Category: Social Media & Digital Campaigns

South Sudanese Health Matters Inc.

Posted on by Alex Wales

 

South Sudanese Health Matters Inc.

Building a campaign to help build a healthcare future

 

The brief

South Sudanese Health Matters Inc. (SSHMI) approached Barefruit with an ambitious vision: create a compelling campaign that would inspire Australians to support the construction of a much-needed primary healthcare clinic in Lou Ariik, South Sudan.

The campaign needed to educate people about the reality faced by families living without access to basic healthcare, build trust with potential donors, and provide the organisation with a suite of professional marketing assets that could be used consistently across digital channels.

The challenge was balancing the emotional impact of the story with a clear, professional fundraising strategy that encouraged action.

Our response

Working closely with the SSHMI team, Barefruit developed the creative strategy and campaign assets for the Together We Build fundraising campaign.
Rather than producing standalone marketing pieces, we created an integrated campaign designed to take supporters on a journey—from discovering the cause, to understanding the need, to ultimately making a donation.

Every touchpoint was designed with a consistent visual identity, compelling storytelling and a clear call to action.

The fruits

Landing Page
The campaign landing page became the central hub of the fundraising campaign.
Designed to educate, engage and convert, the page combined powerful storytelling with imagery, impact statistics, campaign milestones and a simple donation pathway.
The user experience was carefully structured to answer key questions, build credibility and encourage supporters to contribute towards the construction of the healthcare clinic.

Presentation Deck
To help SSHMI present the project to corporate partners, community organisations and potential major donors, Barefruit designed a professional presentation deck that clearly communicated:

  • The healthcare challenges facing the Lou Ariik community
  • The vision for the clinic
  • Community impact
  • Project timelines
  • Sponsorship opportunities
  • Ways organisations could become involved

The presentation became an important fundraising tool that could be adapted for meetings, events and partnership discussions.

Campaign Flyer
To support both digital and face-to-face fundraising, we designed a campaign flyer that distilled the campaign into an easy-to-understand format.

The flyer highlighted:

  • Why the clinic is urgently needed
  • The impact donations would make
  • Key campaign messages
  • Donation information
  • QR code directing supporters to the campaign landing page

This provided SSHMI with a versatile resource for community events, networking opportunities and stakeholder meetings.

Organic Social Media
Storytelling sat at the heart of the organic social strategy.
Rather than simply asking for donations, the content focused on sharing authentic stories from the community, introducing supporters to the people behind the campaign and demonstrating the real impact improved healthcare could have.

The content plan included:

  • Campaign launch content
  • Community stories
  • Founder insights
  • Impact statistics
  • Educational posts
  • Donation reminders
  • Campaign milestone updates

This approach helped build awareness, trust and an engaged online community around the campaign.

Paid Social Campaigns
To extend the campaign beyond existing supporters, Barefruit developed and managed paid Meta campaigns focused on awareness, website traffic and fundraising. Creative assets were developed specifically for paid advertising, combining emotive imagery, concise messaging and strong calls to action designed to encourage users to learn more and support the campaign. Audience targeting focused on reaching people most likely to engage with humanitarian causes while continually optimising creative performance throughout the campaign.

The outcome

Together We Build delivered a cohesive campaign that provided South Sudanese Health Matters Inc. with the professional marketing foundation needed to launch and promote one of its most significant fundraising initiatives.

By combining strategic messaging, purposeful design and an integrated digital approach, the organisation now has a suite of campaign assets that can continue supporting awareness, fundraising and partnership opportunities as the project progresses.

Most importantly, the campaign helped transform a powerful vision into a story that people could connect with—and one they could become part of.

 

Hey Team Fruity!

    I'm , I'd like you to help my business, , 'barefruit'.

    I am interested in

    You can call me on and email me at

    We'd love to know how you heard about us?

    Northern Rivers Rail Trail

    Posted on by Alex Wales

     

    Northern Rivers Rail Trail Supporters Campaign

    "LINK THE PLACES WE LOVE"
    Building Community Momentum for the Trail Completion

     

    Northern Rivers Rail Trail Supporters Campaign

    The brief

    The Northern Rivers Rail Trail Supporters campaign needed to build community awareness and advocacy for completing the Rail Trail, generating public support for the project while growing a supporter base that could be mobilised for future advocacy, including the lead-up to the March 2027 State Election.

