Parker & Kissane Rebrand

Parker & Kissane - Re-brand

 

Parker & Kissane Logo
Parker & Kissane Logo
Parker & Kissane Logo before and after

Background

 

Parker & Kissane Solicitors is a legal practice established in 1902, located in the Northern Rivers area of New South Wales with offices in Casino, Lismore, and Kyogle. They offer a complete range of legal services to all members of the community. We were approached by P&K to look at updating their brand identity as they wanted a refresh and bring it up-to-date and to see how they could include new services into their offering.

 

The work

We started with a bit of a brainstorm workshop to outline the basic values of the business, P&K needed to include a new conveyancing service as part of the rebrand as well as give their logo a new feel. Our solution was to solve their brand hierarchy through segmenting their services through brand colours, so they can clearly communicate their services to specific target audiences without diluting the main brand and keep the P&K name as the core provider of soliciting and conveyancing.

We utilised a nice serif typeface to create the new P&K logo mark that looks professional and yet is still friendly and approachable for new customers seeking legal services. We defined and created simple identities that can be used through all their office collateral as well as online for their websites and social media. The assuring P&K mark is a strong abbreviation locally that everyone refers to, so keeping that in place essential alongside Parker & Kissane logo options.

The client loved the simple, elegant and timeless design of the re-brand.

 

 

Parker & Kissane brand guide 1
Parker & Kissane brand guide 2
Parker & Kissane brand guide 3

Like what we do? Let us help your business grow🌱with an awesome branding project.
Send us an enquiry below...

Hey Team Fruity!

    I'm , I'd like you to help my business 'barefruit'.

    I am interested in

    You can call me on and email me at

    We'd love to know how you heard about us?

    Corromount – Rebrand and Website

    Corromount - Rebrand and Website

     

    Corromount - logo

    Background

    Corromount came to Barefruit with the aim of refreshing their website and logo. Corromount is a new essential product for tradesman and architects looking to creating the perfect finish when mounting electrical or plumbing appliances or fittings to corrugated interior/exterior walls.

    The work

    The new logo was a refreshed version of the old, utilising the initial concept that was created for the identity but refreshing it with a stronger typeface, colours. The logo features two wavey lines in the centre, which represents the joining of the product to the corrugated surface. We also took the opportunity in created a strong strap line for the brand that they can own and use throughout their marketing collateral, “When finish counts, count on Corromount”.

    Barefruit also designed and developed the new Corromount website, which needed to speak primarily to their B2B audience. The product pages and primary goal for the users is to enquire about the Corromount products and enquire for those looking to purchase. The website was designed to be responsive and implement content that the client had already created, with the aim of updating it, the website is future proofed for ongoing updates and changes.

    Unique brand features of the website include a parallax loading effect whilst scrolling the page contents, we also adding a nice wave line animation that highlights key words/actions on the website, which ties in with the logo design. Combining this with the new brand logo, colours and copy we have created the perfect finish for Corromount.

    Corromount Website-mobile
    Corromount flyers
    Corromount Style Guide
    Corromount Syle Guide-2
    Corromount uniform
    Corromount caps

    Like what we do? Let us help your business grow🌱with an awesome branding project.
    Send us an enquiry below...

    Hey Team Fruity!

      I'm , I'd like you to help my business 'barefruit'.

      I am interested in

      You can call me on and email me at

      We'd love to know how you heard about us?

      Vivid Powder Coating – Ballina

      Vivid Powder Coating - Branding and Website

       

      Vivid Powder Coating - logo

      Background

      Vivid Powder Coating is a new business and service in the heart of Ballina, NSW. Barefruit was approached to come up with the brand name, branding, marketing collateral and website to launch this new service.

      The work

      This was a very fun project that started by researching naming options that work and tie in with their business, "Vivid" was the preferred naming option, the word suggests the perfect finish, clear, bright, vibrant the sort of finish you would expect to see if your respraying your Harley Davidson!

