Rous County Council - Print & Social Campaign
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Parker & Kissane Solicitors is a legal practice established in 1902, located in the Northern Rivers area of New South Wales with offices in Casino, Lismore.
Over the last few years, the Northern Rivers has transformed in terms of its’ demographics, due to an influx of people moving from metropolitan areas around Australia. If you’re gonna be locked down, why not be close to the beach and fresh air!
There has also been an influx of retailers, with major supermarkets and boutique grocery stores in most towns.
Santos Organics, an organic retail store established in the Byron shire in the mid 70’s realised the need to evolve their branding and marketing, to talk to this newer audience and remind the older audience that they are still here, and still great.
A reintroduction campaign, headlined ‘The Original Good Food Shop’, to educate and take the community on a journey back to the humble beginnings of Santos and how it all began. We also wanted to emphasise their commitment to the local community, by providing the healthiest organic food and lifestyle products, in a new and refreshing way.
Working closely with Santos, we created a brighter look and feel that aligns with Santos’ values, and brings out their true tone of voice, core values and ethics. We incorporated new watercolour elements and colour palettes through the creation of localised scenery, paying homage to their heritage and long-standing ties with the Northern Rivers community.
We created a full brand campaign which rolled out across press, in-store, website, paid and organic socials (video and static), Google Ads and email marketing.
The Original Good Food Shop campaign has been an undeniable success, connecting with new and existing Santos customers, as well as highlight Santos’ legacy in the Northern Rivers and their commitment to community, through three content pillars of ‘Local First, Zero Waste’, ‘Health and Wellness’ and ‘Planet Based Living’.
Behind The Barrel approached Barefruit in search of a visual solution to promote their brewery tour routes and destinations to potential clients. One persistent challenge was that when customising their Behind The Barrel tour, customers were choosing locations that were geographically too far from each other to make a logical and smooth tour experience.
Given we love a craft beer (or two), this project was right up our alley. After some brand immersion to check out said locations, our team designed a bespoke map using Behind the Barrel’s look and feel and set out the geographical distances of the tour destinations on offer.
The final product was a beautifully designed and informative map including links to each location. It’s a fun and appealing way of making the booking process easier, allowing customers to plan their tour more efficiently so they have optimum beer or spirit drinking time at their chosen destination.