Plain speaking: Search Engine Optimisation

SEO and SEM at Barefruit Marketing

In light of our recent pledge to serve our clients as Plain Speaking Creative Thinkers, we’re here to demystify two of the most underrated acronyms in marketing; SEO and SEM. I know what you're thinking "Aren't they the same thing??" Put simply, nope. Here's why...

Search engine optimisation and search engine marketing are two separate marketing strategies that work hand in hand to drive traffic to your website. However, any traffic is not, in fact, good traffic. You want to be attracting quality over quantity i.e. potential customers rather than bots or people who are just going to bounce straight off your site - which in the long-run affects your ranking negatively.

So what is SEO?

Search Engine Optimisation is the process of maximising the amount of traffic to your website. This is done by ensuring your website ranks high in the results returned by search engines, think Google, Bing etc. SEO consists of on and off-page activities including keyword optimised blog content, building authentic links from other sites to your website and optimising page content.

...and what is SEM?

Search Engine Marketing is a form of internet marketing that utilises paid search avenues such as Pay Per Click (PPC) Google Ads. Then there is paid Social Media marketing – but that’s another post altogether! Another method is landing page creation which is ideal for converting click-through traffic into leads. SEM is a customisable solution for any business wanting to drive traffic to their website

Through a whole range of tailored solutions, you can utilise SEO and SEM to work wonders for your website. If you’ve been contemplating looking into this service for your business, you can find out more here or register your interest below for more information.

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