What is Local SEO and why does it matter?
Search Engine Optimisation (SEO) is a digital strategy that improves your website’s visibility to search engines in terms of search engine result ranks. The goal...
Google Analytics 4 (GA4) – What’s it all about?
WARNING: The following blog post is fairly nerdy but we are here to try and make a very technically exciting topic more… relatable If you...
How Businesses Can Support Their Communities
If we have learnt anything from the generosity of our communities over the last couple of months, it’s that we have a lot of stuff...
BFM turns 10 🎉
Barefruit is born Barefruit Marketing was started from the kitchen table of Claire and Evan Harding. The duo had packed up their lives in London,...
Business Communications During Crisis
It’s over a month now since our region saw the most devastating flood event ever recorded. And what an intense time it has been for...
A Guide to Email Marketing
We know things are crazy at the moment for our local businesses. It’s a big juggle managing staff shortages, implications to supply chains and the...
Marketing Trends to Expect in 2022
2022 is finally here, and January is a great time to prepare for a good year ahead. Marketing trends for the new year have already...
How to Use Instagram for Your Small Business
With 2022 now in full swing (we can’t believe it either!), it's time to talk how you are going to best use your social media...
New Business Marketing
We were thrilled to be part of the very first Ballina Wave. Ballina’s very own magazine has been a long time coming, and now that...
Barefoot Marketing? No, we’re BareFRUIT Marketing
Thanks to the Barefoot Investor, we can’t tell you how often people call us Barefoot Marketing. The time has come to settle it once and...
Winners in Business and Professional Services
Last Friday evening, we (Barefruit Marketing) were awarded the 2021 Business Excellence in Business and Professional Services award, proving that not even the statewide lockdown...
First, Build Trust
In the last 12 months, consumer behaviour has changed, a lot. Just as us business owners have had to adapt to survive, so have your...
When and How to Use Video Content
Take one look online, and you’ll find global brands, small businesses and market-leading influencers (even your friends!) all vying for your attention with video content....
Byron Bay’s iconic radio station BayFM gets a rebrand and a facelift
Barefruit has recently supported iconic and not-for-profit community radio station, BayFM, as part of a pro bono project to help launch its new brand identity...
Spend your End of Financial Year budget wisely…
We know the end of financial year is fast approaching. If you have some cash available in the budget, now’s the time to spend it....
Facebook & Instagram Advertising 101
It’s no surprise that 80% of Australians have an active social media account. That’s more than the percentage of households with TV’s (gasp!). Therefore, it...
Barefruit launches Raine & Horne, ‘We’ll Love your Listing’
Barefruit was recently presented with an exciting opportunity to work with Raine & Horne, a nationally recognised local real estate company, to bring a fully...
Marketing, even when you’re crazy busy
Our region has been so fortunate to have had so much business recently. We’ve heard that many local businesses have been overwhelmed with demand. Considering...
How to write a Press Release
We’ve all been waiting for it, and finally 2021 is here. Over the holidays Lennox has been buzzing with visitors. It’s been fantastic to see...
Why is blogging so important?
There’s a reason for everything. Back in the day, blogs were used as a platform for writing and sharing opinions, ideas and stories. These days,...
Should I Outsource Marketing?
Here are 5 reasons to outsource your marketing in 2021 and beyond. Do you need a marketing team but can’t quite justify bringing on full-time...
2020 at Barefruit Marketing
This is the last time we talk about 2020, we promise! Although it was a weird year last year, many lessons were learnt along the...
Increase web traffic. Get more leads. Save $$$.
SEO for your website. Is it right for you? To put it simply, absolutely yes. Every business should be, at some point, considering how to use...
Apple’s iOS Update Will Change Facebook Advertising
Earlier this year at the annual Worldwide Developers' Conference, Apple announced product and policy changes that will affect how data is shared across iOS. Unfortunately,...
Business Tips to Make the Most of Summer
With the festive season and school holidays in full swing the Northern Rivers is seeing a huge influx of visitors. And, with international travel no...
Meet Ollie! Work Experience at Barefruit
My name is Ollie, I'm 16 and I'm in year 10 at Woodlawn. I was lucky enough to be given the amazing opportunity to join...
Marketing trends you can expect to see in 2021
2021 is just around the corner which means it’s time to get ahead of the game. As we approach the end of each year, marketing...
Getting Your Brand Ready for Christmas
It’s that time of year already…finally! After the Melbourne Cup, the festive season hits and with the longer days, daylight savings and warmer weather, Christmas...
Make your Facebook Ads perform like never before
When people talk about how to set up Facebook Ads, they have previously attributed success to targeting (that’s your audiences). Yes, nailing your Audience is...
How to Nail your Organic Social Media
Social Media. Everyone has it and everyone is always on it, so as a small business, you probably need it. But once you’ve set up...
We donated trees to Replant Byron
Barefruit is first and foremost a full-service marketing agency, but one of our core values is giving back to our local community. And we like...
Colouring-in for a Creative Mind
Remember when you were at school? When recess was the best time of the day? You were let free from class to run around until...
Take Amazing Photos for your Brand at Home
This is for all the small business owners who have their fingers in many pies; who are the finance, the marketing, the logistics, the production...
Blogging for Search Engine Optimisation
Search Engine Optimisation. It opens up a whole can of worms. There are so many ways you can approach an SEO strategy, but let’s talk...
It’s time to talk Search Engine Marketing
Spring has sprung! While we’re relieved that the Northern Rivers hasn’t experienced a second wave in terms of increasing COVID cases, it’s hard to hear...
Testing positive to a brighter outlook
The COVID-19 pandemic has no doubt affected every country around the world in ways no one could have ever imagined. It shows the extent and...
Organic Search Engine Opti-‘what’?!
COVID-19 certainly changed consumer behaviour, and while our community is up and running (almost) as usual, some learned behaviours are here to stay. People are...
Getting back to business after lockdown
Over the last few months, we've had to pivot towards a ‘new normal’ (due to Covid-19), by adapting and shifting business operations to stay within...
Thinking differently in these crazy times
Our local business community has suffered so many blows over the past few months. But, nothing could prepare us for the current COVID-19 situation. While...
Plastic Free July
In the Barefruit Office, we pride ourselves on being as plastic-free and minimal waste as possible. Since 2018 we have been participating in Plastic Free...