    Our response

    We delivered an integrated marketing campaign spanning organic social media, paid social advertising, public relations, email marketing and out-of-home advertising. The strategy combined community-focused storytelling, local business voices, economic impact and campaign milestones, with targeted paid activity across the Northern Rivers, South-East Queensland and the Mid North Coast to drive petition sign-ups and grow the supporter database.

    Performance

    Following the implementation of the new strategy and marketing assets:

    • Paid social: 134,150 impressions, 64,219 people reached, 4,383 website clicks, 3.27% CTR and $0.27 CPC — outperforming tourism industry benchmarks (2.29% CTR, $0.70 CPC)
    • Organic social: 513,037 views, 33,768 engagements and 321 net new followers
    • Email: 21.9% average open rate and 6.5% average click rate across 17 sends
    • Out of home: 588,035 plays across 29 panels, plus a free billboard placement generating a further 9,414 plays
    • Total media value: $80,000–$100,000 delivered against $11,440 in media investment

     

    Outcome

    The campaign successfully established strong awareness of the Rail Trail across the Northern Rivers and beyond, while building a highly engaged, substantially larger supporter community. With proven creative assets, audience insights and a strong public support base now in place, the campaign is well positioned to maintain "always-on" momentum through Phase Two and scale activity ahead of the March 2027 State Election.

     

    Hey Team Fruity!

      I'm , I'd like you to help my business, , 'barefruit'.

      I am interested in

      You can call me on and email me at

      We'd love to know how you heard about us?

      Rous Council | Nip weeds in the bud

      Posted on by Alex Wales

       

      Rous Council
      Nip weeds in the bud

      A regional weed awareness campaign targeting Landowners

       

      The brief

      Rous County Council is the local authority responsible for weed biosecurity across the Northern Rivers, managing an area of more than 10,000km². While Rous actively targets high-priority weeds, responsibility for controlling common invasive weeds sits with individual landowners, and many weren't aware this was a legal biosecurity duty.

      Left unmanaged, these weeds spread quickly via machinery, livestock, and natural vectors, threatening biodiversity, agriculture, and neighbouring properties across the region.

      Rous needed a campaign that would:

      • Encourage landowners to proactively control common weeds on their land, in line with best-practice advice
      • Build awareness of landowners' biosecurity duty
      • Continue to drive reporting of high-priority weeds to Rous
      • Sit within Rous' existing brand while giving them a fresh, ownable creative direction for the campaign

      Our response

      Barefruit developed "Nip Weeds in the Bud", an original tagline and creative platform built around a simple, well-known phrase that lands immediately with a farming and landowner audience. It's clear, actionable, and empowering rather than judgemental, turning a compliance message into a call to action.

      Around this idea, we built an integrated mixed-media campaign:

      • A new visual style for Rous: Flat, clean illustration vector artwork using Rous' existing brand colours, giving the council a distinctive, owneable look that hadn't been used in their comms before
      • Animated video: Scripted and storyboarded as a 20 second cause-and-effect story: a single weed taking hold, spreading to neighbouring land, and the simple, satisfying action of dealing with it early, for use across Socails and YouTube bumpers
      • Print advertising: Northern Rivers Times half-page placements
      • Digital display advertising: A full suite of Google HTML Adverts, sizes (300x600, 300x250, 970x250, 728x90, 320x50, 320x100) for maximum reach across placements
      • TV / BVOD: Locally targeted to reach landowners in the region
      • Radio: A 30-second script with a calm, conversational Australian voiceover, timed sound design (birdsong through to an "ominous overgrowth" effect), and a considered music brief to keep the tone community-focused rather than alarmist

      Every asset carried the same message: weeds don't stop at the fence line, early action protects your land, your neighbours, and the wider Northern Rivers environment.

      Print Ads

      Tri fold brochures

      Google Ads

      The Fruits

      Following launch, the "Nip Weeds in the Bud" campaign delivered strong results across the board, with clear, distinct wins for each channel in the mix.

