EV Classic: PR Campaign

 

EV Classic

VW Kombi Electric Conversion - PR Launch + Media Relations

the brief

Byron Bay based EV Classic, a sister company to Byron Bay Kombis and a partnership of Retro Camervans and run by Alex Bosin recently just launched one of Australia’s first Electric VW Kombis.

He wanted to inform and educate consumers and the media on his recent EV conversion success and bring to market the launch of his new brand. It was imperative to strike a balance between the credibility of being a world class Aircraft Engineer and his absolute passion of classic cars and the VW brand.

Alex was referred to Barefruit by another client – Behind the Barrel.

our response

After the team met with Alex and discussed his needs, budget, time frame and available assets/resources, the team decided that a PR Launch Project would do the trick. Barefruit wrote and distributed the press release to media, conducted follow up; organised phone and in person interviews and reviews.

EV Classic

the fruits

The article was immediately picked up by Newscorp (one of Australia’s largest media conglomerates) which ran the article across nine of their publications from Bundaberg to Gladstone; Stanthorpe to the Whitsundays; Byron to Lismore and in between.

The renewables energy community responded very positively, and the story appeared in Renew economy, The Driven and One Step off the Grid.

The caravan and camping industry were also keen to hear about Alex’s venture and Michael Browning (a well-known journalist in the industry, writing for multiple National titles) interviewed Alex and published an article. A complete product review has been scheduled for later in the year.

articles

Stylish and Sustainable Kombi gets Electric Transformation

Aussie battery-powered Kombi powers up

Classic VW Kombi gets Electric Overhaul in Byron Bay

Classic VW Kombi gets Electric Overhaul in Byron Bay

Classic VW Kombi gets Electric Overhaul in Byron Bay

Electric Kombi launched in Byron Bay

Classic VW Kombi gets Electric Overhaul in Byron Bay

Classic VW Kombi gets Electric Overhaul in Byron Bay

Classic VW Kombi gets Electric Overhaul in Byron Bay

Stylish and Sustainable Kombi gets Electric Transformation

Stylish and Sustainable Kombi gets Electric Transformation

Stylish and Sustainable Kombi gets Electric Transformation

Classic VW Kombi gets Electric Overhaul in Byron Bay

Stylish and Sustainable Kombi gets Electric Transformation

Stylish and Sustainable Kombi gets Electric Transformation

Stylish and Sustainable Kombi gets Electric Transformation

interesting stuff…

All of this happened over a few days after despatch and the article went ‘viral’; with the article being re-posted across multiple blogs and news sharing platforms like Reddit and The Press Reader. The article even appeared on ‘Hot Copper’ – a stock trading and investment forum and on the Hemp Party Australia’s Facebook page.

spoiler alert…

There have been several confirmations of future stories in upcoming publications – on both a local and National level…keep your eyes open!

what Alex had to say…

“It was great working with Jennica & Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists & media corporations. I felt comfortable sharing my ideas and they were able to capture my vision and marry it to their expertise. Would highly recommend.”

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