Category: Resources

Invercauld House | Website Redesign

Posted on by Callum Croft

 

Invercauld House

Website Redesign

 

The brief

Invercauld House needed a complete website redesign to modernise their online presence. Their previous site relied heavily on downloadable PDFs, had limited imagery, and didn’t effectively showcase their stunning venue or broad service offering. The goal was to create an informative, user-friendly website that kept visitors engaged on the site, rather than directing them away.

 

Our response

We restructured the website from the ground up, expanding the content to clearly explain Invercauld House’s services, facilities and accommodation options. We developed fresh, SEO-friendly copy, integrated new photography, and built a cleaner, more intuitive layout. The result was a digital experience that feels warm, welcoming and elevated — reflecting the venue’s unique setting and professional offering.

The fruits

• A modern, fully refreshed website aligned with Invercauld House’s brand and tone.
• Rich on-page information replacing PDFs, improving user experience.
• New imagery showcasing the venue’s natural beauty and facilities.

 

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    Burgess Hughes Family Lawyers | Branding & Collateral

    Posted on by Callum Croft

     

    Burgess Hughes

    Branding & Collateral

     

    The brief

    Two established firms — Burgess Family Law and Christopher Hughes & Associates — were merging to become Burgess Hughes. They needed a new brand identity that communicated a fresh start while maintaining professionalism, trust and authority. The brand needed to speak clearly to individuals and families seeking legal support.



    Our response

    We explored the family law landscape, reviewing competitors and reviewing the styles that resonated with the client. From there, we developed a clear brand hierarchy and refined a set of logo options that balanced tradition with a modern touch. Colour palettes and typography were chosen to appeal to the target audience, ensuring the brand felt both credible and compassionate. We then rolled the brand out across stationery (business cards, email signatures and letterheads)

    The fruits

    • A polished, professional brand that unites both firms under one clear identity.
    • A logo suite that works seamlessly across the firm’s stationery
    • A cohesive visual style that reflects expertise, approachability and trust — supporting the firm’s positioning as a reliable legal partner for families.

     

    Hey Team Fruity!

      I'm , I'd like you to help my business, , 'barefruit'.

      I am interested in

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      NSW Department of Climate Change, Energy, Environment & Water (DCCEEW) | Call Before You Clear Campaign

      Posted on by Alex Wales

       

      Call Before You Clear Campaign

      The NSW Department of Climate Change, Energy, Environment and Water (DCCEEW)

       

      The brief

      The NSW Department of Climate Change, Energy, Environment and Water (DCCEEW) wanted to raise awareness about native vegetation rules and their Compliance and Regulation team. Many landowners, contractors, and councils weren’t clear on the rules, or even who the department was. With over 400 breaches a year and widespread confusion, they needed a way to educate, build trust, and start conversations.



      The goal

      To create a strong, approachable presence that clearly communicates DCCEEW’s role, encourages compliance, and sparks meaningful engagement with landowners, contractors, and councils across the region.

      Our response

      A practical, memorable campaign that brings rules to life:

      Developed the “Call Before You Clear” Message – A simple, engaging tagline designed to educate and encourage compliance.
      A Standout Campaign Identity – A visually impactful and memorable identity rolled out across all activation elements.
      Marquee, Flags, Table Cloth & Magnets – Brought the message to life and drew attention in a busy show environment.
      On-Brand & Approachable – Every element reflected DCCEEW’s values while feeling engaging and accessible.
      Designed for Engagement – Messaging and visuals were tailored to spark valuable face-to-face discussions.

      The fruits

      The Primex activation delivered tangible results. Survey participation increased despite lower overall attendance, showing the refreshed creative captured attention and drew people in. Passersby were intrigued by the “Call Before You Clear” message, with more people stopping, noticing, and engaging than in previous years. Most importantly, the campaign laid a foundation for DCCEEW to build on, strengthening connections with landowners and contractors across the region for years to come.

       

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        Sunshine Sugar | Youth Career Campaign

        Posted on by fruityadmin

         

        Sunshine Sugar

        Youth Career Campaign

         

        Sunshine Sugar - Your future is sweet

        The brief

        Sunshine Sugar is the only 100% Australian-owned sugar producer, with mills across Northern NSW. As a major regional employer, they wanted to connect with young people in the community and showcase the career opportunities available in the sugar industry- from farming and engineering to science, logistics and business.