      Overall reach & spend

      • 1.65M+ impressions across Google and YouTube channels
      • 91,607 total clicks/engagements, at a blended average of just $0.09 per click
      • 20 direct conversions, 19 phone calls and 1 weed report submission, turning awareness into genuine landowner action

      Channel performance

      • Google Display was the standout for reach and cost-efficiency, 796,226 impressions across March and April at just $0.20 per link click, well below industry average, with a healthy 0.98% CTR
      • Search & Performance Max were the highest-intent channels of the campaign, generating 299,871 impressions and 2,832 link clicks, and delivering 100% of the campaign's direct conversions. Paid Search users spent an average of 30 seconds on the landing page, confirming strong alignment between targeting and audience intent
      • YouTube bumper ads were served 159,933 times at $0.05 per click, with 72.69% of viewers watching at least the first quarter, proof the story hooked attention early
      • Demand Gen delivered the strongest CTR of any display-format placement, confirming precise, relevant audience targeting
      • Radio (2LM) and print (Northern Rivers Times) extended reach into the farming community through March and April, reinforcing the message with a trusted, local touch

      The takeaway

      The channel mix did exactly what it was designed to do: Display and YouTube built broad, cost-effective awareness, while Search and Performance Max, the highest-intent channels, converted that awareness into real landowner action, with Radio and print reinforcing the message across the wider farming community.

      The campaign successfully raised awareness of priority weeds across the Northern Rivers, delivering a strong reach, engagement, and cost-efficient results that drove meaningful community interaction

       

      Hey Team Fruity!

        I'm , I'd like you to help my business, , 'barefruit'.

        I am interested in

        You can call me on and email me at

        We'd love to know how you heard about us?

        Discovery One | Building a Premium Brand Presence

        Posted on by Alex Wales

         

        Discovery One

        Building a Premium Brand Presence

         

        Discovery One in the Kimberley

        The brief

        Discovery One wanted to elevate its brand and create a more consistent marketing presence across digital and print. The goal was to position the business as a premium Kimberley cruise operator while showcasing its unique small-group experiences and more than 25 years of local expertise.

        Our response

        We developed a suite of marketing assets to create a cohesive brand experience across the customer journey. This included an organic social media strategy, a high-converting landing page to generate enquiries, and a premium 20-page cruise brochure to support sales and trade activity. Together, these assets established a consistent visual identity, messaging framework and user experience that reflected the quality of the Discovery One experience.

        The results

        • Developed an organic social media strategy, including content pillars, tone of voice and visual direction.
        • Designed a suite of branded social media templates to ensure consistent, engaging content.
        • Created a lead-generation landing page focused on driving brochure downloads and customer enquiries.
        • Designed a premium 20-page cruise brochure showcasing itineraries, onboard experiences and the breathtaking beauty of the Kimberley.
        • Refined the brand's messaging and visual storytelling to deliver a seamless experience across digital and print.

        Performance

        Following the implementation of the new strategy and marketing assets:

        • Facebook: Total views increased by 47.5% to 732,400, website link clicks grew by 86% to 7,600, content interactions increased by 97%, and the page gained 64 new followers.
        • Instagram: We launched a brand-new account in March, which generated 13,400 views, reached 10,800 accounts, and drove 113 profile visits within its first few weeks.

         

        Outcome

        Discovery One now has a cohesive marketing ecosystem that supports every stage of the customer journey, from inspiring prospective travellers through social media, to capturing leads via a dedicated landing page, and converting interest with a premium brochure. Together, these assets have strengthened the brand's market presence, improved engagement, increased website traffic, and positioned Discovery One as a trusted, premium Kimberley cruise operator.

         

        Hey Team Fruity!

          I'm , I'd like you to help my business, , 'barefruit'.

          I am interested in

          You can call me on and email me at

          We'd love to know how you heard about us?

          Friends of the Koala | Protecting Koalas: It Takes All of Us

          Posted on by Alex Wales

           

          Friends of the Koala

          Protecting Koalas Awareness Campaign: It Takes All of Us 

           

          The brief

          Koalas face a range of everyday threats across the Northern Rivers, from vehicle strikes and dog attacks to habitat loss and disease.

          Friends of the Koala wanted to create a series of videos that would encourage simple behaviour changes within the community while increasing awareness of the many people working together to protect local koalas.The objective was clear: help people understand that their everyday actions matter and empower them to be part of the solution.

          Our response

          We developed the campaign platform "Protecting Koalas: It Takes All of Us."

          The campaign was built around a simple idea: protecting koalas isn't the responsibility of one organisation alone. It takes volunteers, councils, landholders, drivers, dog owners and the wider community all playing their part.

          Through a series of videos, we combined practical education with authentic storytelling to show how small actions, such as slowing down and scanning the road edges in koala zones, keeping dogs on leads and protecting and restoring habitat, can make a real difference to koala survival.

          The result was a positive, community-focused campaign designed to inspire action and create lasting behaviour change.

