How Businesses Can Support Their Communities
If we have learnt anything from the generosity of our communities over the last couple of months, it’s that we have a lot of stuff...
BFM turns 10 🎉
Barefruit is born Barefruit Marketing was started from the kitchen table of Claire and Evan Harding. The duo had packed up their lives in London,...
Business Communications During Crisis
It’s over a month now since our region saw the most devastating flood event ever recorded. And what an intense time it has been for...
A Guide to Email Marketing
We know things are crazy at the moment for our local businesses. It’s a big juggle managing staff shortages, implications to supply chains and the...
Marketing Trends to Expect in 2022
2022 is finally here, and January is a great time to prepare for a good year ahead. Marketing trends for the new year have already...
How to Use Instagram for Your Small Business
With 2022 now in full swing (we can’t believe it either!), it's time to talk how you are going to best use your social media...
New Business Marketing
We were thrilled to be part of the very first Ballina Wave. Ballina’s very own magazine has been a long time coming, and now that...
Barefoot Marketing? No, we’re BareFRUIT Marketing
Thanks to the Barefoot Investor, we can’t tell you how often people call us Barefoot Marketing. The time has come to settle it once and...
Winners in Business and Professional Services
Last Friday evening, we (Barefruit Marketing) were awarded the 2021 Business Excellence in Business and Professional Services award, proving that not even the statewide lockdown...
First, Build Trust
In the last 12 months, consumer behaviour has changed, a lot. Just as us business owners have had to adapt to survive, so have your...
When and How to Use Video Content
Take one look online, and you’ll find global brands, small businesses and market-leading influencers (even your friends!) all vying for your attention with video content....
Byron Bay’s iconic radio station BayFM gets a rebrand and a facelift
Barefruit has recently supported iconic and not-for-profit community radio station, BayFM, as part of a pro bono project to help launch its new brand identity...
Spend your End of Financial Year budget wisely…
We know the end of financial year is fast approaching. If you have some cash available in the budget, now’s the time to spend it....
Facebook & Instagram Advertising 101
It’s no surprise that 80% of Australians have an active social media account. That’s more than the percentage of households with TV’s (gasp!). Therefore, it...
Barefruit launches Raine & Horne, ‘We’ll Love your Listing’
Barefruit was recently presented with an exciting opportunity to work with Raine & Horne, a nationally recognised local real estate company, to bring a fully...
Marketing, even when you’re crazy busy
Our region has been so fortunate to have had so much business recently. We’ve heard that many local businesses have been overwhelmed with demand. Considering...
How to write a Press Release
We’ve all been waiting for it, and finally 2021 is here. Over the holidays Lennox has been buzzing with visitors. It’s been fantastic to see...
Why is blogging so important?
There’s a reason for everything. Back in the day, blogs were used as a platform for writing and sharing opinions, ideas and stories. These days,...
Should I Outsource Marketing?
Here are 5 reasons to outsource your marketing in 2021 and beyond. Do you need a marketing team but can’t quite justify bringing on full-time...
2020 at Barefruit Marketing
This is the last time we talk about 2020, we promise! Although it was a weird year last year, many lessons were learnt along the...
Increase web traffic. Get more leads. Save $$$.
SEO for your website. Is it right for you? To put it simply, absolutely yes. Every business should be, at some point, considering how to use...
Apple’s iOS Update Will Change Facebook Advertising
Earlier this year at the annual Worldwide Developers' Conference, Apple announced product and policy changes that will affect how data is shared across iOS. Unfortunately,...
Business Tips to Make the Most of Summer
With the festive season and school holidays in full swing the Northern Rivers is seeing a huge influx of visitors. And, with international travel no...
Meet Ollie! Work Experience at Barefruit
My name is Ollie, I'm 16 and I'm in year 10 at Woodlawn. I was lucky enough to be given the amazing opportunity to join...
Marketing trends you can expect to see in 2021
2021 is just around the corner which means it’s time to get ahead of the game. As we approach the end of each year, marketing...