      With the business name decided we proceed on creating the identity for the brand, starting with mood boards to develop our initial concepts, the client loved the exploded powder of colour idea we presented and so this was to become the main feature of the branding on the Gold Coast and Ballina. We saw the direction for the branding working with a matt black to allow the colours to really pop, this allowed us to quickly concept how the brand elements were going to be applied. Choosing a typeface was a bit of a process, pairing a font that works with the personality of the word "Vivid" and the exploding colours, whilst staying professional looking meant the best route was a Sans Serif font. The final result was creative identity that tied in with what the business does. We also developed a strapline that really tied in with the logo and business service - "A brilliant coat of colour every time" and this has been applied consistently to their marketing.

      The website was a fun process, prototyping the structure and thinking about the website goals. Styling, adding the video of the exploding powder on a black background became the website theme and we used the "hot pink" as the primary call to action and feature colour. We added in some subtle transitions to finish it off, including another brand feature which was the "Swoosh" animation added under the titles and strapline, this became a feature brand element that we used throughout the brand application to emphasis specific words and services.

       

      Vivid Stationary
      Vivid brand guide
      Vivid-Website mock
      Vivid-Website -desktop
      Vivid-Website-mobile

      Like what we do? Let us help your business grow🌱with an awesome branding project.
      Send us an enquiry below...

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.

        I am interested in

        You can call me on and email me at

        We'd love to know how you heard about us?

        Australian Seabird and Turtle Rescue

        Australian Seabird & Turtle Rescue - Rebrand

         

        Australian Seabird & Turtle Rescue logo
        Australian Seabird & Turtle Rescue - logo variants
        Australian Seabird & Turtle Rescue - before and after

        Background

        Originally Australian Seabird Rescue (ASR), the company was formed in 1992 when the late Lance Ferris discovered that 35% of Ballina’s pelicans were injured by fishing tackle. He discovered that pelicans in other major estuaries throughout NSW were suffering from the same fate. Now a volunteer organisation, Australian Seabird & Turtle Rescue (ASTR) operates branches along the NSW coastline, with volunteer members rescue and rehabilitate seabirds, shorebirds, sea turtles and sea snakes.

        ASTR approached Barefruit with a vision to update their branding to something that is more representative to what they do. It was also an opportunity to bring their brand up to date with an identity that is modern and appealing to all audiences.

         

        The work

        Creating the ASTR brand identity was a fun process, which began with mood boards and different directions to choose, however it came down to a very simple artwork that incorporates a turtle, seabird, sea snakes, the sun and ocean all in one using very simple line-artwork.

        The new identity is a holistic update from the previous logo, we kept the primary yellow brand colour, which works really well with the new secondary colour palette. The yellow is also bright and draws attention as an emergency rescue operator, and we have managed to combine the multiple identities they had for turtle rescue and seabird rescue into one.

        The finished logo is also a great talking point for children of all ages for educational purposes too and will remain as a unique identity that is also wearable for locals, supporters, workers and tourists.

        Related Tag: Logo Design in Australia

         

        ABST colours
        ABST brand guide
        ABST stationary
        ASBT-Shirts
        ASBT-Bumper Sticker
        ASBT-uniform

        Like what we do? Let us help your business grow🌱with an awesome branding project.
        Send us an enquiry below...

        Hey Team Fruity!

          I'm , I'd like you to help my business 'barefruit'.

          I am interested in

          You can call me on and email me at

          We'd love to know how you heard about us?

          Kerrect Re-brand & Website

          Kerrect - Re-brand & Website

           

          Kerrect Logo
          Kerrect Business card

          Background

           

          Kerrect is a unique service with skilled professional rope climbers and maintenance staff that can access and install safety netting and access points on buildings - they are the go-to experts for working safely at height without scaffolding. Kerrect came to Barefruit with the aim of refreshing their brand identity, website, creating a new strapline to stay ahead of its competitors and to modernise their look and appeal for today’s purposes.

           

          The work

          The new logo evolved from utilising some of the old logo elements to create a stronger concept and brand identity that can be used in today’s digital world and on physical applications such as vehicles, netting on buildings, business cards and uniforms.

          The logo features lines to represent ropes, and uses the primary red and black colours of the brand to stand out amongst their competitors. The lines are positioned above the typeface to represent the safety netting and protection at height. Using a clean geometric sans font the brand identity is modern, approachable and professional.