          Storyboard

          Storyboard for Friends of the Koala
          Campaign name for Friends of the Koala

          The fruits

          Campaign Creative Platform:
          We created the campaign message "Protecting Koalas: It Takes All of Us" to unite the video series and reinforce the shared responsibility of protecting koalas across the Northern Rivers.

          Video Series:
          We produced a hero video and a suite of shorter, supporting videos focused on practical ways the community can help protect koalas. Rather than focusing on problems alone, the videos highlighted small achievable actions people can take to make a positive impact.

          Community Story telling:
          The campaign brought together volunteers, community members and local councils to demonstrate how collaboration is helping create safer environments for koalas.

          By showcasing real people and real experiences, the message felt relatable, credible and actionable.

          Driving Behaviour Change:
          At its heart, this campaign was about turning awareness into action.

          Whether it's slowing down and being aware on local roads, keeping dogs on leads or protecting or restoring habitat, the videos were designed to leave audiences with one clear takeaway:

           

          Protecting koalas isn't somebody else's responsibility.
          It takes all of us.

           

          Hey Team Fruity!

            I'm , I'd like you to help my business, , 'barefruit'.

            I am interested in

            You can call me on and email me at

            We'd love to know how you heard about us?

            Rous Council | Brand Awareness & Weeds Biosecurity Campaign

            Posted on by fruityadmin

             

            Rous Council

            Brand Awareness Campaign

             

            The brief

            Rous communicates regularly about what they do, but the community doesn’t always understand the how and why. Timed with a new logo and website, the goal was to run a brand awareness campaign that told a deeper story, building trust and relevance across the Northern Rivers.

            Our response

            We delivered an integrated campaign across BVOD/TV (15s and 30s), local press, and Meta paid social—structured around four message pillars: overarching brand, weeds, rural flood mitigation and water. Creative was adapted by channel to maximise reach and completion rates while driving traffic to dedicated landing pages.

            The fruits

            BVOD/TV: The campaign achieved strong visibility with excellent viewer retention, particularly among the 50–54 age group, generating up to 74,000 impressions.

            Press: Multiple insertions across trusted local publications helped strengthen familiarity and reinforce the brand’s credibility.

            Meta Paid Social (highlights): The campaign generated a total of over 900 link clicks

            • Hero/General: Delivered steady engagement in line with industry benchmarks.
            • Weeds: Generated strong interaction and interest across the community.
            • Flood: Emerged as the standout performer, driving the highest engagement.
            • Water: Consistently attracted clicks and quality traffic to the website.

            Print Ads

            Rous Council - Brand awareness print advert for Echo

            The campaign successfully strengthened community awareness and trust in Rous, delivering high engagement across TV, press, and social while reinforcing the brand’s relevance and connection in the Northern Rivers community.

             

            Rous Council

            Weed Biosecurity Awareness Campaign

             

            The brief

            As part of the 2024/25 Weed Action Plan, Rous needed to lift awareness of priority weeds (Parthenium, Frogbit, Tropical Soda Apple, Limnocharis), improve reporting access, and strengthen its digital presence—while aligning to the broader brand work.

            Our response

            We built a multi-channel campaign spanning BVOD/TV, press with QR codes, out-of-home (oOh!media) across key Northern Rivers centres, Google Display, YouTube bumpers, and Meta. Creative mixed an overarching message with weed-specific executions, all driving to “Report a Weed” and targeted landing pages.

            The fruits

            BVOD/TV: The campaign achieved strong visibility with excellent viewer retention, particularly among the 50–54 age group, generating up to 74,000 impressions.

            Press: Multiple insertions across trusted local publications helped strengthen familiarity and reinforce the brand’s credibility.

            Meta Paid Social (highlights): The campaign generated a total of over 900 link clicks

            • Hero/General: Delivered steady engagement in line with industry benchmarks.
            • Weeds: Generated strong interaction and interest across the community.
            • Flood: Emerged as the standout performer, driving the highest engagement.
            • Water: Consistently attracted clicks and quality traffic to the website.

            15 Sec Ads

            Print Ads

            Google Ads

            The campaign successfully raised awareness of priority weeds across the Northern Rivers, delivering a strong reach, engagement, and cost-efficient results that drove meaningful community interaction

             

            Hey Team Fruity!

              I'm , I'd like you to help my business, , 'barefruit'.

              I am interested in

              You can call me on and email me at

              We'd love to know how you heard about us?

