Raine & Horne
Integrated Advertising Campaign
Barefruit was engaged by nationally recognised real estate company Raine & Horne to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. In a highly competitive market – we went above and beyond the standard real estate advertising to produce a commercial and overarching campaign ‘We’ll Love Your Listing’ that had longevity, a refreshingly different approach and leave a heart-warming impression on its audience. This was a major project for Raine & Horne, coupled with Barefruit’s seasoned in-house creatives and the employment of a film director, camera and lighting team from Sydney and in the Northern Rivers, as well as a local hair and make-up artist and interior stylist.
Raine & Horne were ecstatic with the end-result, a beautiful campaign that stands out from a saturated market, tells truth in a heart-warming way and has serious longevity.