Spring Clean your Strategy
You know that feeling when your space is clean and everything just… hums... your marketing deserves that too. As businesses grow, strategies can start to...
13 Firsts From 13 Years
A look back at the milestones that made Barefruit Everyone remembers their first kiss, right? At Barefruit, we remember our firsts a little differently- the...
From Ballina to the Gold Coast: Our Next Chapter
Big Moves for Barefruit After 13 years of growing and nurturing brands from our home base in the Northern Rivers, we're excited to announce a...
What 13 years (and 30+ in the game) have taught us about doing great work
This year, Barefruit Marketing turns 13. That’s 13 years of working with incredible people and brands, learning what works (and what doesn’t), and building a...
9 Ways to Make Your Marketing Budget Work Harder before the End of the Financial Year
Say whaaaat? The first days of winter mean we can finally dust off our jeans and jumpers and watch the majestic humpback whales migrating past...
No Fluff, Just Results
Marketing shouldn’t be overcomplicated or full of jargon. At Barefruit, we believe in straight-talking, effective strategies that deliver real results—no fluff, no empty promises, just good...
Should You Hire a Marketing Manager or partner with a Marketing Agency?
Running a business is no walk in the park, is it? Between managing staff, keeping clients happy, and staying on top of finances, you’ve probably...
Claire Gets Interviewed on Radio!
Last week, Claire was interviewed on the radio! Yes, on live radio! The girl that hates public speaking and has suffered from imposter syndrome her...
Staying in the Game – Direct Brand Engagement with your customers!
It all moves so fast in the world of digital, so understanding shifting consumer behaviour is key for any businesses looking to thrive and...
How outsourcing your marketing can help you upscale your business!
If you're running a small to medium-sized business… respect! Having the gumption to start and run your own business is no mean feat. It’s far...
Take advantage of the New Year to attract a new audience!
The calendar has flipped and the school holidays are (finally) over with the kids starting their new terms. It’s still a fresh year, and businesses...
Your 2024 Marketing Plan!
The tree has been packed away for another year and the Christmas hangover is subsiding, so now what… planning for a bright new business year...
A Marketing Guide for your Small Business this Christmas!
‘Tis the season to be jolly, falalalalaaaa (who counted the la’s). Yes, the holiday season is upon us, and as a small business owner, it's...
Digital Marketing: Our top five strategies to stay ahead of the digital curve
With people spending more time online than ever before, now is the perfect opportunity to explore, embrace and implement a range of digital marketing strategies,...
Black Friday & Cyber Monday
Don’t know about you, but I feel like we’re barreling towards Christmas at a rate of knots, but before we get there, we’ve got two...
Brand Building
Brand building. Two words that Barefruit Marketing believe are crucial for startups to consider when establishing a new business. Not only does building an effective...
Take Advantage of Black Friday Sales
Black is back baby Whether you’re a fan or not, Black Friday, on November 24, is fast approaching and although it originated in the States,...
Barefruit Marketing: Cherry on Top at Ballina Business Excellence Awards
Testament to their ongoing work in the local community and their dedication to networking and collaboration, Barefruit Marketing was awarded ‘Employer of Choice’ (for a...
The Power of People
Stop, collaborate and listen… Without collaboration, networking and connection, there is no local business community. Forging strong relationships with all our business partners has always...
Should your business be using Insta Reels and TikTok’s in 2023?
Haven’t you heard Instagram reels are taking over the world!!... just kidding, but also not really. Currently Instagram Reels and TikTok videos are all the...
Shooting on a budget
Photoshoots on a budget They say a picture tells a thousand words and these days, given the power of brand images on social media, it’s...
Social Media: The Ultimate Tool for Local Businesses
For local Lennox businesses, social media is your ultimate wingman, to help you showcase and share your products and services with the local community. With...
Building Trust With Your Audience
We're going to dive into a topic that can make or break a business - trust. Let's get started with some fun ways to build...
The Inaugural Solomon Islands International Futsal Cup: A Resounding Success
In December 2022, Evan and his son Cian, attended the first-ever Solomon Islands International Junior Futsal Cup, in Honiara – the capital city of the...
Claire Does Kenya
After ten years of being on the board of Rafiki Mwema, I finally met the children and staff in Kenya, whom we work so hard...
Barefruit Marketing – Your Marketing Unicorn
It’s 2023 and your goal is to get your marketing in order. You’re not quite sure where to start but you know you'll need a...
Google Ads for Beginners
We’re going to take a wild guess and say you Google just about anything you want to know more about, right? Well, why not take...
Community-based Marketing
What is Community-based Marketing? Community-based marketing is a people-first approach to marketing. It’s all about bringing like-minded people together who have a common goal, need...
4 Social Media Trends For 2023!
Now is an important time to set your marketing goals for 2023. The marketing landscape is constantly evolving – do you need to be on...
Let’s Par Tee!
Last Friday, 25th November 2022, was the Northern Rivers Food golf day, held at the Byron Bay Golf Club. This annual event brings together businesses...
Barefruit Marketing Win Employer of Choice!
We are so excited to share that Barefruit Marketing won Employer of Choice at the 2022 Northern Rivers Regional Business Awards on Saturday, October 22nd....
How to Develop a Creative Strategy
Having a solid creative strategy for your campaigns can set you apart from your competitors. Your creative strategy is all about defining what your advertising...
What is Local SEO and why does it matter?
Search Engine Optimisation (SEO) is a digital strategy that improves your website’s visibility to search engines in terms of search engine result ranks. The goal...
Google Analytics 4 (GA4) – What’s it all about?
WARNING: The following blog post is fairly nerdy but we are here to try and make a very technically exciting topic more… relatable If you...
How Businesses Can Support Their Communities
If we have learnt anything from the generosity of our communities over the last couple of months, it’s that we have a lot of stuff...
BFM turns 10 🎉
Barefruit is born Barefruit Marketing was started from the kitchen table of Claire and Evan Harding. The duo had packed up their lives in London,...
Business Communications During Crisis
It’s over a month now since our region saw the most devastating flood event ever recorded. And what an intense time it has been for...
A Guide to Email Marketing
We know things are crazy at the moment for our local businesses. It’s a big juggle managing staff shortages, implications to supply chains and the...
Marketing Trends to Expect in 2022
2022 is finally here, and January is a great time to prepare for a good year ahead. Marketing trends for the new year have already...
How to Use Instagram for Your Small Business
With 2022 now in full swing (we can’t believe it either!), it's time to talk how you are going to best use your social media...