Tweed Coast Holiday Parks
Establishing Tweed Coast Holiday Parks as the leader in holiday park accommodation on the Tweed coast.
To establish the brand as the leader in holiday park accommodation on the Tweed coast through modernising the marketing collateral, growing the library of photography, running industry events and developing a strong social media following.
Redesign print and digital ads to strengthen the brand identity. Carry out photoshoots across all park locations. Organise and run industry events. Grow the brand’s social media following and increase engagement via organic content creation and paid Facebook advertising.
The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.
The development of modern, clean and professional designs for marketing collateral and the establishment of a stunning photography library. Successful collaboration with Adventures Group to organise and host the Camper Trailer of the Year 2018 Showcase event. The development of 7 individual Facebook pages to support the main brand Facebook page. Over 100% growth of the main Facebook page in under 12 months.
Hey Team Fruity!
UPA Charity North Coast
Total rebrand of Three Different Divisions for North Coast Charity
Rebrand the UPA North Coast Division Charity, which includes UPA Home Care, Aged Care, Youth Care and Carer Respite. Boost awareness for UPA Aged Care and increase packages for Home Care, bring on new carers for Youth Care. Increase brand awareness – there are multiple care services under the UPA umbrella – throughout the North Coast region.
Rebrand and refresh of the logos for each service. Create a new, full custom UPA Youth Care website and create and implement a large scale social, radio and print advertising campaign. Create advertising for Home Care including strong PR opportunities to attract new Home Care clients. Rebrand all North Coast collateral including reports, newsletters, signage, cars, posters and more.
A unique and attractive website that conveys the nature of Youth Care UPA, as well as strong PR campaigns that have attracted new clients to all UPA services and increased awareness of the umbrella brand. Refreshed branding to go forward with.
Recognising the need for some additional marketing across our Region’s services, we researched local marketing firms and invited three firms to meet with us and understand our brief.
Evan, Claire and the Barefruit Team have proved the right choice for UPA North Coast Region. From our first contact, Evan and team have been very professional, listened intently to our vision for refreshing our brand and creating a fresh marketing campaign, whilst still respecting UPA’s existing logo, Mission and Values , and the team’s enthusiasm to understand UPA’s history and what makes our organisation different to other competitors.
Importantly, Barefruit were able to deliver a marketing campaign that met our budget for the project and were certain cost competitive compared to the other firms we met with. As our Account Managers, Evan and Jo have been responsive, very creative and delivered a high quality, cost effective marketing campaign. Work to date has included fresh branding, targeted media advertising (print, social media and radio), a new website for Youthcare and a well-planned program for the next few months.
Evan, Jo and the Barefruit Team have been easy to work with and managed the diversity of our programs seamlessly to retain the UPA brand across each care service.
I highly recommend Barefruit Marketing to anyone looking for a motivated team of marketing professionals.