Good Cover Insurance Solutions
Rebrand
The brief
Good Cover is a down-to-earth insurance broker in Bangalow, NSW, breaking the industry mould with simplicity, transparency, and genuine service. Founded by Matt, an industry pro with 20+ years of experience, operating for 2.5 years, and ready to scale up. With big plans for growth,including new projects, team expansion, and a website revamp,they needed a fresh new brand identity to reflect their values, build trust, and stand out.
The goal was to cultivate a distinctive brand identity, communicate core values, enhance credibility, and ensure consistent branding across all marketing collateral and business materials.
Our response
A fresh new look that reflects trust and approachability:
- A Logo with Personality – A relaxed, modern design with ocean-inspired blues and corals, reflecting their down-to-earth, community-driven vibe.
- A Coastal-Inspired Palette – Fresh, fun colours that balance professionalism with warmth, making insurance feel less intimidating.
- Brand Guidelines – A playbook to keep branding sharp and consistent across all platforms, ensuring a polished, cohesive look.
The fruits
The result? A standout identity that sets Good Cover apart in a crowded market. The refreshed brand boosts credibility, making it easier to scale and connect with clients in Northern NSW and Sydney. Mission accomplished!
" I am only too happy to recommend Barefruit marketing, they recently updated my logo, which I am super stoked with. This aside, what I also know to be true is they work with a number of my own clients, and I am always impressed by the work they turn out for them as well. ”
- Matt, Good Cover.
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