              Women Up North | Sexual Violence Training Awareness Campaign

              Posted on by fruityadmin

               

              Women Up North

              Enhancing Workforce Responses to Sexual Violence Training

              The brief

              Women Up North Housing (WUNH) supports women, children, and young people in Northern NSW who have experienced domestic, family, or sexual violence. They provide trauma-informed care, case management, and community education to promote safety and empowerment.

              WUNH engaged Barefruit to develop and implement a comprehensive marketing strategy to promote their free, evidence-based training programs designed to improve workforce responses to sexual violence. Funded by the Department of Communities and Justice and delivered in partnership with Family Support Network, the training was offered both online and face-to-face, including a culturally specific Indigenous yarning circle version.

              The campaign ran from January to June 2025 and focused on raising awareness, driving registrations, supporting participants, and amplifying advocacy.

              Women Up North

              Our response

              Barefruit led the end-to-end strategy, creative development, digital execution, and stakeholder engagement. Everything was underpinned by WUNH’s feminist, survivor-focused and trauma-informed values.

              Strategy & Creative

              • Developed tailored strategies for key audiences
              • Created a messaging framework, tone of voice, and campaign look and feel
              • Built a dedicated landing page to centralise training info and bookings
              • Produced branded collateral: flyers, banners, postcards, PowerPoint templates, and certificates
              • Placed press ads across regional media

              Digital Marketing & Social Media

              • Created social guidelines for consistency
              • Implemented content calendars across platforms

              Instagram

              • Launched a new account with evergreen content pillars (awareness, training info, community, impact)
              • Reached 3,714 users, gained 71 followers, with a 21.91% engagement rate

              Facebook

              • Refreshed strategy with promotional posts, testimonials, and community updates
              • Reached 77,000+ users (+ 816%), drove 2,163 link clicks, and generated over 302,000 video views

              LinkedIn

              • Created a new page to connect with professional audiences
              • Shared sector insights, campaign moments, and partnerships
              • Reached 2,182 users, gained 62 followers (↑1,350%), and 244 link clicks with a 4.26% engagement rate

              Paid Campaign

              • Delivered a two-month Meta ad campaign targeting regional workforce audiences
              • Achieved 3,059 landing page clicks at just $0.33 per click (well below industry average), with 175,000+ impressions

              Email Marketing

              • Set up a new email account and branded newsletter template
              • Sent targeted emails to stakeholders and participants
              • Open rates of 33.3%–42.5% and click-through rates of 8.1%–18.4%, outperforming industry averages

              Launch Event

              • Coordinated the Online Training Launch in March 2025
              • Managed invites, PR, media, venue, catering and on-the-day logistics
              • Secured Mandy Nolan as MC and delivered a well-attended, high-impact event

              The Fruits

              The campaign dramatically increased awareness and training participation across Northern NSW. Website impressions rose by 681%, and social engagement soared. The launch event brought together sector leaders, advocates, and community voices, generating momentum for sustained change.

              At Barefruit, we’re proud to have played a role in this powerful initiative-contributing to a more informed workforce, safer communities, and better outcomes for survivors of violence.

              LET'S CHAT ABOUT CULTIVATING YOUR BRAND

               

              Hey Team Fruity!

                I'm , I'd like you to help my business, , 'barefruit'.

                I am interested in

                You can call me on and email me at

                We'd love to know how you heard about us?

                Raine & Horne | Brand Awareness Advertising

                Posted on by fruityadmin

                 

                Raine & Horne

                Brand Awareness Advertising

                The work

                Barefruit was engaged by nationally recognised real estate company Raine & Horne to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. In a highly competitive market – we went above and beyond standard real estate advertising to produce a commercial and overarching campaign. ‘We’ll Love Your Listing’ has a refreshingly different approach and leaves a heart-warming impression on its audience. This was a major project for Raine & Horne, produced by Barefruit’s in-house creative team and the employment of film director, camera and lighting team from Sydney and the Northern Rivers, as well as local hair, make-up and interior stylists.

                Raine & Horne were ecstatic with the end result, a beautiful campaign that stands out from a saturated market, tells truth in a heart-warming way and has serious longevity.

                Raine & Horne Billboard
                Raine & Horne Facebook Mock Up
                Raine & Horne Bus Wrap
                Raine & Horne Bus Wrap
                Raine & Horne Bus Wrap
                Raine & Horne Bus Wrap
                Raine & Horne Print Ad
                Raine & Horne Print Bus ad
                Raine & Horne - Billboard
                Raine & Horne Print Ad
                Raine & Horne Print Ad

                LET'S CHAT ABOUT CULTIVATING YOUR BRAND

                Hey Team Fruity!

