SEO & SEM
Maximising visitors to your website through paid and organic search engine optimisation and marketing.
SEO & SEM
You’ve already got a good looking and easy to use website, now you need to drive traffic to it. But you don’t just want to drive any old traffic; you need the right types of people visiting it – i.e., potential customers. Search engine optimisation and search engine marketing are two separate marketing strategies but work hand in hand and are very important when it comes to getting the right traffic to your website.
SEO is the process of maximising the number of visitors to a particular website - your website - by ensuring that the site appears high on the list of results returned by a search engine, e.g., Google and Bing.
SEO is made up of on and off page activities.
On-page includes –
- Incorporating selective key words naturally into title tags, meta descriptions, alt text descriptions, heading tags etc.
- Blog posts and page copy that is written and updated regularly
- Social sharing integration within your content
- Optimised page load speed
- The LIST goes on..
Off-page includes -
- Creating high quality/authoritative site links to your site naturally
- Social sharing signals
- The LIST goes on...
In the initial phase of helping you with your SEO, we offer a free SEO website audit worth $250 recommending the most cost effective keywords to target, no lock in contracts, no minimum commitments, no set up or exit fees, guaranteed Google front page results and monthly reporting.
We then look at which keyword package will suit you and choose the best keywords for optimum results, with a minimum of 5 keywords that will guarantee Google page 1 results after 12 months.
Our SEO packages are designed to improve your visibility in Google and Bing Search result pages. Specialising in the Ballina, Northern Rivers and surrounding regions.
Search engine marketing is a form of Internet marketing that involves the promotion of a website by increasing its visibility in search engine result pages through optimisations and advertising.
SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements.
Our agency will suggest Keywords and Adwords suitable for your website. Google Adwords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Adwords program enables businesses to set a budget for advertising - only paying when people click the ads. The ad service is largely focused on keywords.
The main difference between SEO & SEM is that SEO is simply a component of SEM. As mentioned, SEM includes components of paid search, such as PPC and social media marketing.
what they're saying…
It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.
Jo and Emma have worked tirelessly and created a great awareness campaign. The initial review they undertook of my business was very impressive and gave a great indication of what works well. Keep up the great work guys.
The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.
We here at TEBCO have been utilising the services of Barefruit Marketing for over 12mths and have found them to be fabulously creative, efficient and professional partners in helping us drive our business. I could not speak more highly of the entire Barefruit Marketing team.
Barefruit Marketing have created a truly recognisable and cohesive brand identity for Horizon Motorhomes that has seen us compete on a national stage and win a series of awards, including Motorhome Manufacturer of the Year for the last two years.
We have greatly appreciated the assistance that the Barefruit team have provided to us in improving our branding, marketing plans, collateral and digital media presence - moving us in a positive direction where our business strategies for all our divisions are aligned to marketing plans and actions.
I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.
We are very appreciative of the knowledge & guidance Ashleigh and the team has given us over the past few months, it's been a wonderful insight on how our customers find our business and ways to keep the business/website evolving online and directing traffic to NRSE. We look forward to your assistance in the future.
Our experience with Barefruit Marketing from concept to finalising the design of our egg cartons was great. The service we received was professional yet personable and the Barefruit team showed great skill in turning our ideas into the end product that we are very happy with! We believe it encapsulates what we and North Coast Fresh free-range eggs are about.
I highly recommend Evan and his team for their attention to detail and professional appraisals.
It is great to find a marketing team of the calibre of Evan's team at Barefruit in Ballina. They are becoming an integral part of our business.
I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.
The first thing to say about Barefruit is that they - all of them - are the sort of people it's a pleasure to deal with. They make everything easier. The next thing is regardless of the difficulty of the brief and the unreasonableness of the deadline, they are cooperative, capable and constructive. That matters when things are tight - as they always are. Three more things: - they clearly get branding, marketing and advertising - they don't need to be asked twice - they surpass expectations. If you need more from your agency than all this - good luck on your quest.