Friends of the Koala
Protecting Koalas Awareness Campaign: It Takes All of Us
The brief
Koalas face a range of everyday threats across the Northern Rivers, from vehicle strikes and dog attacks to habitat loss and disease.
Friends of the Koala wanted to create a series of videos that would encourage simple behaviour changes within the community while increasing awareness of the many people working together to protect local koalas.
Our response
We developed the campaign platform "Protecting Koalas: It Takes All of Us."
The campaign was built around a simple idea: protecting koalas isn't the responsibility of one organisation alone. It takes volunteers, councils, landholders, drivers, dog owners and the wider community all playing their part.
Through a series of videos, we combined practical education with authentic storytelling to show how small actions, such as slowing down and scanning the road edges in koala zones, keeping dogs on leads and protecting and restoring habitat, can make a real difference to koala survival.
The result was a positive, community-focused campaign designed to inspire action and create lasting behaviour change.
Storyboard
The fruits
Campaign Creative Platform:
We created the campaign message "Protecting Koalas: It Takes All of Us" to unite the video series and reinforce the shared responsibility of protecting koalas across the Northern Rivers.
Video Series:
We produced a hero video and a suite of shorter, supporting videos focused on practical ways the community can help protect koalas. Rather than focusing on problems alone, the videos highlighted small achievable actions people can take to make a positive impact.
Community Story telling:
The campaign brought together volunteers, community members and local councils to demonstrate how collaboration is helping create safer environments for koalas.
By showcasing real people and real experiences, the message felt relatable, credible and actionable.
Driving Behaviour Change:
At its heart, this campaign was about turning awareness into action.
Whether it's slowing down and being aware on local roads, keeping dogs on leads or protecting or restoring habitat, the videos were designed to leave audiences with one clear takeaway:
Protecting koalas isn't somebody else's responsibility.
It takes all of us.