Category: In the Media

Byron Magazine features Barefruit’s rebrand of BayFM

Posted on by Lauren Dein

It was exciting to see that the local Byron Magazine ran our story on the pro-bono work we recently completed for not-for-profit, community radio station, BayFM. We completed a rebrand to help strengthen the brand and increase funding for the station which was near closing down.

The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron and was rolled out across all brand assets including a new website. Barefruit Marketing’s Co-Founder Evan Harding says,

“It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”

Read more about the project here.

New Website and Logo For BayFM

Posted on by Charlotte White

Local Byron publication, The Echo, ran a story on the pro-bono work we completed for not-for-profit, community radio station, BayFM. We completed a rebrand which was rolled across all brand assets, including a new website.

The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron. Barefruit Marketing’s Co-Founder Evan Harding says,

“It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”

Read more about the project here.

 

Barefruit Marketing rebrands financial services firm Korff Wealth

Posted on by Charlotte White

AdNews Australia featured our rebranding project for Korff Wealth!

Formerly known as Yellow Brick Road Wealth and Management, Northern Rivers, the financial services boutique approached us with a rebrand brief. They were wanting to review their current business strategies and capture a larger audience. As conversations began, Australia headed into lockdown restrictions due to the COVID-19 pandemic, making for interesting timing. However, Korff Wealth found an opportunity amidst all the negativity. With the current economic climate, Australians are looking for expert financial advice they can trust, more than ever. And so, it was an exceptionally ideal time for Korff Wealth to have undergone a strategic review and rebranding exercise.

Read more about the project here.

 

Far North Coast Creative Agency Rebrand Financial Services Firm

Posted on by Charlotte White

September has been an exciting month for Barefruit. Another one of our client projects has been recognised and featured by B&T Australia. Korff Wealth, formerly known as Yellow Brick Road Wealth and Management, Northern Rivers approached us with a rebrand brief at the beginning of the year. It was interesting timing, with Australia heading into lockdown due to the COVID-19 pandemic mid-way through strategic and branding conversations. However, Korff Wealth saw this as an opportunity; with the current economic climate, Australians are looking for expert financial advice they can trust, more than ever. Considering, it was the perfect timing for a strategical review and rebrand of the business.

Read more about the project here.

 

AdNews features Seven Mile Brewing Co. Packaging Designed by Barefruit

Posted on by Charlotte White

It was fantastic to see AdNews Australia pick up and write a story on the the packaging redesign project, briefed into us by Seven Mile Brewing Co. The recognition of our hard work was very rewarding, especially after the year 2020 has been.

The agency was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; American Pale Ale, Cali Cream and West Coast IPA. It was an exciting opportunity for Barefuit to work with a local business who required help in designing cans that served both functional and brand purposes for their beers. The brewery prides themselves on keeping their beer cold from the moment it is poured into a can and Barefruit ensured the packaging was designed for this purpose.

“It’s really important to us that our beer is kept cold from the moment it’s poured.” says, Matt, co-founder of Seven Mile Brewing Co. He goes on to say, “This ensures the beer’s flavours and aromas stay true to how we brew them here on site. And so, we needed packaging that would keep its integrity at cold temperatures”.  

Read more about the project here. 

 

B&T features Barefruit’s Redesign of Seven Mile Brewing’s Packaging

Posted on by Charlotte White

After all that has happened this year with our agency working from home for 8 weeks, business for our clients taking a hit and being as flexible and adaptable as we can, it was so exciting for our hard work to be noticed by B&T Australia. They ran a Press Release written by Charlotte (one of our star Account Executives), about our design project with Seven Mile Brewing Co. 

Barefruit worked with Seven Mile Brewing to design and print new can and carton packaging for the brewery's three core beers. The 9-month-long project progressed without any setbacks. Discussions began in late 2019, which were followed by thorough market and competitor analysis, concept development and final art production. The team worked collaboratively to develop designs that overcame the challenges of Seven Mile Brewing Co.’s previous packaging design; creating individual can designs for each core beer.

Alex Wales, Barefuit’s Creative Lead, is delighted to see his designs on bottle shop shelves. He said, “we based the design of the cans and cartons on how they would look on the shelves and in a retailer’s cooler room. We went for a simple design, placing emphasis on the brand logo and complimenting the design with bright variant colours.”

Read more about the project here. 

Read more about the project here. 

 

Mumbrella highlights fundraising efforts for Rafiki Mwema

Posted on by Ashleigh

Barefruits inaugural IWD event was nothing short of a success and the results have been highlighted on Mumbrella, read the feature here.

“Tickets sold out within three weeks, and we had a lot of women on the waitlist. We are already planning next year’s event with a bigger space so we can cater to more people. We are blown away by the generosity of local businesses who sponsored the event and donated prizes and by the women who supported by attending and buying raffle tickets. The money raised is going to a great cause and we are so honoured that we are lucky to be able to help” said Barefruit Marketing Co-founder and Director, Claire Harding.

A night filled with laughs, dancing and inspirational stories, with 100% of the ticket and raffle proceeds going to Rafiki Mwema to support future social enterprise projects. You can read Barefruits recap of the night here.

 

B&T features Barefruits RSL rebrand

Posted on by Ashleigh

The Ballina RSL approached Barefruit to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina. Also the development of a strategic marketing plan and a rebrand that focuses on the Ballina RSL’s “all-in” offering

This project was picked up by national marketing magazine B&T. You can read the feature here. 

Ballina Business Excellence Awards 2019

Posted on by Ashleigh

We are so happy to announce that Barefruit Marketing took home the 'Business & Professional Services' award on Saturday night, at the annual Ballina Business Excellence Awards 🍾

Agency Co-founder and Director Evan Harding says “We feel that a large part of our success can be attributed to creating a workplace culture that is passionate - passionate about what we do for our clients, but also about our team’s wellbeing, and how we give back to the local community and beyond.”

We are so proud to have such an amazing team and great clients who helped to make this possible ❤️ Fun fact....this trophy smells amazing! 😂 🏆

Barefruits win was also featured in the Northern Stars highlight article on the Ballina Business Excellence Awards. You can view the article here.

Barefruit included in AdNews ‘Movers and Shakers’ roundup

Posted on by Jennica

Our team loves fresh fruit 🍊🍌🍎 So you can only imagine our excitment when we welcomed our two latest additions to the team! The talented Felismina Jom and Cat Smith join Barefruit at an exciting time as the agency is celebrating its seventh year as an all-service agency!

Our recent activity was picked up by AdNews in their 'Movers and Shakers' roundup highlighting some of the biggest moves in the industry for the past week.
AdNews is an Australian trade title that services the advertising, media, marketing and technology industries.

Get to know our latest fruits here and read more about the recent big moves in 'Adland' here.