                  I'm , I'd like you to help my business, , 'barefruit'.

                  I am interested in

                  You can call me on and email me at

                  We'd love to know how you heard about us?

                  UPA Home Care | Brand Advertising Campaign

                  Posted on by fruityadmin

                   

                  UPA Home Care

                  Brand Awareness Advertising

                   

                  the brief

                  UPA North Coast are providers of Aged Care Services, as well as Youth Care Services and Residential Care on the North Coast. An award-winning provider that has been established in the Home Care industry, with an excellent reputation, since 1995. UPA North Coast approached us wanting to grow awareness of their brand and to talk directly to the people who may need their services along with the people whose parents may need Aged Care services one day.

                  our response

                  We created and rolled out a campaign for UPA North Coast called 'Keep Your Traditions'. This campaign was specifically for their Home Care Service sector. The 30-second emotive Television Commercial is centred around concerns that one may have as they age which may result in the need for Home Care services. With an aim to put everyones minds at ease that they are in compassionate hands, the television commercial shows the audience a “Family Tradition” scene that we all know and love – Sunday roast with  the family.

                  In support of the television commercial, Barefruit created additional marketing collateral to ensure an integrated marketing campaign. A comprehensive information booklet showcasing and explaining  UPA North Coast Home Care Services was designed. This booklet includes all of the vital first port of call information including; information about the not-for-profit, cost of services and ways you can access services. This was supported by an attractive and informative brochure, that summarises the information in the booklet succinctly.

                  BFM TV Advertisement and Marketing Collateral
                  advertising agency northern rivers

                  the fruits

                  This kind of strategic and focused campaign is both challenging and highly rewarding to pull together. When executed correctly it  creates incredible brand awareness, emotional response in the audience and excellent results for the client, which makes us extremely happy!

                  You can read more about UPA North Coast and the service they offer here.

                  LET'S CHAT ABOUT CULTIVATING YOUR BRAND

                  Hey Team Fruity!

                    I'm , I'd like you to help my business, , 'barefruit'.

                    I am interested in

                    You can call me on and email me at

                    We'd love to know how you heard about us?

                    Friends Of The Koala | Awareness Campaign

                    Posted on by Alex Wales

                     

                    Friends Of The Koala

                    Road Strike Awareness Campaign

                     

                    The brief

                    Friends of the Koala (FOTK) have been doing incredible work since 1986 in the Northern Rivers, NSW. They are Australia’s leading koala conservation organisation, dedicated to rescuing, rehabilitating, and releasing koalas while protecting their habitat and advocating for their welfare

                    Our response

                    We developed a multi-channel campaign to communicate the message across the Northern Rivers and specifically in the koala hotspots. The campaign consisted of radio, print, social media, and display ads. Each channel was carefully chosen to connect with the community and share two simple but powerful messages: slow down where koalas live and call the hotline if you see one in danger.

                     

                     

                    The fruits

                    • Print:

                    We teamed up with local print publications; The Echo, Tweed Valley Weekly, and The Times to share the message across the Northern Rivers community. This old school/traditional form of advertising were the perfect way to reach locals and keep the campaign front and centre.

                    • Radio:

                    Radio played a big part in reaching drivers during peak koala activity times—dawn and dusk. Local stations helped us communicate directly with people on the road, reaching 15,000 listeners every day.

                    • Paid Social:

                    With paid social ads, we targeted the Northern Rivers community to make sure the message landed in the right places. Over 34,000 people engaged with the campaign, showing strong support for the cause.

                    • Organic Social:

                    To complement the paid campaign, organic social posts kept the conversation going, encouraging community involvement and reminding people to look out for koalas.

                    • Display Ads:

                    We also ran display ads on local media websites, generating nearly half a million impressions and directing people to FOTK’s website to learn more.

                     

                    This campaign helped raise awareness about koala road safety across the region, equipping the community with the knowledge they need to take action. It was a privilege to work alongside FOTK on such an important cause, and we’re proud to have played such an important part in spreading their message.

                    LET'S CHAT ABOUT CULTIVATING YOUR BRAND

                     

                    Hey Team Fruity!

                      I'm , I'd like you to help my business, , 'barefruit'.

                      I am interested in

                      You can call me on and email me at

                      We'd love to know how you heard about us?