New Website and Logo For BayFM

Local Byron publication, The Echo, ran a story on the pro-bono work we completed for not-for-profit, community radio station, BayFM. We completed a rebrand which was rolled across all brand assets, including a new website.

The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron. Barefruit Marketing’s Co-Founder Evan Harding says,

“It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”

Read more about the project here.