Miss Midgley's Website and Brand Direction
Miss Midgley's Website
We were approached by a mother and daughter tag-team architects Lisa White and Izzie White about their new build project in Brisbane. After purchasing a highly sought-after piece of real estate in James Steet, Brisbane, the duo approached us about creating a new website and alongside some brand direction for their new boutique accommodation in the heart of New Farm called Miss Midgley’s. The name derives from the building previous use, as it used to be school which was run by driven women called Miss Midgley – this was the inspiration for the duo’s build project, re-visiting the school theme of the past and bring it forward and up-to-date to use for accommodation. The rooms have been repurposed and re-imagined using the unique school room names and features for the apartment/rooms.
To reflect the build and logo design, we helped Miss Midgley’s with creating and applying the brand elements and features into their website. We guided them on finessing some font, colours options to use online and logo-lockups.
The website was a custom design that we built in-house with the primary goal for customers to find out more and book accommodation or make enquiries. The finished website reflects the personality of the brand on both desktop and mobile, and we made sure site was easy for admins to be able to edit the website content.