Vivid Powder Coating – Ballina

Vivid Powder Coating - Branding and Website

 

Vivid Powder Coating - logo

Background

Vivid Powder Coating is a new business and service in the heart of Ballina, NSW. Barefruit was approached to come up with the brand name, branding, marketing collateral and website to launch this new service.

The work

This was a very fun project that started by researching naming options that work and tie in with their business, "Vivid" was the preferred naming option, the word suggests the perfect finish, clear, bright, vibrant the sort of finish you would expect to see if your respraying your Harley Davidson!

With the business name decided we proceed on creating the identity for the brand, starting with mood boards to develop our initial concepts, the client loved the exploded powder of colour idea we presented and so this was to become the main feature of the branding on the Gold Coast and Ballina. We saw the direction for the branding working with a matt black to allow the colours to really pop, this allowed us to quickly concept how the brand elements were going to be applied. Choosing a typeface was a bit of a process, pairing a font that works with the personality of the word "Vivid" and the exploding colours, whilst staying professional looking meant the best route was a Sans Serif font. The final result was creative identity that tied in with what the business does. We also developed a strapline that really tied in with the logo and business service - "A brilliant coat of colour every time" and this has been applied consistently to their marketing.

The website was a fun process, prototyping the structure and thinking about the website goals. Styling, adding the video of the exploding powder on a black background became the website theme and we used the "hot pink" as the primary call to action and feature colour. We added in some subtle transitions to finish it off, including another brand feature which was the "Swoosh" animation added under the titles and strapline, this became a feature brand element that we used throughout the brand application to emphasis specific words and services.

 

Vivid Stationary
Vivid brand guide
Vivid-Website mock
Vivid-Website -desktop
Vivid-Website-mobile

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    Kerrect Re-brand & Website

    Kerrect - Re-brand & Website

     

    Kerrect Logo
    Kerrect Business card

    Background

     

    Kerrect is a unique service with skilled professional rope climbers and maintenance staff that can access and install safety netting and access points on buildings - they are the go-to experts for working safely at height without scaffolding. Kerrect came to Barefruit with the aim of refreshing their brand identity, website, creating a new strapline to stay ahead of its competitors and to modernise their look and appeal for today’s purposes.

     

    The work

    The new logo evolved from utilising some of the old logo elements to create a stronger concept and brand identity that can be used in today’s digital world and on physical applications such as vehicles, netting on buildings, business cards and uniforms.

    The logo features lines to represent ropes, and uses the primary red and black colours of the brand to stand out amongst their competitors. The lines are positioned above the typeface to represent the safety netting and protection at height. Using a clean geometric sans font the brand identity is modern, approachable and professional.

    As part of the brand process. we also developed a new strapline for the business that really specified what Kerrect is and does - the strapline needed to be unique and ownable for the business. The original strap was “Safety at height” but Kerrect do more than just that, therefore, it evolved into, “Protecting your people and assets at height." The new strap really captures the core value of the business and what the achieve on a daily basis, making sure people and any building or business assets are always safe and protected whilst caring out their height defying work.

    Barefruit also designed and developed a new cutting-edge website that was unique to Kerrect and what they do. We created a slick black themed website which made their primary colour 'red' really pop, and especially when used with unique parallax scrolling effects in the background, Kerrect now have a creative looking website. Parallax scrolling is a special scrolling technique used in website design where background images throughout a site move slower than the foreground image when scrolling. This creates a two-dimensional look and feel to the website and is accustomed to the way users behave nowadays - scrolling through feeds and pages. The whole website is fresh and up-to-date featuring areas for video or image based content with room to grow their portfolio projects. The navigation is also very simple to use on mobile and desktop and focuses on their user goals to enquire for one of their services.

    We are proud that the overall brand re-fresh has given Kerrect a big jump ahead of its competitors.

     

     

    Kerrect brand guide
    Kerrect website

    Guru_of_the_day_winner

    Award winning nomination from Web Guru Awards

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    Kerrect Van 2
    Kerrect Uniform

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      East Coast Building Consultants – Integrated Marketing Campaign

      East Coast Building Consultants

      Integrated Digital Marketing Campaign

      Byron Bay FM East Coast Building Consultants Website

      The work

      Initially, Barefruit were engaged by East Coast Building Consultants, a building inspection services company in Byron, to build a website. There is no point in having a website that no one knows about, and so this job evolved into a strategy and implementation of an integrated digital marketing campaign to make sure this website came to life.

