Tweed Holiday Parks Rebrand
Space to be...
We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.
After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.
We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.
After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.
The major projects were to evolve:
The brand mark
Develop a custom-built website with online booking functionality,
Create a launch video to showcase the experience of staying at Tweed Holiday Parks,
Creation of templates for all collateral,
Production of new promotional merchandise.
The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.
Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.
“We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”Tweed Holiday Parks Unit Coordinator, Andrew Illingworth