Category: PR Events

North Coast Community College – PR and Event Management

Posted on by Charlotte White

North Coast Community College

PR and Event Management

the brief

Eight weeks out from the launch date, Barefruit was engaged by Kate Kempshall, CEO of North Coast Community College (NCCC) to assist with the PR and Event Management of the official opening of North Coast Community College Primary Industries Training Facility - a collaboration between NCCC and the Department of Primary Industries. The aim was to manufacture as much free publicity as we could about the new training centre and its new qualifications, as well as help organise an opening event to attract dignitaries, community guests and the media.

our response

The team at Barefruit worked closely with Kate and her team at NCCC, as well as the Department of Primary Industries on a part-pro bono basis, to produce a Press Release about the uniqueness and future potential of the training centre and qualifications for the local community and beyond. In the lead up to the official opening date, Barefruit played a major role in the organisation of the event, including managing invitations and RSVPs, catering, website updates, speech writing and more! Barefruit were also very much involved in creating email invitations, a course booklet and an illustrated map of the training facility. In the current climate of COVID-19, special consideration was taken in planning an event that would be safe for attendees. 

the fruits

The press release written by Barefruit was picked up by The Northern Star, the Ballina Advocate, ABC North Coast and NBN News, who all published stories about NCCC Primary Industries Training Centre. Paradise FM held a radio interview with Kate the day before the event too. The event was a great success, with media representatives from most local publications and television channels present, as well as dignitaries and special guests. Through this initial project, NCCC has awarded Barefruit as their marketing agency n a retainer basis, which is very exciting for the whole team. 

NCCC Booklet, featuring Illustrated Map
Illustrated Map for NCCC Primary Industries Training Centre

Articles from the Media

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    EV Classic: PR Campaign

    Posted on by Ashleigh

     

    EV Classic

    VW Kombi Electric Conversion - PR Launch + Media Relations

    the brief

    Byron Bay based EV Classic, a sister company to Byron Bay Kombis and a partnership of Retro Camervans and run by Alex Bosin recently just launched one of Australia’s first Electric VW Kombis.

    He wanted to inform and educate consumers and the media on his recent EV conversion success and bring to market the launch of his new brand. It was imperative to strike a balance between the credibility of being a world class Aircraft Engineer and his absolute passion of classic cars and the VW brand.

    Alex was referred to Barefruit by another client – Behind the Barrel.

    our response

    After the team met with Alex and discussed his needs, budget, time frame and available assets/resources, the team decided that a PR Launch Project would do the trick. Barefruit wrote and distributed the press release to media, conducted follow up; organised phone and in person interviews and reviews.

    EV Classic

    the fruits

    The article was immediately picked up by Newscorp (one of Australia’s largest media conglomerates) which ran the article across nine of their publications from Bundaberg to Gladstone; Stanthorpe to the Whitsundays; Byron to Lismore and in between.

    The renewables energy community responded very positively, and the story appeared in Renew economy, The Driven and One Step off the Grid.

    The caravan and camping industry were also keen to hear about Alex’s venture and Michael Browning (a well-known journalist in the industry, writing for multiple National titles) interviewed Alex and published an article. A complete product review has been scheduled for later in the year.

    articles

    Stylish and Sustainable Kombi gets Electric Transformation

    Aussie battery-powered Kombi powers up

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Electric Kombi launched in Byron Bay

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Stylish and Sustainable Kombi gets Electric Transformation

    Stylish and Sustainable Kombi gets Electric Transformation

    Stylish and Sustainable Kombi gets Electric Transformation

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Stylish and Sustainable Kombi gets Electric Transformation

    Stylish and Sustainable Kombi gets Electric Transformation

    Stylish and Sustainable Kombi gets Electric Transformation

    interesting stuff…

    All of this happened over a few days after despatch and the article went ‘viral’; with the article being re-posted across multiple blogs and news sharing platforms like Reddit and The Press Reader. The article even appeared on ‘Hot Copper’ – a stock trading and investment forum and on the Hemp Party Australia’s Facebook page.

    spoiler alert…

    There have been several confirmations of future stories in upcoming publications – on both a local and National level…keep your eyes open!

    what Alex had to say…

    “It was great working with Jennica & Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists & media corporations. I felt comfortable sharing my ideas and they were able to capture my vision and marry it to their expertise. Would highly recommend.”

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      International Women’s Day: Event Marketing

      Posted on by fruityadmin

      In honour of International Women's Day (March 8), Barefruit Marketing hosted a charity event to bring our local women together for a fun & inspiring night out. Held at Beef & Beach in Lennox Head on Friday 6th March, the event attracted over 140 local women and raised just under $10,000 for Lennox-based charity, Rafiki Mwema.

      The night was hosted by Mandy Nolan - one of Australia’s strongest female comedic talents – and featured a panel of four local female speakers, sharing their inspirational stories of bravery, friendship and standing strong.