      The digital campaign was rolled out across the website, Facebook and Instagram, email marketing, and Google My Business. A series of Facebook ads (which are also served on Instagram) were developed with specific audiences in mind. The ads were Facebook Instant Experience ads which give users the opportunity to discover more about the services on offer while remaining on the platform. The ads directed people to customised landing pages for each service provided by East Coast Building Consultants. To support the increase in keyword search, we developed blog posts for each service. Our campaign was reinforced by email marketing and Google My Business posts. Like all integrated campaigns, we rolled the creative out across traditional media, including a DL flyer and a Press Ad. In addition to the ongoing digital campaigns we run for East Coast Building Consultants, this client is part of our SEO program.

      Search Engine Optimisation and digital marketing/ advertising work symbiotically, supporting and improving results for each other. This campaign and the SEO program working together resulted in a 73% increase of traffic to the website and a 50% increase in conversions made on the site (click to call, click to email, complete contact form). Inquiries made through Google My Business were up by 20%, and website clicks were boosted by 40%.

      Social Media Mock-Up
      iPhone Website
      DL flyer mock up

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        Raine & Horne – Integrated Marketing Campaign

        Raine & Horne

        Integrated Advertising Campaign

        The work

        Barefruit was engaged by nationally recognised real estate company Raine & Horne to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. In a highly competitive market – we went above and beyond standard real estate advertising to produce a commercial and overarching campaign. ‘We’ll Love Your Listing’ has a refreshingly different approach and leaves a heart-warming impression on its audience. This was a major project for Raine & Horne, produced by Barefruit’s in-house creative team and the employment of film director, camera and lighting team from Sydney and the Northern Rivers, as well as local hair, make-up and interior stylists.

        Raine & Horne were ecstatic with the end result, a beautiful campaign that stands out from a saturated market, tells truth in a heart-warming way and has serious longevity.

        Raine & Horne Billboard
        Raine & Horne Facebook Mock Up
        Raine & Horne Bus Wrap
        Raine & Horne Bus Wrap
        Raine & Horne Bus Wrap
        Raine & Horne Bus Wrap
        Raine & Horne Print Ad
        Raine & Horne Print Bus ad
        Raine & Horne - Billboard
        Raine & Horne Print Ad
        Raine & Horne Print Ad

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          Westlawn

          Westlawn Finance Website Design

          A custom and responsive solution

          the brief

          Westlawn approached us to revamp their current website. With an aim to reflect the brands' customer audiences and create a more user-friendly website that was optimised for mobile and future proofed for today's technology.

          our response

          Following customer research undertaken by our team, we addressed several key updates for the web design project, which included:

          • A custom-designed and responsive website

          • Integrating better technology into the site to improve marketing opportunities

          • Refreshing the brand with a new additional purple colour to positively uplift the personality of the brand, along with designing unique iconography to explain their services and created a curated image library to use and build upon.

          • Photography direction for new staff shots for the site

          • Pricing calculators and tools for customers to use for free

          • Implementing a strategy of gathering Customer Stories, for more brand trust and transparency on what Westlawn can offer, using real life examples and integrating this as part of their ongoing digital and email marketing.

          the fruits

          Westlawn's brand-new website is a major improvement and a step forward for Westlawn to grow their audiences and customer base while building more brand awareness and trust.

          The integration of new marketing tools into the website also allows Westlawn to intuitively create smarter ways of reaching their target-audiences.

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            Korff Wealth

            Korff Wealth

            Branding, Website, Signage, Digital and Print Advertisements

            the brief

            We were thrilled when we received the brief to work on the rebrand and name change for the former, Yellow Brick Road Wealth and Management, Northern Rivers, which is now operating under Korff Wealth. The business saw an opportunity to restructure and rebrand during the current COVID-19 crisis. With the current economic climate, Australians need expert financial advice they can trust, more than ever. And so, it was the perfect time to strategically review the business and position for future growth.

             

            our response

            It was time for Yellow Brick Road Wealth Management to rebrand and restructure and position themselves in the market as Korff Wealth. With Barefruit's client services and branding expertise, we made this happen with a complete rebrand. The team worked with the client on the strategic direction for the brand's future as well as the visual aspects, including a new brand name, brand image, and brand logo and brand-new website which was designed by our creative lead and put together by our digital team who assisted in organising, uploading and optimising content. As well as completely rebranded both offices Ballina and Lismore.

            To inform the public of Korff Wealth's rebrand, Barefruit created an integrated campaign, that combined both online and traditional advertising. We placed online ads in GIF format to capture the attention of people searching for financial advice. This was complimented with a newspaper article and press ads that were scheduled in the local Northern Star and The Ballina Advocate over a period of four weeks as well as other collateral.

            Korff Wealth Brochure for Rebrand
            Korff Wealth ad for Rebrand
            Korff Wealth GIF for Rebrand
            Korff Wealth logo for Rebrand
            Korff Wealth newspaper ad for Rebrand
            Korff Wealth newspaper ad 2 for Rebrand

            the fruits

            The result is a slick, and professional rebrand that the client is very happy with. Korff Wealth, with its new name, new logo, brand-new website, new social media pages, and signage for the Ballina and Lismore offices will certainly be attracting old and new customers looking for an expert, objective financial advice across wealth management, insurance and lending.

