Category: In the Media

Chamber Toast to Business Success

Posted on by Charlotte White

The Northern Rivers Review has featured us in a story about the announcement of finalists in the NSW Business Chamber's Northern Rivers Regional Business Awards. We are very excited to be recognised as finalists in the category of Business and Professional Services.

We are finalists, alongside 129 other businesses across 7 of the LGA's in the Northern Rivers; Tweed, Byron, Ballina, Kyogle, Lismore, Richmond Valley and Clarence Valley. The formal awards night will go ahead (fingers crossed) on Saturday, 23 October, where winners in each category will be announced. Winners will move onto the State awards, where they'll compete against 12 other regions across NSW and Sydney.

Related Tag: Marketing Gold Coast

Read the full article here.

 

Byron Magazine features Barefruit’s rebrand of BayFM

Posted on by Lauren Dein

It was exciting to see that the local Byron Magazine ran our story on the pro-bono work we recently completed for not-for-profit, community radio station, BayFM. We completed a rebrand to help strengthen the brand and increase funding for the station which was near closing down.

The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron and was rolled out across all brand assets including a new website. Barefruit Marketing’s Co-Founder Evan Harding says,

“It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”

Read more about the project here.

Westlawn

Posted on by fruityadmin

Westlawn Finance Website Design

A custom and responsive solution

the brief

Westlawn approached us to revamp their current website. With an aim to reflect the brands' customer audiences and create a more user-friendly website that was optimised for mobile and future proofed for today's technology.

our response

Following customer research undertaken by our team, we addressed several key updates for the web design project, which included:

  • A custom-designed and responsive website

  • Integrating better technology into the site to improve marketing opportunities

  • Refreshing the brand with a new additional purple colour to positively uplift the personality of the brand, along with designing unique iconography to explain their services and created a curated image library to use and build upon.

  • Photography direction for new staff shots for the site

  • Pricing calculators and tools for customers to use for free

  • Implementing a strategy of gathering Customer Stories, for more brand trust and transparency on what Westlawn can offer, using real life examples and integrating this as part of their ongoing digital and email marketing.

the fruits

Westlawn's brand-new website is a major improvement and a step forward for Westlawn to grow their audiences and customer base while building more brand awareness and trust.

The integration of new marketing tools into the website also allows Westlawn to intuitively create smarter ways of reaching their target-audiences.

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    Indigenous farming on offer at Wollongbar college

    Posted on by Charlotte White

    Barefruit assisted North Coast Community College with the launch of their new Primary Industries Training Centre. This involved creating media buzz to generate free publicity. Our PR strategy involved sending out a press release to the media before and after the event to engage local publications. The Byron Echo, followed up our press release with an article about the new training centre in Wollongbar.

    The Echo's focus was informing the public about the indigenous aspect of the new, unique Cert. III qualifications. It's a first for our local area, and perhaps one in the State (who knows, maybe even nation-wide). The collaboration between North Coast Community College and the DPI extends also to the local indigenous tribe. The new qualifications all have a Cultural unit, taught by Cultural Trainer, Tracy King. She said, ‘As a Bundjalung woman with cultural connections through kinship throughout the Bundjalung Nation, I am very passionate and a firm believer in Aboriginal cultural and heritage values to use as a tool for future generations’.

    You can read more this project here.

     

     

    Barefruit Marketing rebrands financial services firm Korff Wealth

    Posted on by Charlotte White

    AdNews Australia featured our rebranding project for Korff Wealth!

    Formerly known as Yellow Brick Road Wealth and Management, Northern Rivers, the financial services boutique approached us with a rebrand brief. They were wanting to review their current business strategies and capture a larger audience. As conversations began, Australia headed into lockdown restrictions due to the COVID-19 pandemic, making for interesting timing. However, Korff Wealth found an opportunity amidst all the negativity. With the current economic climate, Australians are looking for expert financial advice they can trust, more than ever. And so, it was an exceptionally ideal time for Korff Wealth to have undergone a strategic review and rebranding exercise.

    Read more about the project here.

     

    Far North Coast Creative Agency Rebrand Financial Services Firm

    Posted on by Charlotte White

    September has been an exciting month for Barefruit. Another one of our client projects has been recognised and featured by B&T Australia. Korff Wealth, formerly known as Yellow Brick Road Wealth and Management, Northern Rivers approached us with a rebrand brief at the beginning of the year. It was interesting timing, with Australia heading into lockdown due to the COVID-19 pandemic mid-way through strategic and branding conversations. However, Korff Wealth saw this as an opportunity; with the current economic climate, Australians are looking for expert financial advice they can trust, more than ever. Considering, it was the perfect timing for a strategical review and rebrand of the business.