      Over 35 local businesses donated over $10,000 in raffle prizes. 100% of ticket and raffle proceeds will go to Rafiki Mwema, to support a social enterprise project for their older girls so when they leave Rafiki’s care at 18 years old, they can do so as strong, independent and self-sufficient young women. Rafiki’s purpose is to support vulnerable children who have been victims of sexual abuse in Kenya and work to stop the cycle of abuse. Find out more info, or join the Rafiki family by donating or sponsoring a child, at rafikimwema.com

      “The event was a huge success – tickets sold out within three weeks, and we had a lot of women on the waitlist. We are already planning next year’s event with a bigger space so we can cater to more people. We are blown away by the generosity of local businesses who sponsored the event and donated prizes and by the women who supported by attending and buying raffle tickets. The money raised is going to a great cause and we are so honoured that we are lucky to be able to help” said Barefruit Marketing Co-founder and Director, Claire Harding.

      The speakers included Claire Harding Co-founder of Barefruit, Sarah Rosborg, Co-founder of Rafiki Mwema, Rikki-Lee Petrie, Founder of Bod Squad and Stuntwoman Marese Emanuel. They were interviewed by Mandy Nolan followed by lots of laughs and plenty dancing to The Soundrop DJ’s.

      International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity, with the 2020 theme being #EachForEqual.

      If you’d like to be notified when tickets go on sale for our next event, sign up for our mailing list here.

      Thank you to everyone who supported this event, include:

      Event Sponsors:

      Our wonderful speakers: Claire Harding, Sarah Rosborg, Rikki-Lee Petrie & Marese Emanuel

      To each of the wonderful businesses who generously donated prizes for our raffle (listed below), and all of our helpers on the night.

      And most importantly thank you to everyone who came along, bought raffle tickets, listened to the speakers, laughed along with Mandy and had a night out with friends to celebrate just how awesome women are!!

      Prizes donated by:

       

      Rafiki mwema

      Rafiki Mwema

      Posted on by fruityadmin

      Rafiki Mwema 

      Sussex Royal PR Campaign

      the brief

      Barefruit is a Corporate Sponsor, friend, office buddy and all round supporter of Rafiki Mwema - a therapeutic safe house in Nakuru, Kenya, for young girls and boys that have suffered horrific abuse. In August 2019, Rafiki was chosen by the Duke and Duchess of Sussex, as one of only 15 global causes to support for the month, via an Instagram campaign - a mind-blowing achievement. Claire, Barefruit Director and a Rafiki Board Director, got to work on the PR campagin straight away. 

       

      View this post on Instagram

      A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

      our response

      Being ‘the Royals’ this campaign was widely covered by media outlets all over the world. Our job was to maximise Rafiki's coverage and raise their profile, all over the world, but specifically in Australia and the UK, where each founder is based. We did this by issuing an immediate press release to Australian and UK media outlets, which coupled with Rafiki’s 70k+ social media following led to a media frenzy of activity!

      articles

       
      The Lennox woman who's drawn the attention of the Royals

      The heartwarming connection between Duchess Meghan and this small Aussie charity revealed

      Royal approval for Berkshire woman's Kenyan charity

      Meet the women saving babies and kids from the most horrific trauma

      the fruits

      4 live TV appearances for founders Sarah Rosborg and Anne-Marie Tipper with an extra special guest, Peter, one of the boys from Kenya that Rafiki Mwema has cared for since he was a young boy. The TV interviews included Today Extra (Channel 9), Studio 10 (Channel 10) and Weekend Breakfast (ABC) in Australia, and the BBC in the UK.

      Alongside these high-profile appearances, Sarah and Anne-Marie appeared in numerous magazine and newspaper articles and on ABC Radio.

      "The media attention we (Rafiki) received because of the SussexRoyal campaign was amazing and just what we need. We are a volunteer-run charity and rely 100% on this kind of awareness. It was such great timing, as our UK Co-Founder and one of our Kenyan boys arrived in Australia shortly after, so they were able to take part in all the interviews. To have Harry & Megs following our charity will be one of my life highlights. We just need it to convert into donations now!"

      Sarah Rosborg

      Australian Co-Founder of Rafiki Mwema

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        Horizon Motorhomes

        Posted on by fruityadmin

        Horizon Motorhomes

        Establishing Horizon Motorhomes as the as the award-winning manufacturer of motorhomes

        Logo

        The Brief...

        Horizon Motorhomes, a well-established brand for Manufacturing Motorhomes in Australia wanted to market their brand through consistent national and local branding and advertising, TVC and video production, collaborations, EDMs, developing a strong social media following and national and local PR.

        Mock up
        Press Ads

        Cultivating Solution

        Carry out photo shoots and video production, design marketing collateral and create custom-built EDMs consistent with the brand, grow the brand’s social media following and increase engagement. As well, as draft PR campaigns to acknowledge the company’s success at local and national business awards, the launch of a new model into their range and the opening of their new purpose built state of the art factory in Ballina.

