We were approached by Kingscliff Accommodation, a boutique guest accommodation and property management provider on the Tweed Coast. Initially we were briefed with the objective to increase the number of properties in their portfolio, however, the partnership evolved into an ongoing retainer.
We started the process of planning campaigns when we realised the branding, which had been created by another agency, wasn't quite right. It's application in socials wasn't working, and so before we got started on any promotional activities, we needed to correct the branding. We still had to keep the primary elements of their previous logo design, however we shifted the brand mark to a square bounded box rather than a pill-shape which was hard to use in social. From there, we rolled out the new branding across all marketing collateral, including business cards, a letterhead, comp slips and business folders. We also pulled together a Business Development Manager's pack which included a services flyer and agency agreement.
While this was all happening, we were simultaneously working on signage, website updates and campaign strategy - more to come on these elements later.