Category: In the Media

NCCC – NBN News – Wollongbar gets north coast community college campus

Posted on by fruityadmin

As part of a Public Relations strategy for the launch of the North Coast Community College Primary Industries Training Centre, Barefruit engaged the interest of a local NBN journalist, Georgia Schefe. With our Press release, this journalist wrote a story for the NBN website and Television broadcast. Georgia and her camera man attended the opening event to capture footage and hold interviews for a TV story. Kate Kempshall, CEO of North Coast Community College, was interviewed and this, along with a short story about the new training facility and qualifications ran on the local 6pm news that night.

Visit the article here to watch Georgia's interview with Kate.

Read more about Barefruit's project with North Coast Community College here.

 

 

Leaving the rest behind

Posted on by fruityadmin

Tweed Holiday Parks made the font page of the Tweed Daily News on 6, April 2019! The article featured the new Kingscliff park that has been in operation for 12 months and has already had great success, hosting 40,000 holidaymakers since it's opening.

The demand on the park has exceeded the expectations of park managers, Luke and Brooke who "can't keep the smiles off their faces".  The park recently underwent major renovations and refurbishments, which has given the sites a nice breath of fresh air and modern look and feel. New cabins have been built, attracting holiday-makers who love beach-side accommodation but also enjoy an affordable price. The team at Barefruit sent out a Press Release to media about the success of the Kingscliff park, and we were thrilled to find the piece had been picked up for a front page feature.

Tweed Holiday Parks initially approached Barefruit to guide them through a rebrand project. We have continued this relationship and assist them with their SEO, social media, digital advertising and more. You can read more this project here.

Electric Kombi Land

Posted on by fruityadmin

As part of our PR campaign for EV Classic, we sent out a Press Release to local newspapers. It was exciting to see the story picked up by The Northern Star. You can read more about this project here.

Byron Bay based EV Classic, run by Alex Bosin, is a sister company to Byron Bay Kombis and is in partnership with Retro Campervans. Recently, EV Classic launched their first 100% electric VW Kombi.

German-born engineer, Alex, first visited Byron in 1998 and ten years later found himself settling down in the area. In 2008, he began to capitalise his skill with German cars and love for modern technology and nature.  Alex goes on to say, "if you have a classic car that you want to preserve, with little or no maintenance costs, and like the idea of helping the environment, then an EV conversion might be a great solution!".

How new business owner is being resilient after tough start

Posted on by fruityadmin

At Barefruit, we are proud to have Westlawn Finance as one of our amazing clients. In a recent campaign, Westlawn has featured success stories of some of their own financial clients. These stories have been appearing in print media, as well as in video-format on Television and YouTube. A story of Georgie King, owner of the fashion boutique, Arum, in Casino was written published in The Northern Star.

Georgie has had a rough start as a business owner since purchasing the fashion boutique, Arum in 2019. One week after re-opening the store, devastating bushfires broke out across the Richmond Valley region and then the coronavirus pandemic shut down commence across Australia-wide. However, Georgie has remained positive and has started an online store in the meantime.

As a 27-year-old, Georgie purchased the store from the previous owner, Margie George. Georgie "was thrilled to be able to purchase her own business despite her age, and credits Westlawn Casino branch for helping her achieve her dream".

Region’s unlikely benefit from two border closures

Posted on by fruityadmin

As of July 2020, both the northern and southern end of NSW borders have been blocked, which has had a negative impact on the travel industry. However, our client, Tweed Holiday Parks, has found an unusual positive amid the current pandemic in Australia and The Northern Star wrote an article on this.

Tourists who might normally have bypassed the Tweed are now expanding their experiences and opinions of the region. Tweed Holiday Parks coordinator, Andrew Illingworth, said that initially winter bookings were cancelled. However, the vacancies were quickly snapped up by travellers and grey nomads who are waiting for the borders to reopen. Andrew said, "for us, it's been great to see all these new people coming to our parks and because of the border they are staying longer than perhaps a stop overnight, like they normally would," he said.