          As part of the brand process. we also developed a new strapline for the business that really specified what Kerrect is and does - the strapline needed to be unique and ownable for the business. The original strap was “Safety at height” but Kerrect do more than just that, therefore, it evolved into, “Protecting your people and assets at height." The new strap really captures the core value of the business and what the achieve on a daily basis, making sure people and any building or business assets are always safe and protected whilst caring out their height defying work.

          Barefruit also designed and developed a new cutting-edge website that was unique to Kerrect and what they do. We created a slick black themed website which made their primary colour 'red' really pop, and especially when used with unique parallax scrolling effects in the background, Kerrect now have a creative looking website. Parallax scrolling is a special scrolling technique used in website design where background images throughout a site move slower than the foreground image when scrolling. This creates a two-dimensional look and feel to the website and is accustomed to the way users behave nowadays - scrolling through feeds and pages. The whole website is fresh and up-to-date featuring areas for video or image based content with room to grow their portfolio projects. The navigation is also very simple to use on mobile and desktop and focuses on their user goals to enquire for one of their services.

          We are proud that the overall brand re-fresh has given Kerrect a big jump ahead of its competitors.

           

           

          Kerrect brand guide
          Kerrect website

          Guru_of_the_day_winner

          Award winning nomination from Web Guru Awards

          Click here to view the website

          Kerrect Van 2
          Kerrect Uniform

          Like what we do? Let us help your business grow🌱with an awesome branding project.
          Send us an enquiry below...

          Hey Team Fruity!

            I'm , I'd like you to help my business 'barefruit'.

            I am interested in

            You can call me on and email me at

            We'd love to know how you heard about us?

            Richmond Valley Council

            Richmond Valley Council

            Print Collateral

            Richmond Valley Council

            Brief

            Richmond Valley Council first approached Barefruit to design a booklet that would help educate households in a fun, useful way with information about waste avoidance and how to dispose of household waste correctly.

            The work

            This was a fun and educating project for our team and the project had plenty of elements that required illustrations and intricate design work. To make this booklet fun, playful and inviting, the design relied on illustrations to help explain waste avoidance practises and processes.

            Our graphic designers on the Gold Coast create custom illustrations and graphics combined with a simple colour coordinated layout so readers could easily find specific information quickly. The booklet also included a tear-out calendar that had information on specific bin collection days as well as bin stickers to help households organise their waste easier.

            Richmond Valley Council also entrusted Barefruit with the organisation of printing 8000 booklets on an environmentally friendly 100% recycled stock that would help reflect their environmental values.

            Richmond Valley Council Waste Avoidance Booklet
            Richmond Valley Council Waste Avoidance Booklet
            Richmond Valley Council Waste Avoidance Booklet
            Richmond Valley Council Waste Avoidance Booklet

            Like what we do? Let us help your business grow🌱with some awesome print collateral.
            Send us an enquiry below...

            Hey Team Fruity!

              I'm , I'd like you to help my business 'barefruit'.

              I am interested in

              You can call me on and email me at

              We'd love to know how you heard about us?

              North Coast No Space for Weeds

              North Coast No Space for Weeds

              Print Collateral

              North Coast No Space for Weeds

              Background

              No Space For Weeeeeds is part of the North Coast Local Land Services, they aim to increase awareness of weeds within the community, encourage people to understand weeds and know how to report and control them correctly.

              The work

              North Coast No Space for Weeds (part of North Coast Local Land Services) approached us to design some print collateral to run alongside their "No Space For Weeeeeds campaign. The aim was to help promote awareness of weed identification and prevention in the local community. They were attending the annual PRIMEX event (Australia’s sustainable farm and primary industries exhibition) and was in need of a six-page A5 fact sheet flyer to hand out to event attendees with information on how to prevent spreading weeds from one location to another.

              As part of their weeds awareness campaign, they requested our graphic design services to revamp their existing annual weed awareness calendar to not only reflect their branding but to also have a clean, modern look and feel. This calendar was to be distributed to local farmers within the North Coast to help with the identification process of a particular weed and provide solutions on how to treat and prevent the weed from spreading.

              No Space for Weeds Calendar
              No Space for Weeds Flyer
              No Space for Weeds Flyer
              No Space for Weeds Flyer

              Like what we do? Let us help your business grow🌱with some awesome print collateral.
              Send us an enquiry below...

