Digital Marketing: Our top five strategies to stay ahead of the digital curve
With people spending more time online than ever before, now is the perfect opportunity to explore, embrace and implement a range of digital marketing strategies,...
Black Friday & Cyber Monday
Don’t know about you, but I feel like we’re barreling towards Christmas at a rate of knots, but before we get there, we’ve got two...
Brand Building
Brand building. Two words that Barefruit Marketing believe are crucial for startups to consider when establishing a new business. Not only does building an effective...
Take Advantage of Black Friday Sales
Black is back baby Whether you’re a fan or not, Black Friday, on November 24, is fast approaching and although it originated in the States,...
Barefruit Marketing: Cherry on Top at Ballina Business Excellence Awards
Testament to their ongoing work in the local community and their dedication to networking and collaboration, Barefruit Marketing was awarded ‘Employer of Choice’ (for a...
The Power of People
Stop, collaborate and listen… Without collaboration, networking and connection, there is no local business community. Forging strong relationships with all our business partners has always...
Should your business be using Insta Reels and TikTok’s in 2023?
Haven’t you heard Instagram reels are taking over the world!!... just kidding, but also not really. Currently Instagram Reels and TikTok videos are all the...
Shooting on a budget
Photoshoots on a budget They say a picture tells a thousand words and these days, given the power of brand images on social media, it’s...
Social Media: The Ultimate Tool for Local Businesses
For local Lennox businesses, social media is your ultimate wingman, to help you showcase and share your products and services with the local community. With...
Building Trust With Your Audience
We're going to dive into a topic that can make or break a business - trust. Let's get started with some fun ways to build...
The Inaugural Solomon Islands International Futsal Cup: A Resounding Success
In December 2022, Evan and his son Cian, attended the first-ever Solomon Islands International Junior Futsal Cup, in Honiara – the capital city of the...
Claire Does Kenya
After ten years of being on the board of Rafiki Mwema, I finally met the children and staff in Kenya, whom we work so hard...
Barefruit Marketing – Your Marketing Unicorn
It’s 2023 and your goal is to get your marketing in order. You’re not quite sure where to start but you know you'll need a...
Google Ads for Beginners
We’re going to take a wild guess and say you Google just about anything you want to know more about, right? Well, why not take...
Community-based Marketing
What is Community-based Marketing? Community-based marketing is a people-first approach to marketing. It’s all about bringing like-minded people together who have a common goal, need...
4 Social Media Trends For 2023!
Now is an important time to set your marketing goals for 2023. The marketing landscape is constantly evolving – do you need to be on...
Let’s Par Tee!
Last Friday, 25th November 2022, was the Northern Rivers Food golf day, held at the Byron Bay Golf Club. This annual event brings together businesses...
Barefruit Marketing Win Employer of Choice!
We are so excited to share that Barefruit Marketing won Employer of Choice at the 2022 Northern Rivers Regional Business Awards on Saturday, October 22nd....
How to Develop a Creative Strategy
Having a solid creative strategy for your campaigns can set you apart from your competitors. Your creative strategy is all about defining what your advertising...
What is Local SEO and why does it matter?
Search Engine Optimisation (SEO) is a digital strategy that improves your website’s visibility to search engines in terms of search engine result ranks. The goal...
Google Analytics 4 (GA4) – What’s it all about?
WARNING: The following blog post is fairly nerdy but we are here to try and make a very technically exciting topic more… relatable If you...
How Businesses Can Support Their Communities
If we have learnt anything from the generosity of our communities over the last couple of months, it’s that we have a lot of stuff...
BFM turns 10 ?
Barefruit is born Barefruit Marketing was started from the kitchen table of Claire and Evan Harding. The duo had packed up their lives in London,...
Business Communications During Crisis
It’s over a month now since our region saw the most devastating flood event ever recorded. And what an intense time it has been for...
A Guide to Email Marketing
We know things are crazy at the moment for our local businesses. It’s a big juggle managing staff shortages, implications to supply chains and the...
Marketing Trends to Expect in 2022
2022 is finally here, and January is a great time to prepare for a good year ahead. Marketing trends for the new year have already...
How to Use Instagram for Your Small Business
With 2022 now in full swing (we can’t believe it either!), it's time to talk how you are going to best use your social media...
New Business Marketing
We were thrilled to be part of the very first Ballina Wave. Ballina’s very own magazine has been a long time coming, and now that...
Barefoot Marketing? No, we’re BareFRUIT Marketing
Thanks to the Barefoot Investor, we can’t tell you how often people call us Barefoot Marketing. The time has come to settle it once and...
Winners in Business and Professional Services
Last Friday evening, we (Barefruit Marketing) were awarded the 2021 Business Excellence in Business and Professional Services award, proving that not even the statewide lockdown...
First, Build Trust
In the last 12 months, consumer behaviour has changed, a lot. Just as us business owners have had to adapt to survive, so have your...
When and How to Use Video Content
Take one look online, and you’ll find global brands, small businesses and market-leading influencers (even your friends!) all vying for your attention with video content....
Byron Bay’s iconic radio station BayFM gets a rebrand and a facelift
Barefruit has recently supported iconic and not-for-profit community radio station, BayFM, as part of a pro bono project to help launch its new brand identity...
Spend your End of Financial Year budget wisely…
We know the end of financial year is fast approaching. If you have some cash available in the budget, now’s the time to spend it....
Facebook & Instagram Advertising 101
It’s no surprise that 80% of Australians have an active social media account. That’s more than the percentage of households with TV’s (gasp!). Therefore, it...
Barefruit launches Raine & Horne, ‘We’ll Love your Listing’
Barefruit was recently presented with an exciting opportunity to work with Raine & Horne, a nationally recognised local real estate company, to bring a fully...
Marketing, even when you’re crazy busy
Our region has been so fortunate to have had so much business recently. We’ve heard that many local businesses have been overwhelmed with demand. Considering...
How to write a Press Release
We’ve all been waiting for it, and finally 2021 is here. Over the holidays Lennox has been buzzing with visitors. It’s been fantastic to see...
Why is blogging so important?
There’s a reason for everything. Back in the day, blogs were used as a platform for writing and sharing opinions, ideas and stories. These days,...
Should I Outsource Marketing?
Here are 5 reasons to outsource your marketing in 2021 and beyond. Do you need a marketing team but can’t quite justify bringing on full-time...
