Barefruit assisted North Coast Community College with the launch of their new Primary Industries Training Centre. This involved creating media buzz to generate free publicity. Our PR strategy involved sending out a press release to the media before and after the event to engage local publications. The Byron Echo, followed up our press release with an article about the new training centre in Wollongbar.
The Echo's focus was informing the public about the indigenous aspect of the new, unique Cert. III qualifications. It's a first for our local area, and perhaps one in the State (who knows, maybe even nation-wide). The collaboration between North Coast Community College and the DPI extends also to the local indigenous tribe. The new qualifications all have a Cultural unit, taught by Cultural Trainer, Tracy King. She said, ‘As a Bundjalung woman with cultural connections through kinship throughout the Bundjalung Nation, I am very passionate and a firm believer in Aboriginal cultural and heritage values to use as a tool for future generations’.
You can read more this project here.