        The campaign was sparked by their attendance at the Northern Rivers Careers Expo, a key opportunity to meet students face-to-face and make a lasting first impression. The goal was clear: attract future talent and position Sunshine Sugar as a place where young people can learn, grow and thrive.

        Our response

        We rolled out a fresh, youth-focused campaign under the banner “Your Future is Sweet” - designed to spark curiosity and help Sunshine Sugar stand out at a busy careers expo (and beyond).

        The goal was to make sugar industry careers feel exciting, local, and full of potential. So we built a clear, vibrant look and feel that could stretch across everything-print, digital, social, events. It’s a flexible foundation that Sunshine Sugar can grow with for years to come.

        From real people to real stories, we kept things genuine and engaging - removing the complexity and showing young people that there’s a sweet future waiting for them right here in their own backyard.

        The fruits

        Brochure:
        We created a bold, fold-out brochure to grab attention at the expo and start conversations. Designed to be picked up and flicked through fast, it gave a snapshot of what Sunshine Sugar is all about and the many career paths on offer-from farming to engineering to sales and science. It was all about sparking interest and making it easy to find out more.

        Landing Page & Downloadable guide:
        We built a custom “Sweet Futures” landing page to bring everything together online. It featured videos, pathways, and a downloadable guide that broke down each career option in more detail. The guide doubled as our lead magnet, encouraging young people to leave their details so Sunshine Sugar could stay in touch.

        Expo Presence:
        We made sure Sunshine Sugar stood out at the Northern Rivers Careers Expo with a suite of event-ready creative:

        • Pull-Up Banners Two bold banners featuring the core campaign messages-“Your Future is Sweet” and “Where Will You Grow?”- designed to catch eyes and spark interest as students walked past.
        • Media Wall: A branded backdrop that brought the campaign to life in the space-perfect for photos, content capture, and helping the team look the part.
        • Merchandise: We added some fun into the mix with tote bags, trucker caps, and phone grips that gave students a reason to stop, chat, and take the message home.

        Real Stories Content Shoot:
        To bring the campaign to life, we facilitated a shoot with Sunshine Sugar featuring real young people currently working at Sunshine Sugar. Through photos and short video testimonials, we captured their experiences, career journeys and future goals. These authentic stories were rolled out across socials-paid and organic-to show students what’s really possible and help them picture themselves in the same boots.

        Campaign Look & Feel:
        This wasn’t just about one event. We created a strong messaging and visual platform Sunshine Sugar can build on-at schools, events, online and everywhere in between. Clear tone of voice, consistent visuals, and strong messaging now give them a solid base for any future youth engagement.

        Art direction - Youth Campaign

        This campaign helped Sunshine Sugar kick-start real conversations with young people in the region. With a clear message, strong creative, authentic voices and a lead-gen system now in place - they’re all set to grow the next generation of sugar industry talent.

        Sweet futures, indeed 🍬

         

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          Women Up North | Sexual Violence Training Awareness Campaign

          Posted on by fruityadmin

           

          Women Up North

          Enhancing Workforce Responses to Sexual Violence Training

          The brief

          Women Up North Housing (WUNH) supports women, children, and young people in Northern NSW who have experienced domestic, family, or sexual violence. They provide trauma-informed care, case management, and community education to promote safety and empowerment.

          WUNH engaged Barefruit to develop and implement a comprehensive marketing strategy to promote their free, evidence-based training programs designed to improve workforce responses to sexual violence. Funded by the Department of Communities and Justice and delivered in partnership with Family Support Network, the training was offered both online and face-to-face, including a culturally specific Indigenous yarning circle version.

          The campaign ran from January to June 2025 and focused on raising awareness, driving registrations, supporting participants, and amplifying advocacy.

          Women Up North

          Our response

          Barefruit led the end-to-end strategy, creative development, digital execution, and stakeholder engagement. Everything was underpinned by WUNH’s feminist, survivor-focused and trauma-informed values.