            The Korff Wealth rebrand was promoted in the local newspapers to help spread the word within the local community about the finance company's recent changes. This included paid advertorials and half page ads in the Byron Echo, the Ballina Advocate and the Northern Star.

             

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              Avilla Farm: Shopify Website Development

              Avilla Farm: Macadamia Skin Care

              New Website Design & Build

              web design byron bay

              the brief

              An Alstonville based Macadamia farm found an opportunity with a side hustle – to use macadamia oil for skin and hair care products. Ann Leslie (the brains behind this genius idea) engaged us to help her make the switch from her WordPress Woo-Commerce site to an e-commerce website with Shopify. At the same time, she was rebranding from PureNut to Avilla Farm and needed to ensure that the transition was smooth, for her business operations and her customers.

              our response

              We decided to put our digital experts on this project. Ashleigh and Felismina worked on all the technical back end things; uploading and optimising, formatting and organising. Jennica worked with the client on the visual aspect including brand image, content creation and copywriting. Uncovering the correct ‘tone of voice’ was an important aspect to this project.

              Avilla Oils - web design byron bay
              web design ballina

              the fruits

              The result was a gorgeous and functional website that the client was happy with. She can now sell her amazing products, around the world in a more streamlined and efficient way. Because Shopify helps you to organise things like shipping and international fees during the build, order fulfilment is now a breeze for Ann.

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                Tweed Holiday Parks Rebrand

                Tweed Holiday Parks Rebrand

                Brand Relaunch and TVC

                the brief

                We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.

                After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.

                We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

                Tweed Holiday Parks Logo Evolution

                our response

                After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.

                The major projects were to evolve:

                • The name

                • The brand mark

                • Brand promise.

                And…

                • Develop a custom-built website with online booking functionality,

                • Create a launch video to showcase the experience of staying at Tweed Holiday Parks,

                • Creation of templates for all collateral,

                • Production of new promotional merchandise.

                Merchandise
                keep Cup white

                the fruits

                The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

                Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

                 

                “We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

                Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

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                  other related work...

                  UPA Home Care: Advertising Campaign

                  UPA Home Care

                  Advertising Campiagn

                  the brief

                  UPA North Coast are providers of Aged Care Services, as well as Youth Care Services and Residential Care on the North Coast. An award-winning provider that has been established in the Home Care industry, with an excellent reputation, since 1995. UPA North Coast approached us wanting to grow awareness of their brand and to talk directly to the people who may need their services along with the people whose parents may need Aged Care services one day.

                  our response

                  We created and rolled out a campaign for UPA North Coast called 'Keep Your Traditions'. This campaign was specifically for their Home Care Service sector. The 30-second emotive Television Commercial is centred around concerns that one may have as they age which may result in the need for Home Care services. With an aim to put everyones minds at ease that they are in compassionate hands, the television commercial shows the audience a “Family Tradition” scene that we all know and love – Sunday roast with  the family.

                  In support of the television commercial, Barefruit created additional marketing collateral to ensure an integrated marketing campaign. A comprehensive information booklet showcasing and explaining  UPA North Coast Home Care Services was designed. This booklet includes all of the vital first port of call information including; information about the not-for-profit, cost of services and ways you can access services. This was supported by an attractive and informative brochure, that summarises the information in the booklet succinctly.

                  BFM TV Advertisement and Marketing Collateral
                  advertising agency northern rivers

                  the fruits

                  This kind of strategic and focused campaign is both challenging and highly rewarding to pull together. When executed correctly it  creates incredible brand awareness, emotional response in the audience and excellent results for the client, which makes us extremely happy!

                  You can read more about UPA North Coast and the service they offer here.

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                    Ballina RSL Rebrand & TVC

                    Ballina RSL

                    "All In Ballina" Campaign

                    the brief

                    Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

                    After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

                     

                    our response

                    After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

                    The major projects prioritised were:

                    • to evolve the RSL brand mark and create a sub-brand system

                    • create detailed brand guidelines to ensure brand consistency across all platforms

                    • create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

                    Ballina RSL Logo Before and After
                    Ballina RSL Logo Hierarchy

                    Logo hierarchy

                    Ballina RSL Logo Mockup

                    Logo mockup

                    RSL Club Life Magazine

                    Members 'Club Life' magazine mockup

                    RSL-Rewards-Mockup

                    RSL 'Your Rewards' promotion mockup

                    RSL Tone of Voice

                    Ballina RSL branding 'Tone of Voice'

                    Ballina RSL Guideline Mockup

                    New Branding Guidelines

                    the fruits

                    As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

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