Marketing Strategy

Marketing Strategy

Marketing plans, activity calendars and actually making it happen.

Marketing Strategy

Barefruit Marketing specialises in working with you and your business to develop and implement a marketing strategy that will help achieve your business goals and we can turn our hand to any project, of any size, with any brief.

We are a full service marketing communications agency. Our marketing services include: Marketing Strategy, Branding & Advertising, Graphic Design & Print, PR & Events, Websites, Social Media, Email Marketing, SEO, SEM, Video Production & Photography. The marketing activities that we select for you and your business will depend on your objectives.

We work independently as your ‘marketing department’, or alongside an existing marketing team on an ongoing or project basis.

There are two parts to Barefruit’s strategy to maintain this competitive edge:

  • BE the stand out marketing service provider, and,
  • Help our customers, BE the stand out product or service provider in their field using our expertise, marketing.

How do we do this? We begin our relationship with all our clients by asking them LOTS of questions. We want to know everything about your business, your customers and you, as people. Every good idea starts within a person, with a dream.


We want to know exactly what that dream is and connect with it – so we can feel what the customer feels and know what they know, and develop ways in which their ideas, dreams and success can grow.

It is important to us that there is chemistry there, so if from that first meeting either party isn’t comfortable it will probably go no further – we will spend a lot of time together, so its needs to feel right. This sets us apart. After all, love what you do, and you cannot fail.

An effective marketing strategy will help you to define the overall direction and goals for your marketing. Your strategy should articulate how you are going to deliver your products or services in ways that will satisfy your clients. Identifying potential new target markets and strategies to attract those target markets. Once we have defined your target market, we will develop and implement tactics or ways to reach them. The marketing mix of online and offline activities will make up the tactical elements you will use to carry out your strategy and reach your target market.

Once we identify the tactical action steps, which will turn your strategy into a reality in your marketing plan…

We will develop a twelve-month marketing activity plan where we will introduce regular marketing that is relevant and targeted to our desired market(s).

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