Marketing Strategy

Digital Marketing Strategy

Marketing plans, activity calendars and actually making it happen.

Marketing Strategy
Marketing Strategy

Barefruit Marketing specialises in working with you and your business to develop and implement a marketing strategy that will help achieve your business goals and we can turn our hand to any project, of any size, with any brief.

We are a full service marketing communications agency. Our marketing services include: Marketing Strategy, Branding & Advertising, Graphic Design & Print, PR & Events, Websites, Social Media, Email Marketing, SEO, SEM, Video Production & Photography. The marketing activities that we select for you and your business will depend on your objectives.

We work independently as your ‘marketing department’, or alongside an existing marketing team on an ongoing or project basis.

There are two parts to Barefruit’s strategy to maintain this competitive edge:

  • BE the stand out marketing service provider, and,
  • Help our customers, BE the stand out product or service provider in their field using our expertise, marketing.

How do we do this? We begin our relationship with all our clients by asking them LOTS of questions. We want to know everything about your business, your customers and you, as people. Every good idea starts within a person, with a dream.


We want to know exactly what that dream is and connect with it – so we can feel what the customer feels and know what they know, and develop ways in which their ideas, dreams and success can grow.

It is important to us that there is chemistry there, so if from that first meeting either party isn’t comfortable it will probably go no further – we will spend a lot of time together, so its needs to feel right. This sets us apart. After all, love what you do, and you cannot fail.

An effective marketing strategy will help you to define the overall direction and goals for your marketing. Your strategy should articulate how you are going to deliver your products or services in ways that will satisfy your clients. Identifying potential new target markets and strategies to attract those target markets. Once we have defined your target market, we will develop and implement tactics or ways to reach them. The marketing mix of online and offline activities will make up the tactical elements you will use to carry out your strategy and reach your target market.

Once we identify the tactical action steps, which will turn your strategy into a reality in your marketing plan…

We will develop a twelve-month marketing activity plan where we will introduce regular marketing that is relevant and targeted to our desired market(s).

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what they're saying…

It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

Alex Bosin

EV Classic

Jo and Emma have worked tirelessly and created a great awareness campaign. The initial review they undertook of my business was very impressive and gave a great indication of what works well. Keep up the great work guys.

Brett Crawford

East Coast Building

The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

Andrew Illingworth

Tweed Coast Holiday Parks

We here at TEBCO have been utilising the services of Barefruit Marketing for over 12mths and have found them to be fabulously creative, efficient and professional partners in helping us drive our business. I could not speak more highly of the entire Barefruit Marketing team.

Tony Morgan


Barefruit Marketing have created a truly recognisable and cohesive brand identity for Horizon Motorhomes that has seen us compete on a national stage and win a series of awards, including Motorhome Manufacturer of the Year for the last two years.

Clayton Kearney

Horizon Motorhomes

We have greatly appreciated the assistance that the Barefruit team have provided to us in improving our branding, marketing plans, collateral and digital media presence - moving us in a positive direction where our business strategies for all our divisions are aligned to marketing plans and actions.

Bill Payne

Ardill Payne

I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.


Behind The Barrel

We are very appreciative of the knowledge & guidance Ashleigh and the team has given us over the past few months, it's been a wonderful insight on how our customers find our business and ways to keep the business/website evolving online and directing traffic to NRSE. We look forward to your assistance in the future.

Jordan Nind

Northern Rivers Solar and Electrical

Our experience with Barefruit Marketing from concept to finalising the design of our egg cartons was great. The service we received was professional yet personable and the Barefruit team showed great skill in turning our ideas into the end product that we are very happy with! We believe it encapsulates what we and North Coast Fresh free-range eggs are about.

Leonie Lee

North Coast Fresh Free Range Eggs

I highly recommend Evan and his team for their attention to detail and professional appraisals.

Lee Simons

Richmond River Blinds

It is great to find a marketing team of the calibre of Evan's team at Barefruit in Ballina. They are becoming an integral part of our business.

Campbell Korff

Korff Wealth

I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

Kate Kempshall

North Coast Community College

The first thing to say about Barefruit is that they - all of them - are the sort of people it's a pleasure to deal with. They make everything easier. The next thing is regardless of the difficulty of the brief and the unreasonableness of the deadline, they are cooperative, capable and constructive. That matters when things are tight - as they always are. Three more things: - they clearly get branding, marketing and advertising - they don't need to be asked twice - they surpass expectations. If you need more from your agency than all this - good luck on your quest.

Nick Richardson

Bay FM

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We look forward to hearing from you.

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