Australia and the UK, where each founder is based. We did this by issuing an immediate press release to Australian and UK media outlets, which coupled with Rafiki’s 70k+ social media following led to a media frenzy of activity!

articles

 
The Lennox woman who's drawn the attention of the Royals

The heartwarming connection between Duchess Meghan and this small Aussie charity revealed

Royal approval for Berkshire woman's Kenyan charity

Meet the women saving babies and kids from the most horrific trauma

the fruits

4 live TV appearances for founders Sarah Rosborg and Anne-Marie Tipper with an extra special guest, Peter, one of the boys from Kenya that Rafiki Mwema has cared for since he was a young boy. The TV interviews included Today Extra (Channel 9), Studio 10 (Channel 10) and Weekend Breakfast (ABC) in Australia, and the BBC in the UK.

Alongside these high-profile appearances, Sarah and Anne-Marie appeared in numerous magazine and newspaper articles and on ABC Radio.

"The media attention we (Rafiki) received because of the SussexRoyal campaign was amazing and just what we need. We are a volunteer-run charity and rely 100% on this kind of awareness. It was such great timing, as our UK Co-Founder and one of our Kenyan boys arrived in Australia shortly after, so they were able to take part in all the interviews. To have Harry & Megs following our charity will be one of my life highlights. We just need it to convert into donations now!"

Sarah Rosborg

Australian Co-Founder of Rafiki Mwema

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Horizon Motorhomes

Horizon Motorhomes

Establishing Horizon Motorhomes as the as the award-winning manufacturer of motorhomes

Logo

The Brief...

Horizon Motorhomes, a well-established brand for Manufacturing Motorhomes in Australia wanted to market their brand through consistent national and local branding and advertising, TVC and video production, collaborations, EDMs, developing a strong social media following and national and local PR.

Brouchers

Cultivating Solution

Carry out photo shoots and video production, design marketing collateral and create custom-built EDMs consistent with the brand, grow the brand’s social media following and increase engagement. As well, as draft PR campaigns to acknowledge the company’s success at local and national business awards, the launch of a new model into their range and the opening of their new purpose built state of the art factory in Ballina.

Statistics

Resulting Fruit

The development of fresh, modern and professional branding that can be used across all marketing communications including, website, print and social. As well as the establishment of a new video series for TV, youtube and the website.

Horizon
Barefruit Marketing have created a truly recognisable and cohesive brand identity for Horizon Motorhomes that has seen us compete on a national stage and win a series of awards, including Motorhome Manufacturer of the Year for the last two years.

CLAYTON KEARNEY

Horizon Motorhomes, Director

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Tweed Coast Holiday Parks

Tweed Coast Holiday Parks

Establishing Tweed Coast Holiday Parks as the leader in holiday park accommodation on the Tweed coast.

Picnic Party
Kids

The Brief...

To establish the brand as the leader in holiday park accommodation on the Tweed coast through modernising the marketing collateral, growing the library of photography, running industry events and developing a strong social media following.

Graph

Cultivating Solution

Redesign print and digital ads to strengthen the brand identity. Carry out photoshoots across all park locations. Organise and run industry events. Grow the brand’s social media following and increase engagement via organic content creation and paid Facebook advertising.

NewsPaper

The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

Andrew Illingworth

Tweed Coast Holiday Parks

Resulting Fruit

The development of modern, clean and professional designs for marketing collateral and the establishment of a stunning photography library. Successful collaboration with Adventures Group to organise and host the Camper Trailer of the Year 2018 Showcase event. The development of 7 individual Facebook pages to support the main brand Facebook page. Over 100% growth of the main Facebook page in under 12 months.

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UPA Charity

UPA Charity North Coast

Total rebrand of Three Different Divisions for North Coast Charity

The Brief...

Rebrand the UPA North Coast Division Charity, which includes UPA Home Care, Aged Care, Youth Care and Carer Respite. Boost awareness for UPA Aged Care and increase packages for Home Care, bring on new carers for Youth Care. Increase brand awareness – there are multiple care services under the UPA umbrella – throughout the North Coast region.

Cultivating Solution

Rebrand and refresh of the logos for each service. Create a new, full custom UPA Youth Care website and create and implement a large scale social, radio and print advertising campaign. Create advertising for Home Care including strong PR opportunities to attract new Home Care clients. Rebrand all North Coast collateral including reports, newsletters, signage, cars, posters and more.

Resulting Fruit

A unique and attractive website that conveys the nature of Youth Care UPA, as well as strong PR campaigns that have attracted new clients to all UPA services and increased awareness of the umbrella brand. Refreshed branding to go forward with.

website

 

Recognising the need for some additional marketing across our Region’s services, we researched local marketing firms and invited three firms to meet with us and understand our brief.

Evan, Claire and the Barefruit Team have proved the right choice for UPA North Coast Region. From our first contact, Evan and team have been very professional, listened intently to our vision for refreshing our brand and creating a fresh marketing campaign, whilst still respecting UPA’s existing logo, Mission and Values , and the team’s enthusiasm to understand UPA’s history and what makes our organisation different to other competitors.

Importantly, Barefruit were able to deliver a marketing campaign that met our budget for the project and were certain cost competitive compared to the other firms we met with. As our Account Managers, Evan and Jo have been responsive, very creative and delivered a high quality, cost effective marketing campaign. Work to date has included fresh branding, targeted media advertising (print, social media and radio), a new website for Youthcare and a well-planned program for the next few months.

Evan, Jo and the Barefruit Team have been easy to work with and managed the diversity of our programs seamlessly to retain the UPA brand across each care service.

I highly recommend Barefruit Marketing to anyone looking for a motivated team of marketing professionals.

Whenua Morton

UPA, Regional Manager

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Love Lennox Festival

love lennox festival

Capturing the essence of local love lennox festival

Love-Lennox-Logo-Final

the brief...

Refresh the Love Lennox Festival branding through the creation of a new logo and style guide to use throughout all collateral. To communicate the strong sense of community and the family-orientated feel of the festival through clean, modern and simplistic branding. Incorporate a balance of fun and professionalism that speaks to potential attendees as well as potential festival sponsors.

love lennox poster logo

Cultivating Solution

To redesign the Love Lennox Festival logo and branding style guide to communicate the fun of the festival as a celebration of the Lennox Head community spirit. To design 2 x full page print ads, the festival programme and a certificate of appreciation, all incorporating the new logo and branding style guide.

Love-Lennox-DL-Flyer

Resulting Fruit

The development of a new logo and branding style guide that captures the essence of the Love Lennox Festival and clearly communicates the strong community spirit of Lennox Head. Fresh, classic and simplistic branding that can be used across all marketing communications including website, print and social. The development of two full page ads, a festival programme and a certificate of appreciation. 

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