          Strategy & Creative

          • Developed tailored strategies for key audiences
          • Created a messaging framework, tone of voice, and campaign look and feel
          • Built a dedicated landing page to centralise training info and bookings
          • Produced branded collateral: flyers, banners, postcards, PowerPoint templates, and certificates
          • Placed press ads across regional media

          Digital Marketing & Social Media

          • Created social guidelines for consistency
          • Implemented content calendars across platforms

          Instagram

          • Launched a new account with evergreen content pillars (awareness, training info, community, impact)
          • Reached 3,714 users, gained 71 followers, with a 21.91% engagement rate

          Facebook

          • Refreshed strategy with promotional posts, testimonials, and community updates
          • Reached 77,000+ users (+ 816%), drove 2,163 link clicks, and generated over 302,000 video views

          LinkedIn

          • Created a new page to connect with professional audiences
          • Shared sector insights, campaign moments, and partnerships
          • Reached 2,182 users, gained 62 followers (↑1,350%), and 244 link clicks with a 4.26% engagement rate

          Paid Campaign

          • Delivered a two-month Meta ad campaign targeting regional workforce audiences
          • Achieved 3,059 landing page clicks at just $0.33 per click (well below industry average), with 175,000+ impressions

          Email Marketing

          • Set up a new email account and branded newsletter template
          • Sent targeted emails to stakeholders and participants
          • Open rates of 33.3%–42.5% and click-through rates of 8.1%–18.4%, outperforming industry averages

          Launch Event

          • Coordinated the Online Training Launch in March 2025
          • Managed invites, PR, media, venue, catering and on-the-day logistics
          • Secured Mandy Nolan as MC and delivered a well-attended, high-impact event

          The Fruits

          The campaign dramatically increased awareness and training participation across Northern NSW. Website impressions rose by 681%, and social engagement soared. The launch event brought together sector leaders, advocates, and community voices, generating momentum for sustained change.

          At Barefruit, we’re proud to have played a role in this powerful initiative-contributing to a more informed workforce, safer communities, and better outcomes for survivors of violence.

          LET'S CHAT ABOUT CULTIVATING YOUR BRAND

           

          Hey Team Fruity!

            I'm , I'd like you to help my business, , 'barefruit'.

            I am interested in

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            Southern Cross University – Open Days 2024

            Posted on by fruityadmin

             

            Southern Cross University - Open Days

            2024

             

            The brief

            With a packed calendar leading up to 2024 Open Days, the Office of Engagement at Southern Cross University (SCU) enlisted some extra hands to ensure everything ran smoothly. These flagship events, held across Lismore, Coffs Harbour, and the Gold Coast, required seamless logistical planning and on-the-ground support. That’s where we stepped in, working alongside the Open Day committee to coordinate every detail, from event activation to attendee engagement.

            Our top priority was helping the SCU team deliver a stress-free, welcoming experience for prospective students and their families. After all, Open Days are more than just an event, they’re the first opportunity to showcase the university’s heart and soul. And let’s face it, first impressions really do matter!

            Our approach

            We got to work, engaging in weekly meetings with the SCU committee and dedicating ourselves to make SCU’s Open Days a hit. Here’s how we did it:

            • Planning
              • Weekly WIP meetings, post-meeting reports, onsite visits, and the ultimate tote bag packing session.
            • Digital Check-In System
              • Researched, sourced, and implemented an efficient digital check-in system.
              • Coordinated with suppliers and SCU staff to ensure seamless data integration and user-friendly operation.
            • Panellist Pre-Event Prep
              • Designed and compiled info sheets with session details, bios, headshots, and sample questions for panellists, alumni, and student ambassadors.
            • Merchandise
              • Curated SCU-branded tote bags, phone suctions, star brooches, car fresheners, caps.
              • Organised thank you gifts for academic panellists (Hello! Mayde Tea gift boxes!!!).
            • Print & Signage
              • Managed design, production, and delivery of event collateral, including name tags, lanyards, t-shirts, flyers, maps, coffee cards, and academic round badges.
            • On-the-Ground Event Support
              • Hands-on help across all three Open Days, from setup to check-ins, campus assistance, and pack-down.

            The Fruits

            With our event expertise in play, SCU’s Open Days ran like a dream! Attendees breezed through check-in, engaged seamlessly with event materials, and took home top-notch merch. Academic panellists had all the info they needed, and the SCU team had the support to focus on delivering an unforgettable experience.

            This project proved that with the right planning, a few hundred hours of hustle, and a passion for bringing events to life, even the biggest logistical challenges can be tackled with ease.

             

            LET'S CHAT ABOUT CULTIVATING YOUR BRAND

             

            Hey Team Fruity!

              I'm , I'd like you to help my business, , 'barefruit'.

              I am interested in

              You can call me on and email me at

              We'd love to know how you heard about us?