              Hey Team Fruity!

                I'm , I'd like you to help my business 'barefruit'.

                I am interested in

                You can call me on and email me at

                We'd love to know how you heard about us?

                Wildling Ginger Beer – Seven Mile Brewing Co

                Seven Mile Brewing Co - Wildling Ginger Beer

                Brand Strategy, Product Branding & Packaging

                Wildling Seven Mile Brewing Co Can

                The work

                Barefruit were ecstatic to be awarded the brief to develop the branding (from naming straight through to production) for Seven Mile Brewing Co.’s most recent creation – a fresh and zingy Ginger Beer. The project kicked off early January 2021 and went through the full creative process to arrive at a playful, artistic, and very distinctive result – Wildling Hard Ginger Beer.

                Seven Mile Brewing Co., wanted a brand that appealed primarily to women, but also men who seek out beer alternatives, and those who love a cocktail (Pro tip: Wildling goes amazingly well with spiced rum and fresh lime, over ice). To capture these key market segments, the brand personality needed to be unique, fun, cheeky and visually catching. At the same time,  communicating its USP’s: use of local ingredients, the tangy ginger kick and a subtly, sweet finish

                The Barefruit project management team had an excellent opportunity to ‘flex their creative muscles’ for this project with quite a bit of freedom to explore naming and design options. The process took the team on a 7-month journey to conceptualise, design and refine each and every detail of the artwork for the cans and cartons.

                Creative Lead Alex Wales says

                “We started with concepts and moodboards to present the client with lots of options and completed a full competitive analysis to ensure that the result was going to be distinctive, unique and match the product itself. Once we finalised the artwork, we worked on the details to the cans and cartons until everything was approved and signed off; ready for production.”

                Related Tag: Branding Gold Coast

                Wildling Ginger Beer Packaging Design Media Mock-Up
                Wildling Ginger Beer Packaging Design Media Mock-Up
                Wildling Ginger Beer Packaging
                Wildling Ginger Beer Carton

                Like what we do? Let us help your business grow🌱with an awesome branding project.
                Send us an enquiry below...

                Hey Team Fruity!

                  I'm , I'd like you to help my business 'barefruit'.

                  I am interested in

                  You can call me on and email me at

                  We'd love to know how you heard about us?

                  East Coast Building Consultants – Integrated Marketing Campaign

                  East Coast Building Consultants

                  Integrated Digital Marketing Campaign

                  Byron Bay FM East Coast Building Consultants Website

                  The work

                  Initially, Barefruit were engaged by East Coast Building Consultants, a building inspection services company in Byron, to build a website. There is no point in having a website that no one knows about, and so this job evolved into a strategy and implementation of an integrated digital marketing campaign to make sure this website came to life.

                  The digital campaign was rolled out across the website, Facebook and Instagram, email marketing, and Google My Business. A series of Facebook ads (which are also served on Instagram) were developed with specific audiences in mind. The ads were Facebook Instant Experience ads which give users the opportunity to discover more about the services on offer while remaining on the platform. The ads directed people to customised landing pages for each service provided by East Coast Building Consultants. To support the increase in keyword search, we developed blog posts for each service. Our campaign was reinforced by email marketing and Google My Business posts. Like all integrated campaigns, we rolled the creative out across traditional media, including a DL flyer and a Press Ad. In addition to the ongoing digital campaigns we run for East Coast Building Consultants, this client is part of our SEO program.

                  Search Engine Optimisation and digital marketing/ advertising work symbiotically, supporting and improving results for each other. This campaign and the SEO program working together resulted in a 73% increase of traffic to the website and a 50% increase in conversions made on the site (click to call, click to email, complete contact form). Inquiries made through Google My Business were up by 20%, and website clicks were boosted by 40%.

                  Social Media Mock-Up
                  iPhone Website
                  DL flyer mock up

                  Like what we do? Let us help your business grow🌱with an awesome rebrand.
                  Send us an enquiry below...

                  Hey Team Fruity!

                    I'm , I'd like you to help my business 'barefruit'.

                    I am interested in

                    You can call me on and email me at

                    We'd love to know how you heard about us?