Tweed Holiday Parks took the opportunity to use the lockdown period for maintenance, gardening and renovation and managed to retain all staff.

Tweed Holiday Parks initially approached Barefruit to guide them through a rebrand project. We have continued this relationship and assist them with their SEO, social media, digital advertising and more. You can read more this project here.

Secrets to success of Tweed Coast holiday parks

Posted on by fruityadmin

As always, it's so great to see articles about our client, Tweed Holiday Parks, in the media. The Northern Star wrote this article on Tweed Holiday Parks recent and ongoing success.

The location, modern facilities and drive of staff to go the extra mile is what keeps attracting visitors to the park. According to Tweed Holiday Parks Business Development manager, Lisa Mcrae, "those are the key elements to keep tourists coming back to the Tweed with a smile on their face." Lisa went on to say, "I think the location in Tweed is definitely a selling point for our customers. Five of our parks are located on the beachfront," she said.

Excitingly for the business, of the seven council-owned parks, four have been given the TripAdvisor Travellers Choice Award based on customer feedback in the most recent awards.

Tweed Holiday Parks initially approached Barefruit to guide them through a rebrand project. We have continued this relationship and now assist them with their SEO, social media, digital advertising and more. You can read more this project here.

Converting a classic

Posted on by fruityadmin

We were excited to see Alex Bosin, owner of EV Classic, pop up in an article published by the Bangalow Herald. We helped Alex with a PR campaign to get the word out about his amazing 100% electric vans. You can read more about this project here.

German-born engineer, Alex, first visited Byron in 1998 and ten years later found himself settling down in the area. In 2008, he began to capitalise his skill with German cars and love for modern technology and nature. Alex said, "I love modern technology and sustainability, so the idea of converting a Kombi to an electric vehicle was a natural". And so, he set about creating one of Australia's first all-electric VW Kombi vans. The EV Classic is Alex's first 'proof of concept', based on a [quote Alex] "reliable German motor". He has been able to offer the experience of driving a classic car with a much quieter drive and lower maintenance costs.

Alex is also converting other classic cars to electric, including a blue Merc wagon. He goes on to say, "if you have a classic car that you want to preserve, with little or no maintenance costs, and like the idea of helping the environment, then an EV conversion might be a great solution!".

Mumbrella highlights fundraising efforts for Rafiki Mwema

Posted on by Ashleigh

Barefruits inaugural IWD event was nothing short of a success and the results have been highlighted on Mumbrella, read the feature here.

Claire Harding, Barefruit Marketing Co-founder and Director was thrilled tickets to the event sold out within three weeks, and a lot of women were on the waitlist. It was such a huge success that we have the next year's event already in the works. The local businesses who sponsored the event and donated prizes showed such generosity and the money raise is going to such an important cause.

A night filled with laughs, dancing and inspirational stories, with 100% of the ticket and raffle proceeds going to Rafiki Mwema to support future social enterprise projects. You can read Barefruits recap of the night here.

 

B&T features Barefruits RSL rebrand

Posted on by Ashleigh

The Ballina RSL approached Barefruit to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina. Also the development of a strategic marketing plan and a rebrand that focuses on the Ballina RSL’s “all-in” offering

This project was picked up by national marketing magazine B&T. You can read the feature here. 

Ballina Business Excellence Awards 2019

Posted on by Ashleigh

We are so happy to announce that Barefruit Marketing took home the ‘Business & Professional Services’ award on Saturday night, at the annual Ballina Business Excellence Awards ?

Agency Co-founder and Director Evan Harding says “We feel that a large part of our success can be attributed to creating a workplace culture that is passionate – passionate about what we do for our clients, but also about our team’s wellbeing, and how we give back to the local community and beyond.”

We are so proud to have such an amazing team and great clients who helped to make this possible ❤️ Fun fact….this trophy smells amazing! ? ?

Barefruits win was also featured in the Northern Stars highlight article on the Ballina Business Excellence Awards. You can view the article here.

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