        Statistics

        Resulting Fruit

        The development of fresh, modern and professional branding that can be used across all marketing communications including, website, print and social. As well as the establishment of a new video series for TV, youtube and the website.

        Barefruit Marketing have created a truly recognisable and cohesive brand identity for Horizon Motorhomes that has seen us compete on a national stage and win a series of awards, including Motorhome Manufacturer of the Year for the last two years.

        CLAYTON KEARNEY

        Horizon Motorhomes, Director

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          UPA Charity

          Posted on by fruityadmin

          UPA Charity North Coast

          Total rebrand of Three Different Divisions for North Coast Charity

          The Brief...

          Rebrand the UPA North Coast Division Charity, which includes UPA Home Care, Aged Care, Youth Care and Carer Respite. Boost awareness for UPA Aged Care and increase packages for Home Care, bring on new carers for Youth Care. Increase brand awareness – there are multiple care services under the UPA umbrella – throughout the North Coast region.

          Cultivating Solution

          Rebrand and refresh of the logos for each service. Create a new, full custom UPA Youth Care website and create and implement a large scale social, radio and print advertising campaign. Create advertising for Home Care including strong PR opportunities to attract new Home Care clients. Rebrand all North Coast collateral including reports, newsletters, signage, cars, posters and more.

           

          Resulting Fruit

          A unique and attractive website that conveys the nature of Youth Care UPA, as well as strong PR campaigns that have attracted new clients to all UPA services and increased awareness of the umbrella brand. Refreshed branding to go forward with.

          website

           

          Recognising the need for some additional marketing across our Region’s services, we researched local marketing firms and invited three firms to meet with us and understand our brief.

          Evan, Claire and the Barefruit Team have proved the right choice for UPA North Coast Region. From our first contact, Evan and team have been very professional, listened intently to our vision for refreshing our brand and creating a fresh marketing campaign, whilst still respecting UPA’s existing logo, Mission and Values , and the team’s enthusiasm to understand UPA’s history and what makes our organisation different to other competitors.

          Importantly, Barefruit were able to deliver a marketing campaign that met our budget for the project and were certain cost competitive compared to the other firms we met with. As our Account Managers, Evan and Jo have been responsive, very creative and delivered a high quality, cost effective marketing campaign. Work to date has included fresh branding, targeted media advertising (print, social media and radio), a new website for Youthcare and a well-planned program for the next few months.

          Evan, Jo and the Barefruit Team have been easy to work with and managed the diversity of our programs seamlessly to retain the UPA brand across each care service.

          I highly recommend Barefruit Marketing to anyone looking for a motivated team of marketing professionals.

          Whenua Morton

          UPA, Regional Manager

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            Love Lennox Festival

            Posted on by fruityadmin

            love lennox festival

            Capturing the essence of local love lennox festival

            Love-Lennox-Logo-Final

            the brief...

            Refresh the Love Lennox Festival branding through the creation of a new logo and style guide to use throughout all collateral. To communicate the strong sense of community and the family-orientated feel of the festival through clean, modern and simplistic branding. Incorporate a balance of fun and professionalism that speaks to potential attendees as well as potential festival sponsors.

            love lennox poster logo

            Cultivating Solution

            To redesign the Love Lennox Festival logo and branding style guide to communicate the fun of the festival as a celebration of the Lennox Head community spirit. To design 2 x full page print ads, the festival programme and a certificate of appreciation, all incorporating the new logo and branding style guide.

            Love Lennox Flyer
            Love-Lennox-DL-Flyer

            Resulting Fruit

            The development of a new logo and branding style guide that captures the essence of the Love Lennox Festival and clearly communicates the strong community spirit of Lennox Head. Fresh, classic and simplistic branding that can be used across all marketing communications including website, print and social. The development of two full page ads, a festival programme and a certificate of appreciation. 

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              Tweed Coast Holiday Parks

              Posted on by fruityadmin

              Tweed Coast Holiday Parks

              Establishing Tweed Coast Holiday Parks as the leader in holiday park accommodation on the Tweed coast.

              Picnic Party
              Kids

              The Brief...

              To establish the brand as the leader in holiday park accommodation on the Tweed coast through modernising the marketing collateral, growing the library of photography, running industry events and developing a strong social media following.

              TCHP
              Graph

              Cultivating Solution

              Redesign print and digital ads to strengthen the brand identity. Carry out photoshoots across all park locations. Organise and run industry events. Grow the brand’s social media following and increase engagement via organic content creation and paid Facebook advertising.

              The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

              Andrew Illingworth

              Tweed Coast Holiday Parks

              Resulting Fruit

              The development of modern, clean and professional designs for marketing collateral and the establishment of a stunning photography library. Successful collaboration with Adventures Group to organise and host the Camper Trailer of the Year 2018 Showcase event. The development of 7 individual Facebook pages to support the main brand Facebook page. Over 100% growth of the main Facebook page in under 12 months.

              Hey Team Fruity!

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                We'd love to know how you heard about us?