Discovery One
Building a Premium Brand Presence
The brief
Discovery One wanted to elevate its brand and create a more consistent marketing presence across digital and print. The goal was to position the business as a premium Kimberley cruise operator while showcasing its unique small-group experiences and more than 25 years of local expertise.
Our response
We developed a suite of marketing assets to create a cohesive brand experience across the customer journey. This included an organic social media strategy, a high-converting landing page to generate enquiries, and a premium 20-page cruise brochure to support sales and trade activity. Together, these assets established a consistent visual identity, messaging framework and user experience that reflected the quality of the Discovery One experience.
The results
- Developed an organic social media strategy, including content pillars, tone of voice and visual direction.
- Designed a suite of branded social media templates to ensure consistent, engaging content.
- Created a lead-generation landing page focused on driving brochure downloads and customer enquiries.
- Designed a premium 20-page cruise brochure showcasing itineraries, onboard experiences and the breathtaking beauty of the Kimberley.
- Refined the brand's messaging and visual storytelling to deliver a seamless experience across digital and print.
Performance
Following the implementation of the new strategy and marketing assets:
- Facebook: Total views increased by 47.5% to 732,400, website link clicks grew by 86% to 7,600, content interactions increased by 97%, and the page gained 64 new followers.
- Instagram: We launched a brand-new account in March, which generated 13,400 views, reached 10,800 accounts, and drove 113 profile visits within its first few weeks.
Outcome
Discovery One now has a cohesive marketing ecosystem that supports every stage of the customer journey, from inspiring prospective travellers through social media, to capturing leads via a dedicated landing page, and converting interest with a premium brochure. Together, these assets have strengthened the brand's market presence, improved engagement, increased website traffic, and positioned Discovery One as a trusted, premium Kimberley cruise operator.