    Read more about the project here.

    Related Tag: Advertising Gold Coast

    AdNews features Seven Mile Brewing Co. Packaging Designed by Barefruit

    Posted on by Charlotte White

    It was fantastic to see AdNews Australia pick up and write a story on the the packaging redesign project, briefed into us by Seven Mile Brewing Co. The recognition of our hard work was very rewarding, especially after the year 2020 has been.

    The agency was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; American Pale Ale, Cali Cream and West Coast IPA. It was an exciting opportunity for Barefuit to work with a local business who required help in designing cans that served both functional and brand purposes for their beers. The brewery prides themselves on keeping their beer cold from the moment it is poured into a can and Barefruit ensured the packaging was designed for this purpose.

    “It’s really important to us that our beer is kept cold from the moment it’s poured.” says, Matt, co-founder of Seven Mile Brewing Co. He goes on to say, “This ensures the beer’s flavours and aromas stay true to how we brew them here on site. And so, we needed packaging that would keep its integrity at cold temperatures”.  

    Read more about the project here. 

     

    B&T features Barefruit’s Redesign of Seven Mile Brewing’s Packaging

    Posted on by Charlotte White

    After all that has happened this year with our agency working from home for 8 weeks, business for our clients taking a hit and being as flexible and adaptable as we can, it was so exciting for our hard work to be noticed by B&T Australia. They ran a Press Release written by Charlotte (one of our star Account Executives), about our design project with Seven Mile Brewing Co. 

    Barefruit worked with Seven Mile Brewing to design and print new can and carton packaging for the brewery's three core beers. The 9-month-long project progressed without any setbacks. Discussions began in late 2019, which were followed by thorough market and competitor analysis, concept development and final art production. The team worked collaboratively to develop designs that overcame the challenges of Seven Mile Brewing Co.’s previous packaging design; creating individual can designs for each core beer.

    Alex Wales, Barefuit’s Creative Lead, is delighted to see his designs on bottle shop shelves. He said, “we based the design of the cans and cartons on how they would look on the shelves and in a retailer’s cooler room. We went for a simple design, placing emphasis on the brand logo and complimenting the design with bright variant colours.”

    Read more about the project here. 

    Related Tag: Digital Marketing Strategy Gold Coast

     

    NCCC – Bush food farming on offer at new training facility

    Posted on by Charlotte White

    Barefruit was engaged by North Coast Community College to assist with creating media buzz about the opening event of their new Primary Industries Training Centre. Our PR strategy involved sending out a press release to the media before and after the event. As such, our efforts were recognised, with most of our local publications writing about and attending the event. One of the articles from the media came from the Northern Star.

    Our for creating media buzz involved a new approach to sending out a Press Release. Instead of a blanket email to all journalists and editors, we hand-picked the publications we wanted this story to run in - there were about 8-10 publications. We then sent out our Press Release to those journalists and editors, and a few hours later, followed up our email with a call. Doing so, helped us to ensure the journalists had seen our Press Release and gave us the opportunity to summarise it quickly over the hone. We were also able to convey our excitement and a few extra details in conversation to hype up the story too. This approach was successful for 90% of the publications we reached out to - huge win!

    You can read more this project here.

     

     

    NCCC – the Ballina Advocat – Bush Food opens doors for employment

    Posted on by Charlotte White

    A Press Release, written by Barefruit, engaged the interest of a Ballina Advocate journalist. As part of a Public Relations strategy for the launch of the North Coast Community College (NCCC) Primary Industries Training Centre, Barefruit created hype about its opening event. Javier Encalada, journalist At the Ballina Advocate, joined us at the Primary Industries Training Centre opening event in early September 2020.

    Javier took a different angle on the opening event and focused on how the new training centre and qualifications. He explained how the centre will provide opportunities for the community to learn the tradition culture of the local area. Javier interviewed Tracey King, who is the NCCC's Cultural Trainer, gaining great insight into her opinions about the new facility and it's importance in sharing local, traditional knowledge with everyone.

    Barefruit was briefed by North Coast Community College to engage the attention of the media for the opening of the new Primary Industries Training Centre. The team is very proud to be working on such an important initiative. Read more about the project here.

    Related Tag: Advertising Gold Coast