THP Rebrand

Tweed Holiday Parks Rebrand

Space to be...

the brief

We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.

After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.

We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

Tweed Holiday Parks Logo Evolution

our response

After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects were to evolve:

  • The name

  • The brand mark

  • Brand promise.


  • Develop a custom-built website with online booking functionality,

  • Create a launch video to showcase the experience of staying at Tweed Holiday Parks,

  • Creation of templates for all collateral,

  • Production of new promotional merchandise.

the fruits

The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.


“We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

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UPA Home Care: Advertising Campaign

UPA North Coast – Helping you “Keep Your Traditions”.

Our work at Barefruit is always varied, challenging, interesting and fun! Recently, we created and rolled out a campaign for our client UPA North Coast – providers of Aged Care Services as well as Youth Care Services on the North Coast – called “Keep Your Traditions”. This campaign was specifically for their Home Care Service sector. UPA North Coast are an award-winning provider that has been established in the Home Care industry, with an excellent reputation, since 1995.

The Commercial

The 30-second emotive Television Commercial is centred around concerns that one may have as they age and ultimately resulting in the need for Home Care services. Home Care allows you to stay in your home longer with the assistance you may need to complete day-to-day tasks. Targeting the people who may need these services along with the people whose parents may need this service one day. With an aim to put everyones minds at ease that they are in compassionate hands.

The Television Commercial shows the audience a “Family Tradition” scene that we all know and love – The classic Sunday roast and celebration with family. Incorporating UPA North Coast’s main values of Compassion, Respect, Integrity, Kindness and Inclusiveness. To UPA North Coast you are more than just a client, you are a part of the family.

The cultivating solution

This kind of strategic and focused campaign is both challenging and highly rewarding to pull together. When executed correctly it  creates incredible brand awareness, emotional response in the audience and excellent results for the client, which makes us extremely happy!

You can read more about UPA North Coast and the service they offer here.

BFM TV Advertisement and Marketing Collateral