Rous County Council

 

Rous County Council - Print & Social Campaign

 

Rous County Council Print Ad
Rous County Council Print Ad
Rous County Council Print Ad

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    Santos Organics

     

    Santos Organics - Rebrand Campaign

     

    Santos Print Ad

     

    The brief

    Over the last few years, the Northern Rivers has transformed in terms of its’ demographics, due to an influx of people moving from metropolitan areas around Australia. If you’re gonna be locked down, why not be close to the beach and fresh air!

    There has also been an influx of retailers, with major supermarkets and boutique grocery stores in most towns.

    Santos Organics, an organic retail store established in the Byron shire in the mid 70’s realised the need to evolve their branding and marketing, to talk to this newer audience and remind the older audience that they are still here, and still great.

    Our response

    A reintroduction campaign, headlined ‘The Original Good Food Shop’, to educate and take the community on a journey back to the humble beginnings of Santos and how it all began. We also wanted to emphasise their commitment to the local community, by providing the healthiest organic food and lifestyle products, in a new and refreshing way.

    Working closely with Santos, we created a brighter look and feel that aligns with Santos’ values, and brings out their true tone of voice, core values and ethics. We incorporated new watercolour elements and colour palettes through the creation of localised scenery, paying homage to their heritage and long-standing ties with the Northern Rivers community.

    We created a full brand campaign which rolled out across press, in-store, website, paid and organic socials (video and static), Google Ads and email marketing.

    The fruits

    The Original Good Food Shop campaign has been an undeniable success, connecting with new and existing Santos customers, as well as highlight Santos’ legacy in the Northern Rivers and their commitment to community, through three content pillars of ‘Local First, Zero Waste’, ‘Health and Wellness’ and ‘Planet Based Living’.

    • Increased website traffic by + 22% YOY
    • Achieved over 600k impressions through paid social & Googles Ads campaigns.

     

     

    Santos Organics Socials
    Santos Organics Web Banner
    Santos Organics Socials

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      Behind the Barrel – Custom Interactive Map

       

      Behind the Barrel - Custom Interactive Map

       

      Behind the Barrel Custom Interactive Map

      The brief

      Behind The Barrel approached Barefruit in search of a visual solution to promote their brewery tour routes and destinations to potential clients. One persistent challenge was that when customising their Behind The Barrel tour, customers were choosing locations that were geographically too far from each other to make a logical and smooth tour experience.

      Our response

      Given we love a craft beer (or two), this project was right up our alley. After some brand immersion to check out said locations, our team designed a bespoke map using Behind the Barrel’s look and feel and set out the geographical distances of the tour destinations on offer.

      The fruits

      The final product was a beautifully designed and informative map including links to each location. It’s a fun and appealing way of making the booking process easier, allowing customers to plan their tour more efficiently so they have optimum beer or spirit drinking time at their chosen destination.

      Behind the Barrel Custom Interactive Map
      Behind the Barrel Custom Interactive Map

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        Biala Website, Print and Branding

         

        Biala - Website, Print & Branding

         

        Biala - website
        Biala - website
        Biala - wrap
        Biala - wrap
        Biala - wrap
        Biala signage
        Biala - Annual Report
        Biala - Annual Report

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          Lennox Head Physiotherapy

           

          Lennox Head Physio - Branding, Print & Website

           

          Lennox Head Physio - Logo
          Lennox Head Physio - Business Cards
          Lennox Head Physio - Print Advertisement
          Lennox Head Physio - website

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            Coolabah – Print & Socials

            Coolabah - Print & Socials

             

            Coolabah - flyer
            Coolabah - stubby cooler
            Coolabah - banner
            Coolabah - signage
            Coolabah - signage
            Coolabah - EDM Header

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              Early Up – Print & Socials

              Early Up - Print & Socials

               

              Early Up - Print Advertisement
              Early Up - Advertorial

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                Safety Lights for Seniors

                Safety Lights for Seniors - Website & Print

                 

                Safety Lights for Seniors - website
                Safety Lights for Seniors - website
                Safety Lights for Seniors - print
                Safety Lights for Seniors - print
                Safety Lights for Seniors - print
                Safety Lights for Seniors - print

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                  Plateau Landscape Supplies

                  Plateau Landscape Supplies - Print & Social

                   

                  Plateau Landscape Supplies - Print
                  Plateau Landscape Supplies - Print
                  Safety Lights for Seniors - print

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                    Carpets On The Move

                    Carpets On The Move - Print & Social

                     

                    Carpets on the move - print
                    Carpets on the move - print
                    Carpets on the move - social

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