North Coast Community College
PR and Event Management
PR and Event Management
“It was great working with Jennica & Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists & media corporations. I felt comfortable sharing my ideas and they were able to capture my vision and marry it to their expertise. Would highly recommend.”
In honour of International Women's Day (March 8), Barefruit Marketing hosted a charity event to bring our local women together for a fun & inspiring night out. Held at Beef & Beach in Lennox Head on Friday 6th March, the event attracted over 140 local women and raised just under $10,000 for Lennox-based charity, Rafiki Mwema.
The night was hosted by Mandy Nolan - one of Australia’s strongest female comedic talents – and featured a panel of four local female speakers, sharing their inspirational stories of bravery, friendship and standing strong.
Over 35 local businesses donated over $10,000 in raffle prizes. 100% of ticket and raffle proceeds will go to Rafiki Mwema, to support a social enterprise project for their older girls so when they leave Rafiki’s care at 18 years old, they can do so as strong, independent and self-sufficient young women. Rafiki’s purpose is to support vulnerable children who have been victims of sexual abuse in Kenya and work to stop the cycle of abuse. Find out more info, or join the Rafiki family by donating or sponsoring a child, at rafikimwema.com
“The event was a huge success – tickets sold out within three weeks, and we had a lot of women on the waitlist. We are already planning next year’s event with a bigger space so we can cater to more people. We are blown away by the generosity of local businesses who sponsored the event and donated prizes and by the women who supported by attending and buying raffle tickets. The money raised is going to a great cause and we are so honoured that we are lucky to be able to help” said Barefruit Marketing Co-founder and Director, Claire Harding.
The speakers included Claire Harding Co-founder of Barefruit, Sarah Rosborg, Co-founder of Rafiki Mwema, Rikki-Lee Petrie, Founder of Bod Squad and Stuntwoman Marese Emanuel. They were interviewed by Mandy Nolan followed by lots of laughs and plenty dancing to The Soundrop DJ’s.
International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity, with the 2020 theme being #EachForEqual.
If you’d like to be notified when tickets go on sale for our next event, sign up for our mailing list here.
Thank you to everyone who supported this event, include:
Our wonderful speakers: Claire Harding, Sarah Rosborg, Rikki-Lee Petrie & Marese Emanuel
To each of the wonderful businesses who generously donated prizes for our raffle (listed below), and all of our helpers on the night.
And most importantly thank you to everyone who came along, bought raffle tickets, listened to the speakers, laughed along with Mandy and had a night out with friends to celebrate just how awesome women are!!
Prizes donated by:
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"The media attention we (Rafiki) received because of the SussexRoyal campaign was amazing and just what we need. We are a volunteer-run charity and rely 100% on this kind of awareness. It was such great timing, as our UK Co-Founder and one of our Kenyan boys arrived in Australia shortly after, so they were able to take part in all the interviews. To have Harry & Megs following our charity will be one of my life highlights. We just need it to convert into donations now!"
Recognising the need for some additional marketing across our Region’s services, we researched local marketing firms and invited three firms to meet with us and understand our brief.
Evan, Claire and the Barefruit Team have proved the right choice for UPA North Coast Region. From our first contact, Evan and team have been very professional, listened intently to our vision for refreshing our brand and creating a fresh marketing campaign, whilst still respecting UPA’s existing logo, Mission and Values , and the team’s enthusiasm to understand UPA’s history and what makes our organisation different to other competitors.
Importantly, Barefruit were able to deliver a marketing campaign that met our budget for the project and were certain cost competitive compared to the other firms we met with. As our Account Managers, Evan and Jo have been responsive, very creative and delivered a high quality, cost effective marketing campaign. Work to date has included fresh branding, targeted media advertising (print, social media and radio), a new website for Youthcare and a well-planned program for the next few months.
Evan, Jo and the Barefruit Team have been easy to work with and managed the diversity of our programs seamlessly to retain the UPA brand across each care service.
I highly recommend Barefruit Marketing to anyone looking for a motivated team of marketing professionals.
The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.